Conversational Marketing FAQ
Here are the most common questions we get related to conversational marketing:
Do I have to completely remove all of my lead capture forms?
Getting started with conversational marketing isn’t an “all or nothing” decision.
Rather than removing all of the forms from your site, you could start by simply adding real-time messaging and bots as a second net—an alternative to forms for leads who are ready to talk to someone immediately. It’s like opening a new way for your prospects to engage with you that’s more natural and personal.
How do I measure the effectiveness of conversational marketing?
You can measure your conversational marketing efforts just like you would measure any other marketing channel.
Drift’s conversational marketing platform gives you dashboards that show you how many leads you’ve captured and qualified with conversations, how many meetings you booked and scheduled, and how much revenue and pipeline your conversations are driving.
You can even see the total amount of sales opportunities influenced.
What types of people are having conversations with businesses?
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often the ones choosing to connect with businesses via real-time messaging.
In terms of seniority, 41% of the people having conversations were executives. CEOs made up 7.1%.
Can I use conversational marketing & chatbots for customer support?
Yes! One of the most popular applications of conversational marketing is to help reduce the friction of customer support experiences, finding the right support documentation to self-help, and improve all-around customer experience.
Looking for an example of how you can use conversational marketing for support? Check out our own Knowledge Base, which holds our help docs and is guided by our customer support bot.
How do I scale conversational marketing?
Bots allow you to offer fast responses to visitors 24/7, even while your team is sleeping. Since they can ask the same qualifying questions your sales reps normally would, they can figure out who’s qualified to talk to sales and connect them to the right person.
Chatbots have become so effective at these types of conversations that they now manage over 50% of all the conversations we have at Drift.