We’re Introducing 3 Email Bots – So You Can Transform Your Marketing Emails Into Conversations & Make Buying Easier

Siftrock-Email-Bots

 As an email marketer, your job is to drive behavior. Watch this video! Fill out this form! Sign up for this webinar! But in an attempt to drive behavior (and track it), we lost our way. We made things way too complicated for the people getting our emails. When you take a step back, […]
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2019 State of Conversational Marketing [Free Report]

SOCM-2019

As companies grow and scale, there’s a natural tendency from them to shift their focus away from what matters most: their customers. Unfortunately, raising capital and pleasing shareholders will often win out over providing a stellar customer experience. And for years, companies have had the same excuse for taking this company-first or shareholder-first approach: When […]
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Empower Your Sales Team to Close the Loop with Drift’s Outbound Playbook

close-the-loop-drift

 Hey there, I’m Alex, but everyone at Drift calls me Lemieux 👋 I’m a customer success manager, working closely with our customers as a strategic partner to define account strategy, set goals for success with Drift, and ultimately make sure we’re achieving those goals. If you’ve used Drift before, you probably already know that […]
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What’s The Build Trap & What Does It Mean For Product Managers?

Build-Podcast-Drift

On this episode of Build, Maggie sits down with Melissa Perri, product management and UX expert and author of Escaping the Build Trap: How Effective Product Management Creates Real Value. Maggie and Melissa dive deep and explore what the build trap is and what it means for product managers, plus how product management teams can get […]
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How Conversational Marketing Elevates Sales, Marketing and ABM

How Conversational Marketing Elevates Sales, Marketing and ABM

Editor’s Note: The following is a guest post from Go Nimbly. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Customer-centricity is the foundation upon which modern marketing and sales were built, and as such, it is critical to make relationship-building a core focus of your go to market strategy. Conversational […]
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