Drift recently teamed up with the folks at Gong and OpenView to survey leading SaaS CROs to find out what it takes to drive revenue growth while aligning sales, marketing and customer success. We’re digging deep into what makes for a truly outstanding CRO and asked 15 to share their secrets (including our own Josh […]
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In the series finale of Exceptions, we go inside the mind (and schedule) of one of the world’s top CMOs, Sarah Kennedy Ellis of Marketo. We discuss the acquisition by Adobe, how brand affects her team’s work and her own, and why the Exceptions exploration is the most important journey for modern marketers to make […]
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I’m so excited to share with you today our newest book: The Ultimate Guide to 10X Your Sales Development Team’s Productivity. We wrote this book because today’s buyers have more information and more options than ever before. They don’t care about your sales process. They care about how you can fulfill their needs and desires. […]
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If there’s one thing we can all agree on – it’s this. There’s so much noise in marketing today. No one wants to be sold to. So in this episode of the Marketing Swipe File, DG talks about how to break through the noise and earn trust by being real, authentic, and human. DG […]
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Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Pipeline reviews can be tough – for reps and managers. I can’t speak for everyone, but one of the hardest parts is sorting out how much of that pipeline is real, and ensuring the […]
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One week ago, something amazing happened. And I’m not talking about how I got to meet one of my idols at HYPERGROWTH London. You may have heard of him. The one. The only. Jimmy Chin 😱 OK, that was still awesome. But getting to meet Jimmy was really just the cherry on top of an […]
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Editor’s Note: This article was first published by Inc. here. People who know me (or who’ve been reading this column) know I’ve learned a lot from Charlie Munger and Warren Buffett. I particularly admire their mental model known as the Circle of Competence. Buffett and Munger initially developed the Circle of Competence to limit where to make financial investments (based on their […]
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On this episode of Operations, Sean goes back in time – to 2012, to be exact – when special guest Bala Balabaskaran first joined Salesforce as Vice President of Go to Market Technology and Operations. At the time, Salesforce was a $2 billion dollar startup going through hypergrowth. Sean and Bala talk about Salesforce’s operating […]
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We’ve said it before and we’ll say it again. Video is eating the world. When an in person meeting isn’t an option, there’s simply no better way to connect than over video. And this is especially true for cold outreach and prospecting. Video makes you human. It shows your personality and can instantly establish a […]
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I strongly believe that you can’t be your best self at work if you completely ignore your personal life. Which is why, as a sales manager, I encourage my team (and make it a priority for myself) to spend some time outside the office. But in order to do that, we have to build repeatable […]
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On this episode of Growth, Matt sits down with Dan Laufer, the Director of Growth & Partnerships at Nextdoor – and he’s also the person behind what Matt calls the best, most contextual acquisition campaign he has ever seen. We asked Dan to share some background on the campaign – where the idea came from, […]
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Hey, I’m Cata. And I’m a member of Drift’s recruiting team. It’s my job to find the very best talent out there to join us at Drift. And we’ve got some pretty amazing people on our team. So we’re starting a new series. Each month we’ll introduce you to a Drifter we think is pretty […]
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