At 360Learning, our mission is to help companies close the gap between learning and business impact with our collaborative learning platform. As we expand globally from Europe to the U.S., we knew we’d need a killer strategy. We’ve got a great product. We’ve got hundreds of logos from Fortune 500 companies. But to establish our … Continued
Let’s get one thing straight. People are used to having their needs met and questions answered – immediately. But here’s a little known secret. If you can actually answer your buyers’ questions at the moment they have them, not only can you book a meeting (or even make a sale), you can also improve your … Continued
If you think in-person events are crucial to your company’s success, you’re not alone. In fact, 85% of B2B leaders agree with you. Which is why it’s kind of shocking that 93% of leaders also plan to continue virtual events…even after the world returns to some semblance of normalcy. That’s because, over the last few … Continued
Editor’s Note: This article was first published by Inc. here. Since I’m always talking about the books I’m reading, I’m often asked for recommendations. And like many others, I’ve been reading even more since we’ve been sheltering at home. Here are five books that have inspired and motivated me during this time. 1. Sapiens: A Brief … Continued
50 milliseconds ⏱️ That’s how long it takes for a person to decide whether or not they like your website. 0.05 seconds can make the difference between a visitor bouncing – or becoming a new customer. These snap decisions made by our brains are complex. In fact, according to author and Harvard professor Gerald Zaltman, … Continued
This year, Pride Month, which is celebrated across the country and around the world every June, was especially sweet. Because just a few weeks ago, the Supreme Court delivered the LGBTQ community a hard-won and long-overdue victory. In its recent ruling, gay and transgender workers are protected, unequivocally, from workplace discrimination. Until this ruling, it … Continued
Everything you need to know about using Drift and live chat to generate leads and keep customers happy.
Ready for a throwdown between a postcard and an IG post? Just kidding. It’s a multichannel world, so there’s no need for just one winner in the battle of digital marketing versus traditional marketing. 51% of companies use at least eight channels to interact with their audience and customers. While digital marketing continues to grow … Continued
In the weeks following the killing of George Floyd, companies around the world, Drift included, sent out intentional statements and taken actions in solidarity with the Black Lives Matter movement and the Black community. But we know that words are not enough. Which is why, as a part of our efforts, we teamed up with … Continued
I’ll go ahead and state the obvious. Today’s buyers have TONS of information at their disposal – not just from sales and marketing but all over the Internet with reviews, blogs, and social media. To deliver amazing experiences, you need to meet the customer where they are and get them the answers they need, when … Continued
Hey everyone 👋 It’s that time again – I’m excited to introduce you to another member of the Drift team. I know you’ve already met Shannon Donovan, Mary Mitchell, Catherine LaMacchia, Nadine Shaalan, Kahlil Trocmé, and Britnee Laughlin. In this edition of Inside Drift, I think it’s high time you met Sam Boyd, Director of … Continued
Editor’s Note: This article is part of Drift’s ongoing efforts to diversify the voices featured on our blog. If you are interested in sharing your story or insights with our audience, please contact Gail Axelrod at gaxelrod@drift.com. I’m Kyle. I spent a decade in ad agencies ranging in size from startups to global holding companies. … Continued