On this episode of #Operations, host Sean Lane sits down with VC and former Salesforce EVP and GM, Brett Queener. Queener joined the company when it was at $11 million in revenue. Today, Salesforce’s market cap stands at $123 billion. This monumental growth is due in large part to Queener’s focus on specialization and segmentation […]
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Editor’s Note: The following is a guest post from Atomic Reach. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. The goal of artificial intelligence, machine learning and marketing automation is to allow you to handle repetitive (but incredibly valuable) tasks, so you can manage more complex projects that are more appropriate […]
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Editor’s Note: Each month, we’ll feature a conversation just like this with a CDR to learn more about how they use Drift to book meetings. This is the second article in this series. If you missed our first edition, you can catch up here. It’s no secret that selling a B2B SaaS product comes with […]
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Today’s episode of Growth is all about testing. Matt Bilotti is joined by Drift’s growth tech lead Vignesh Mohankumar. Together Matt and Vig discuss the ins and outs of testing products. How should you test the products you’re building? When should you test? And equally important – when shouldn’t you test? Matt and Vig […]
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Today’s B2B buyer is in charge. And guess what? They’ve done a lot of research on you before ever coming to your website. So when they do come to your site, you need to give them the personalized experience they’ve come to expect in the consumer world. You can make this a reality by adopting […]
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Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. It’s so important, we named our show after the concept 😉 Get the Swipe File on Apple Podcasts, SoundCloud, Spotify, Stitcher, Google Play Music or […]
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Conversational marketing isn’t about you. It’s about your buyers. It’s a new way of thinking because it’s focused on the buyer’s goals not your company’s goals. It’s the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations But in the last couple decades, the buying process has […]
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I’m going to state the obvious here, but email can be really overwhelming. Especially for marketers. Because you’re busy. Your calendar is packed with meetings, your backlog is a mile long, and you’ve got 10 different people trying to add to your to-do list. You don’t have time to labor over the perfect nurture email. […]
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On this episode of Build, Maggie and special guest Daphne Funston from the Drift product team tackle the number one question from listeners: what’s a one pager and how can I use it to build better products? Maggie and Daphne talk about how one pagers are deceptively simple, yet when done well, they can […]
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Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. We all write copy. Copywriting isn’t just for direct response marketers or ad men from the 1960s. Sales, marketing, customer success, and entrepreneurs, it doesn’t matter. From a cold prospecting email, to highlighting product updates to […]
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One glance at your own email inbox will reveal the truth: Email is one of the most abused marketing channels. For years, marketers have been using email as a bullhorn. They’ve been blasting out impersonal ads and promotions to anyone who will listen and cluttering up our inboxes in the process. And when you couple […]
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In this episode, we perform a live audit on Jay’s workflow (it gets hairy) with Zapier’s Head of Certified Experts Program, Jesse Parker, and we’re joined by Zapier CEO and co-founder Wade Foster, who helps us uncover the one simple truth that can help solve a ton of problems encountered when scaling a brand. You […]
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