Metrics are Meaningless without Segments with Brett Queener, VC & Former Salesforce EVP

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On this episode of #Operations, host Sean Lane sits down with VC and former Salesforce EVP and GM, Brett Queener. Queener joined the company when it was at $11 million in revenue. Today, Salesforce’s market cap stands at $123 billion. This monumental growth is due in large part to Queener’s focus on specialization and segmentation […]
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How AI & Machine Learning Are Changing Every Aspect of B2B Marketing (And What You Need to Know to Prepare)

How AI & Machine Learning Are Changing Every Aspect of B2B Marketing (And What You Need to Know to Prepare)

Editor’s Note: The following is a guest post from Atomic Reach. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. The goal of artificial intelligence, machine learning and marketing automation is to allow you to handle repetitive (but incredibly valuable) tasks, so you can manage more complex projects that are more appropriate […]
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The Ultimate Conversational Marketing Playbook: What You Need to Know About the New Way Customers Buy

Ultimate Conversational Marketing Playbook

Conversational marketing isn’t about you. It’s about your buyers. It’s a new way of thinking because it’s focused on the buyer’s goals not your company’s goals. It’s the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations But in the last couple decades, the buying process has […]
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The Secret Power Of The Words “Just” and “Only” (And 6 Other Tips To Help You Write More Compelling Copy)

copywriting secrets

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. We all write copy. Copywriting isn’t just for direct response marketers or ad men from the 1960s. Sales, marketing, customer success, and entrepreneurs, it doesn’t matter. From a cold prospecting email, to highlighting product updates to […]
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