Customer support professionals remove obstacles. They enhance the experience. They make friction disappear. Customer support is often at the frontline of enabling customers to appreciate your product or service. Often, customer service agents may be the only face or voice someone can connect directly to the business. Yet, these individuals, the ones bearing the flag […]
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If you’re responsible for a quota, you are probably spending a ton of time doing research on your prospects before a scheduled call. You’re also always meaning to send next steps, but often can’t find the time because you are constantly having to prep for the next meeting. We get it. But what if you had […]
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This listener of Seeking Wisdom was going to miss HYPERGROWTH in Boston, and DC couldn’t take it. Kathryn Ducey is an entrepreneur and an avid listener to our Seeking Wisdom podcast. She casually mentioned on social media she couldn’t make it to HYPERGROWTH. So DC flew her out to Boston. She ran into flight issues, […]
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Take a minute to think about why you send cold sales emails. To spread the word about an offering? To build links? To share some news or prompt an action? If there’s one goal all sales and marketing teams can agree on, it’s to start a conversation. Now consider this: The average person receives 125 […]
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When you look back on the past decade of B2B sales and marketing, there’s been one constant — one thing that buyers and businesses alike could count on, day after day, week after week, month after month, and year after year… Waiting. As B2B marketers and salespeople, we’ve been conditioned to make our buyers wait. […]
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I can’t believe HYPERGROWTH East is actually here. It feels like we just announced that our annual conference would be held at the Blue Hills Pavilion in Boston on September 4th – and that felt far away. And over the last year we’ve spent a lot of time making sure this HYPERGROWTH is bigger, better […]
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We are so excited that HYPERGROWTH is almost here! Boston is an amazing city with tons of great places to explore, so the Customer Success Team wanted to share our favorite Drift insider locations, focusing on our favorite haunts you won’t see on any travel guide. Feel free to share your own suggestions with us […]
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What if your brand could be the battle cry, the rallypoint, the symbolic meeting place for your customers? What if your brand could transform your audience into a community of participants? That’s exactly what InVision has remarkably accomplished. Their cutting-edge design studio allows users unprecedented creativity. But that’s just the surface. InVision’s real weapon is […]
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Finding new ways to solve problems is tough. As an engineer, we’re fed a lot of resources for becoming better technologists. Unfortunately, we aren’t trained to become more persuasive. As you grow into senior roles, you’ll have to do more wrangling. You’ll be expected to persuade people to work together, to challenge themselves, and to […]
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TL;DR: This is something every sales team can start getting ROI from immediately with no customization and it just works. You email people and they come to your website, and there you are with a personalized welcome for them. Here’s why that’s important, what all that means, and a 15 second, two click setup tutorial is […]
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Back in the early days, before we launched Seeking Wisdom, I used to have these meetings with Dave Gerhardt (DG). Back then, DG was the only marketer and he had just joined the team, so I was explaining to him how he could set himself up to grow as the company was growing. And I […]
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The rules in marketing have changed. You can’t create a pretty landing page or e-book and expect to stand out. People today want to connect with people. Being real and authentic is the only way to go in marketing today. But this doesn’t mean we’re all expressing ourselves in the same way. Some of you […]
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