Editor’s Note: Each month, we’ll feature a conversation just like this with a CDR to learn more about how they use Drift to book meetings. This is the fifth article in this series. Catch up on our interviews with Luminoso, Zappi, Bynder, Zaius, and Tenable in case you missed them. Namely covers your essential HR … Continued
Marketing has undergone a lot of changes in my two-decade career. Today’s marketing departments are now home to creatives, data analysts, system specialists, writers, and so much more. That’s a lot to manage. Let alone, align. Companies like Dell have seen this shift and created an environment to suit their dynamic marketing team: “We have … Continued
The majority of B2B businesses suffer from websites that aren’t optimized for lead generation. Many have long-form captures and “Contact Us” pages with extremely low conversion rates. In most cases, prospects visiting these websites will end up with more questions than answers. But implementing conversational marketing via chatbots can change that. Take the case of … Continued
February has a lot to love (see what I did there), but more than anything, I see February as a time for reflection. But here’s the thing – we don’t do enough of it. So to round out Black History Month, I wanted to spark a conversation that we rarely have in the workplace. You … Continued
My days are ruled by a lot of things: Meetings with my marketers. Meetings with sales. Meetings with our senior leadership team. Webinars. Pipeline. Forecasting. Reporting. Ensuring my kids don’t burn the house down. And, of course, MarTech. MarTech rules my world. That means every morning and all day long my email inbox is filled … Continued
Comparing chatbots to live chat a little bit like pitting email automation against a sales rep’s friendly follow-up. They’re totally different things. Sure, there are definitely times when it’s better to use one over the other. But the most exciting thing to me? You don’t have to choose between them. In this post, we’re diving … Continued
GrowFit Camp was looking for ways to answer and address some of their most frequently asked questions and reduce the number of emails being directed to their team. They found that most of the questions could be easily answered by a Chatbot, freeing up their small team’s time to focus on other areas of the … Continued
At Drift this year, one of our biggest goals is to align our marketing and sales teams. That’s also part of the reason why we partnered with LeadMD on a recent study and subsequent report. The purpose of the study? To find solutions for the growing tension between marketing and sales. Based on survey data … Continued
At Drift, we’re big, BIG, readers. So much so, we have a Drift Book Club and our CEO regularly shares his favorite reads. So we wanted to know what some of the senior leadership team at Drift is reading to get 2020 started off on the right foot. Here are their must-read books for this … Continued
Email runs the world. And over the years, there have been so many attempts to replace it. Slack has done a great job of reducing the number of emails that get sent internally. Texting is becoming more and more popular as a way to communicate externally. While there’s a time and place for real-time communication, … Continued
Hey everyone 👋 I’m excited to introduce you to another member of the Drift team. I know you’ve already met Fernanda Lavalle, Shannon Donovan, Josue Villanueva, and Catherine LaMacchia. On this edition of Inside Drift, I want you to meet Mary Mitchell, Conversational Marketing Advisor for Enterprise on Drift’s sales team. I met Mary on … Continued
When we think of culture branding, it’s typically in reference to consumer brands such as Nike and Starbucks. These companies don’t just represent a product or a service. They represent a lifestyle that is culturally relevant to their respective audiences. Here’s the good news: B2Bs can also appeal to our emotional curiosities and culturally relevant … Continued