We Analyzed 2 Million Sales Calls – Here’s What Separates The Top Performers From Everyone Else

Drift Blog

Imagine you’re part of a Grand Prix race through the winding streets of Monaco. You’ve got the fastest, most exotic car. The best crew. Powerful fuel. And you’ve been training for years. But, while your rivals zip along the harbor like electric slot cars, you sputter along at a crawl. It turns out, your wheels […]
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Looking To Hire Your First Conversational Marketer? Read This First (Then Swipe The Job Description)

Conversational Marketing Manager

Conversational Marketing has exploded over the last few years. So it’s only natural companies are looking to hire for this role. Take for instance Palo Alto Networks®, the fastest-growing security company in history. They posted this job description last week: But it’s not just large Fortune 100 companies like Palo Alto Networks looking to expand […]
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Serious about growing your business in 2019? Building a brand is the single best investment you can make. Here’s why. (And how to get it done).

Why you should build a brand

Every company has a blog and a podcast. Every company is making videos. Every company is spending money on AdWords, Facebook ads, and retargeting. And on top of that, there are hundreds (if not thousands) of competitors in every industry leaving more options for your potential customers than ever before. We live in a world […]
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Pluralsight’s Nate Walkingshaw on Why The Secret to Hypergrowth Is Building a Product with Empathy

Nate Walkingshaw Build

 On this week’s episode of Build, I sat down with Pluralsight’s Nate Walkingshaw. We discussed everything from how he went from an EMT to Chief Experience Officer to what it takes to build empathetic products today. It’s Nate’s background as an EMT that makes his own philosophy around designing and building products stand out. […]
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4 Myths Rand Fishkin Wants You to Question Before Launching a B2B Startup [Exclusive Interview]

Rand Fishkin Interview

A startup might struggle to get off the ground for any number of reasons. Top of the list is “no market need,” CB Insights found earlier this year, followed by everything from “not the right team” and “user-unfriendly product” to “poor marketing” and “pivot gone bad.” But after chatting with Rand Fishkin, I realized the […]
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