The Three Waves of Messaging (and How the Third Wave Changed Everything)

Drift Conversational Marketing book

Editor’s Note: The following is an excerpt from Chapter 2: The Rise of Messaging from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a […]
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From Weekend Project to $50 Million in ARR and 3 Million Users: 4 Key Secrets Behind Zapier’s Extraordinary Growth

Drift How Zapier Grew

Before he was Zapier’s CEO, Wade Foster played saxophone in a blues and jazz quartet with bassist Bryan Helmig, who would later become Zapier’s CTO. (Reminder: This is a true story.) Wade and Bryan became fast friends after playing gigs around their hometown of Columbia, Missouri, and discovered they had a shared passion beyond music: […]
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Introducing the Conversational Framework: A New Way to Move People Through Your Funnel

Conversational Marketing Framework Drift

Many people hear conversational marketing and think, “Great, I’ll throw up a few chatbots on my site and call it a day.” But in just my first few weeks at Drift, I’ve learned it’s so much more than that. Conversational marketing and sales is transforming how businesses buy from other businesses. Why? Because buyer behaviors […]
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