Why I Joined Drift, And Why I Want To Hear From You

Hi, I’m Tricia 👋 Last month I had the opportunity to start as the first-ever CMO of Drift, joining to lead an already great marketing team. Before Drift, I was fortunate enough to work for some of the world’s most recognizable and innovative technology brands. Throughout my two-decade career at companies including Salesforce, Apple, Adobe, […]
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Doing These 3 Things Will Help You Cut Through The Noise In B2B PR

b2b-pr

The umbrella of public relations has never been more inclusive. Reputation management, crisis control, executive/ internal communications, speaking engagements, earned/owned/social media – the definition encompasses way more today than it did a few years ago, and it’s bound to keep changing as brands and media evolve. What has stayed the same though (since around 50 […]
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