As an email marketer, your job is to drive behavior. Watch this video! Fill out this form! Sign up for this webinar! But in an attempt to drive behavior (and track it), we lost our way. We made things way too complicated for the people getting our emails. When you take a step back, […]
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As companies grow and scale, there’s a natural tendency from them to shift their focus away from what matters most: their customers. Unfortunately, raising capital and pleasing shareholders will often win out over providing a stellar customer experience. And for years, companies have had the same excuse for taking this company-first or shareholder-first approach: When […]
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Editor’s Note: This article was first published in Inc. Magazine here. Failure is necessary. Without it, we cannot hope to achieve the things that others have not. But school teaches us to be afraid of failure – afraid to fail a test, a class, fail out of school. I believe this to be one of the great disservices of the modern […]
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Hey everyone, I’m Meg 🤓 I’m a recruiter at Drift. One of my favorite parts about my job is getting to meet people from different backgrounds and getting to hear their stories. And then when we bring them on board, I get to work with these cool people! And that’s actually a big reason why […]
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Hey there, I’m Alex, but everyone at Drift calls me Lemieux 👋 I’m a customer success manager, working closely with our customers as a strategic partner to define account strategy, set goals for success with Drift, and ultimately make sure we’re achieving those goals. If you’ve used Drift before, you probably already know that […]
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Editor’s Note: The following is a guest post from Drift partner Digital Litmus. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. We all know chatbots can do amazing things, and as we get even more familiar with their fantastic potential, new use cases arise on an almost daily basis. It’s […]
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Editor’s Note: The following is a guest post from Drift Partner New Breed. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Someone starts doing research on a challenge they have. They Google a phrase, find your website and read your blog post. They liked what they read and found it valuable, so […]
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Recently, a friend of mine asked for feedback on some of her design work. I quickly agreed to take a look, but when I sat down to actually gather my thoughts, there were a few things making the task harder than I’d initially thought it would be. This friend was halfway across the world, so […]
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On this episode of Build, Maggie sits down with Melissa Perri, product management and UX expert and author of Escaping the Build Trap: How Effective Product Management Creates Real Value. Maggie and Melissa dive deep and explore what the build trap is and what it means for product managers, plus how product management teams can get […]
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Editor’s Note: The following is a guest post from Go Nimbly. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Customer-centricity is the foundation upon which modern marketing and sales were built, and as such, it is critical to make relationship-building a core focus of your go to market strategy. Conversational […]
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Editor’s Note: The following is a guest post from Refract. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. As sales leaders, one of our greatest wins and challenges is unlocking the hidden potential across our teams. While we’re inevitably judged on monthly KPIs that are easy to measure, few would […]
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On this episode of the Marketing Swipe File, DG talks about how he went from being someone who avoided books like the plague – to someone who loves reading and learning. So what was the catalyst for this change? DG started picking up books about copywriting, direct response marketing, social psychology. Over the last […]
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