On this episode of the Marketing Swipe File, DG sits down with Andy Raskin – who he calls a Silicon Valley storytelling mastermind. Andy Raskin is a highly sought-after consultant who knows a good story when he sees one. Case and point, his post “The Greatest Sales Deck I’ve Ever Seen” has become an internet […]
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Selling isn’t easy, especially given the changes happening in the space. As sales become more conversational and relationship-driven, it’s important to make sure that your sales pitch is designed with the actual customer in mind. A good sales pitch isn’t about pressuring someone into buying a product. Nor is it about being the fast-talking, slickest […]
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Editor’s Note: This article was first published by Inc. here. One of the things that gets me out of bed each morning — is striving to build a company where everyone on my team can succeed. Believe me: It ain’t easy. Building an incredible product, delivering incredible customer support, growing revenue…all of those things are relatively simple by comparison. But […]
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On this episode of Operations, Sean interviews a post-sale ops pro focused on customer operations. Together they talk about the direct impact operations can have on the customer experience. A lot of hypergrowth companies focus on short term wins versus long term gains. But for Cole Schofield, Gusto’s Head of Customer Experience, that just won’t […]
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According to data from Sirius Decisions, it can take anywhere from 12 to 20 touches before the average B2B deal closes. And in demand gen, you’re never completely in control of where those touches come from or when they happen. Not every touch will be from a perfectly orchestrated marketing email. Or targeted paid […]
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Editor’s Note: Each month, we’ll feature a conversation just like this with a CDR to learn more about how they use Drift to book meetings. This is the third article in this series. If you missed our first and second editions, you can catch up here and here. It’s no secret that the B2B tech […]
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Looking to become a data-driven organization? Well, there’s no silver bullet, but there are definitely some tricks that Dan Wolchonok, Head of Product and Analytics at Reforge, has picked up along the way. Before joining Reforge (an e-learning company that provides growth masterclasses for product and marketing pros), Dan was a founding member of HubSpot’s […]
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How do you incorporate video into your sales process? And, no, I’m not talking about turning on your camera during a call. I’m talking about using video throughout every step of the journey. When you’re prospecting, trying to get into an account. When you’re following up with a deal and – to stand out from […]
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On this episode of the Marketing Swipe File, DG is sharing the 10 things that have helped make him a better marketer (inspired by this post on LinkedIn). And he’s not talking about a better leader or hiring manager. An actual marketer. Want a sneak peek? Dave talks copywriting, the six principles of influence, empathy, […]
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Today we’re excited to introduce one of our most requested integrations: Pardot. Even better, we’re thrilled to announce that starting today, Pardot users will be able to sync lists from Pardot into Drift and target contacts that already exist in Pardot. In other words, you’ll be able to create targeted campaigns on your website to […]
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Editor’s Note: This post was co-written with Erik Cochran, a Drift partner, at Molly Duggan Associates. Learn how Molly Duggan orchestrates conversations. Have you ever walked into a store only to be bombarded by questions? Friendly salespeople don’t know that this behavior can turn some visitors off. After all, it’s pretty hard to answer specific […]
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On this episode of Build, Maggie sits down with Brittany Davis and Bryan Landers from Backstage Capital. Maggie’s been in product for a while, and one thing she hears over and over from her peers is that they want to start their own project. So she decided to bring in Brittany and Bryan – two […]
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