Replacing Marketing-Qualified Leads (MQLs) with Conversation-Qualified Leads (CQLs)

Drift_Conversational Marketing Book

Editor’s Note: The following is an excerpt from Chapter 4: Replacing Lead Capture Forms with Conversations from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational […]
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Conversation Development Rep of the Month: Meet Luminoso’s Beejul Khatri

Beejul Khatri Drift CDR of the Month

A strong company mission is one that’s reflected in the daily practices of the team working toward that mission. And at Drift, our mission is to turn the internet into a conversation between buyers and sellers. But this doesn’t happen magically – or overnight. Sellers need to engage in meaningful conversations that ultimately lead to […]
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How Glossier and Its Army of 1.8 Million Instagram Followers Are Conquering the Beauty Industry

How Glossier Grew

A research firm recently estimated the global beauty products market to be worth $532 billion. That’s big. Really big. (For some perspective, the global digital marketing software market is estimated at $35 billion.) And here’s the thing: revenue growth in the beauty industry shows no signs of slowing down. The pie keeps getting bigger and […]
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How Conversational Marketing Helped This Company Cut Its Sales Cycle from 8 Months to 45 Days

Ed Breault

Editor’s Note: The following is a guest post from Drift customer, Aprimo. Have a conversational marketing success story you want to share with our audience? Email Gail Axelrod here.  Not many companies make it back from the dead. When one does, it’s almost always because the organization had the daring and grit needed to completely […]
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