Up until 6 months ago, I had been working as a Drift customer advocate, supporting our customers and learning every detail about how our product worked. That’s when our VP of Marketing Dave Gerhardt slacked me asking if I wanted to join the marketing team to run Drift (our product) for their team. My new […]
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Here’s the thing: you should be reading. A lot. Especially if you’re a technical lead or trying to level up your engineering role. It’s easy to focus only on the daily grind. After all, software engineering is a challenging job, and you worked hard to get to where you are. You’re basing your day-to-day work […]
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Okay so, Jill Rowley is not a CMO, and we didn’t drink coffee during this interview. But Jill is an incredible and highly experienced sales and marketing leader, she was in town AND she’s a great storyteller so I thought we could break the rules and invite our first growth leader on the show. Jill […]
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Get in the way of a whale swimming at top speed, and there is no way it can slow down fast enough not to knock you to smithereens. It’s physically impossible. That’s because inertia, in a nutshell, is the resistance of an object to change in its pace or position; and it can be a powerful […]
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Prior to working at Drift, I was the farthest thing from a “reader.” Not that I thought it was a waste of time or anything like. I just didn’t have the right perspective about learning. Then I met DC. There’s a quote from Charlie Munger that sums up how DC feels about books: “In my […]
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☝️ Click Here To Tweet This Tip ☝️ Wistia is on a mission – and it’s not just trying to sell video software. A few years ago, I might have described Wistia as a SaaS company that offers video hosting and analytics. But thanks to a major product launch this year, the company is in flux. They’re […]
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The latest guest on Coffee With a CMO is no longer a CMO — but I promise we didn’t cheat. Mike Volpe is now the CEO of Lola, but he has a long history in marketing, and at the time of this recording, he still had a few hours left as CMO before he transitioned […]
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Story time. For years, we toiled away… Investing blood sweat and tears (read… money) in getting more eyeballs to the website. But… when they arrived, we made them wait. We asked them for information before we’d let them send us a simple question about our product. We lost what might have been our best accounts—sometimes […]
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Taking a sabbatical, for most people, means kicking back and catching up on long-neglected TV shows. If you know anything about Drift co-founder David Cancel, though, you know he’s extremely intentional about everything—sabbaticals included. So it’s no surprise that when DC took his one-month sabbatical (at three years instead of the usual five), he learned […]
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Growth doesn’t happen on its own. Whether you’re growing a business or a personal brand, you need to help and learn from others. Build your network. Experience new things. Go out and grab — and offer — opportunities before waiting for them to come to you. Sales and marketing conferences give you the chance to […]
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ET is filling in on Seeking Wisdom for DC while he’s wrapping up his sabbatical. And oh, about that… On this episode, ET and I talked about the Drift Sabbatical program, why it’s three years vs. five, and how the company scales as the founders take more time off. We also talked about the Drift […]
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Marketing automation is like electricity running through the walls: everybody’s got it. So what’s the next level? Brian Kardon is the CMO at Fuze and former CMO at Lattice Engines, Eloqua, and Forrester. He joined us in our Coffee With a CMO series to talk about the future of marketing, why tech isn’t as important […]
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