Editor’s Note: This article was first published in CIOReview here. I’m often asked about what kinds of tools and technology we use at Drift to manage product development. It’s not surprising—there have been many recent developments across a variety of areas including product analytics, deployment process, and feature-flagging. But the truth is that product development […]
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Let’s just talk about the elephant in the room 🐘 Marketing conferences. They’ve developed a certain…reputation over the years. Instead of being events where people come to learn and share ideas, they’ve turned into revenue-generating opportunities. Instead of focusing on delivering incredible experiences, marketers have become more concerned with trying to convert attendees into leads […]
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Imagine you’re working the booth at an event. Someone walks up, and all you know about them is whatever information is displayed on their name badge. But even though you’d love to get more insight into who they are, what they need, and whether they are the right fit as a customer, you don’t barrage […]
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Hey everyone, Cata here. I’m back at it with another post to introduce you to another awesome member of team Drift. You’ve already met Fernanda Lavalle and Shannon Donovan. So this time I want you to meet Josue Villanueva on Drift’s engineering team. Josue is an intern on the integrations team here at Drift. During […]
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You had a great conversation with your prospect. Maybe even a few conversations. Emails flew back and forth. You had done your research, figured out their challenges, and developed solid solutions. You had shown the ROI that would come when they bought from you. It was going great. Or so you thought. Because one day they just […]
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One fundamental mistake we make in SEO is to treat all sites alike. We throw statements about ranking factors and priorities around as if there was no difference between companies. But, just like veterinarians don’t treat every animal the same way, we need to overthink our approach for different business models and types of sites. […]
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At Drift we pride ourselves on making a product that is customer-centric. Every decision we make, small or large, is rooted in making our customers successful. So our product and UX research teams work closely together to make sure that customers are involved in all stages of development – we frequently talk to users, run usability […]
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When it comes to nurturing leads, most sales reps understand the importance of conversational marketing and social selling. But cultivating these customer connections is not always easy. In a report from IDG (published by Marketo), 43% of B2B marketers agreed that converting and nurturing leads was the most difficult part of lead generation, nearly topping […]
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Sales development can be boiled down to three questions: How do we start more conversations with the right buyers? How do we have those conversations sooner? How do we use those conversations to turn buyers into customers? In the past, a buyer might fill out a lead gen form and wait hours, sometimes days, for […]
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Hey all, Mike here. I’m a Customer Success Manager at Drift. By now you’ve probably heard about all the hype around video and how it can expedite a sales cycle and help drive revenue. It’s pretty sweet, so if you haven’t, definitely check out some of the ways video can be used by your sales […]
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Call me corny if you want. But once you take a look at these speakers, I think you’ll agree. HYPERGROWTH Boston will be your ticket to inspiration 🎟 It’s an event that’s entirely focused on you – your business growth and your personal growth. And everything happens on one day, one stage. And I can […]
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Zaius is a B2C CRM built for marketers that delivers relevance in every customer interaction. Zaius’ customers are ecommerce and B2C brands trying to engage customers across email, social media, advertising, and more. The marketing CRM platform provides a unified view of the customer and allows marketers to create personalized and targeted campaigns across channels. […]
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