The Future of Video Selling: 4 Essential Sales Video Trends Salespeople Will Turn to in 2020 (and Beyond) to Grow Revenue and Close Deals Faster

Drift Sales Video Trends

For the past decade, salespeople have typically relegated video to the “nice-to-have” category. It’s something they know has potential, but many still haven’t taken the time to invest in it as a legitimate channel for sales outreach. After all, with phone, email, and now chat available to help bridge the communication divide between buyer and […]
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The Making of a Super CRO: How This Business Increased Sales Opportunities by 566% in 30 Days with Conversational Marketing

increase sales ops with conversational marketing

Editor’s Note: The following is a guest post from Drift Partner SellPersonal. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. A newly appointed CRO recently came to me with the problem of replacing an antiquated sales and marketing process that had helped build a $30 million dollar revenue business. But the […]
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Metrics are Meaningless without Segments with Brett Queener, VC & Former Salesforce EVP

Drift_Operations_Podcast

On this episode of #Operations, host Sean Lane sits down with VC and former Salesforce EVP and GM, Brett Queener. Queener joined the company when it was at $11 million in revenue. Today, Salesforce’s market cap stands at $123 billion. This monumental growth is due in large part to Queener’s focus on specialization and segmentation […]
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How AI & Machine Learning Are Changing Every Aspect of B2B Marketing (And What You Need to Know to Prepare)

How AI & Machine Learning Are Changing Every Aspect of B2B Marketing (And What You Need to Know to Prepare)

Editor’s Note: The following is a guest post from Atomic Reach. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. The goal of artificial intelligence, machine learning and marketing automation is to allow you to handle repetitive (but incredibly valuable) tasks, so you can manage more complex projects that are more appropriate […]
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The Ultimate Conversational Marketing Playbook: What You Need to Know About the New Way Customers Buy

Ultimate Conversational Marketing Playbook

Conversational marketing isn’t about you. It’s about your buyers. It’s a new way of thinking because it’s focused on the buyer’s goals not your company’s goals. It’s the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations But in the last couple decades, the buying process has […]
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