Business is all about revenue. But the truth is, so many businesses are struggling to hit their targets right now. We’ve all been forced to change the way we engage with our buyers. And no one feels this drive to change more than a CRO who just missed their number for the second quarter in … Continued
When a concept is relatively new, it’s tempting to try to equate it with something familiar. That instinct, I think, is at the heart of why we’ve seen so many articles ruminating over whether revenue operations (or RevOps) is really just a fancy name for something that already exists. As the first company to help … Continued
Startup companies have a lot of challenges. Getting new leads and closing the first couple of deals? Well, they’re at the top of the list. But more on that in a second. Let me introduce myself first – I’m Steve 👋 As the Head of Sales at LabVoice, I’ve been trying to find new ways … Continued
Back in 2019, when you could meet people face-to-face, grab coffee with someone, and even shake their hands, 73% of marketers said that they relied on in-person events to generate pipeline and revenue. With the current state of affairs, nearly every B2B company has had to shift their go-to-market model to prioritize digital. In fact, … Continued
If you’re anything like us (and hundreds of millions of other people), you’re on Zoom all day long. And while you may think you and your sales team are using Zoom to its maximum potential – to meet with prospects and customers – I can tell you right now, you’re not. You’re leaving money on … Continued
A couple of years ago, I was getting ready to speak at a local entrepreneurship event produced by Amplify Latinx, and from the moment I entered the green room I could tell from the chatter of voices I was among “my people.” Those days of crowded technology conferences almost seem like a bygone era amid … Continued
Swag is often a point of contention in marketing. For pro-swaggers, swag is a key tactic to drive engagement, business, and employee morale. For anti-swaggers, swag is a black hole in the marketing budget, seen as nothing more than a fluff exercise. If the title didn’t already give it away, we’re Team Swag here at … Continued
Editor’s Note: This article was first published by Inc. here. I’ve been reading a lot about storytelling again because as the world shifts, so does the way companies need to talk about what outcome and experience they offer. When I started Drift, my team and I thought about how we wanted to create a category and … Continued
Hey everyone 👋 We have another member of the Drift team that I’m so excited to introduce you to! I know you’ve already met Mary Mitchell, Catherine LaMacchia, Nadine Shaalan, Kahlil Trocmé, Britnee Laughlin, and Sam Boyd. In this edition of Inside Drift, I am thrilled to introduce you to Allison Betito. Allison spends her … Continued
I’ve said it before, and I’ll say it again (and again). Video is eating the world. We’ve been talking about it for just over a year now. According to Cisco’s annual Visual Network Index (VNI) forecast, about one million minutes of video will cross the internet every second in 2021. And as if that weren’t … Continued
Product marketing can be tough to define. Here’s a look at what product marketing actually does and where it might fit inside of your organization.
When I talk about the summer season with sales pros, it usually conjures images of a more relaxed environment. Prospects are taking time off and deals move slower as everyone gets outside for a break. But as today’s marketplace reels from the pandemic, summer as we know it is on pause. That means sales teams … Continued