Hey everyone 👋 It’s that time again – I’m excited to introduce you to another member of the Drift team. So far you’ve met Fernanda Lavalle, Shannon Donovan, Mary Mitchell, Catherine LaMacchia, Nadine Shaalan, Kahlil Trocmé, Britnee Laughlin, Sam Boyd, Allison Betito, Carolina Caprile, and Michelle Ai. In this edition of Inside Drift, get ready … Continued
Editor’s Note: This interview was first published in our Path to CMO 3.0 newsletter, and was conducted by Tricia Gellman. Subscribe to the newsletter here. Michelle Boockoff-Bajdek is a decorated marketing executive. She currently leads Skillsoft’s global marketing team, which helps companies unlock the value of talent within their organizations and deliver better outcomes for … Continued
You might assume that because SDRs don’t close deals themselves that they don’t need to be masters in Conversational Sales. Sure, SDRs don’t run sales calls. But they are a critical part of the customer experience. And that’s why they need to be great at Conversational Sales. Because Conversational Sales is all about the customer. … Continued
Back in June, our CEO, David Cancel, sent an email to the company. David said, “it shouldn’t be normal in 2020 America for Black men and women to fear that by just being in the wrong place at the wrong time, they could be an Ahmaud Arbery, a Breonna Taylor, or a George Floyd. It … Continued
There’s no way of avoiding it – consumers can be a demanding bunch. Expectations are changing all the time, and customers have come to assume a certain level of service. They expect that all brands should be highly attentive to their needs and that they should go the extra mile to ensure that they’re met. … Continued
Editor’s Note: This is a guest blog post by Koen De Witte, CEO of LeadFabric. LeadFabric was selected as Drift’s inaugural Premier Partner as recognition for their performance as the top partner in EMEA. In 12 short years, I’ve seen a ton of transformation in the world of B2B sales and marketing. We’ve seen the … Continued
Editor’s Note: This article was first published by Inc. here. One of the things I wish I could tell myself when I was younger is to never watch the news. I know, that might sound crazy, but hear me out. As an entrepreneur, managing my news intake was one of the best decisions I’ve ever made because it … Continued
Prior to the pandemic, Drift (intentionally) had a very in-office culture. Fast forward six months and we now have nearly 400 people across four offices working remotely until at least June 2021. That means we’ve had to reconsider how we meet, how we connect – and even how we hire and onboard candidates. Because believe … Continued
Hey everyone, it’s Mark, Drift’s VP of Content & Community. If you’ve read any of my blog posts in the last 18 months or so, then you already know I’m a huge fan and advocate for Conversational Marketing. Maybe even the biggest. But that’s another post 😏 We’re happy to lead the conversation around Conversational … Continued
Artificial intelligence has likely already made a huge impact on your life – whether you know it or not. Think about the role AI plays in the news you read to the brands you engage with to the way you purchase products. In fact, data from McKinsey Global Institute, PwC, Gartner and IDC all forecast … Continued
Back in March when we first started to work from home due to COVID-19, I set a goal for myself. Even though I didn’t have to commute to work anymore, I still wanted to pretend I did. So I started going for walks in the morning. Sometimes, it was just around the block. But the … Continued
It’s no secret 2020 transformed the job market. More people are working from home. More companies are hiring remote workers. And more email addresses are changing with those new jobs. In March alone, we saw an 18% increase in bounce rate, changed jobs, and “so-and-so has left the company” email replies. If you’re anything like … Continued