On today’s episode of Seeking Wisdom, DC and DG are joined by special guest and Drift co-founder and CTO, Elias Torres. Together, they talk through how to hire people who can go from individual contributor to VP. It comes down to 4 things. Come from humble beginnings. You need to be hungry. Ability to […]
Continue Reading
Companies experiencing hypergrowth often find that their own growth exceeds that of their employees. While not the fault of anyone, in these cases, companies must bring in more experienced leaders or individuals with different experience to fill the gap. At slower growing companies, the case above is reversed, with individual growth exceeding that of the […]
Continue Reading
Imagine you’re part of a Grand Prix race through the winding streets of Monaco. You’ve got the fastest, most exotic car. The best crew. Powerful fuel. And you’ve been training for years. But, while your rivals zip along the harbor like electric slot cars, you sputter along at a crawl. It turns out, your wheels […]
Continue Reading
Conversational Marketing has exploded over the last few years. So it’s only natural companies are looking to hire for this role. Take for instance Palo Alto Networks®, the fastest-growing security company in history. They posted this job description last week: But it’s not just large Fortune 100 companies like Palo Alto Networks looking to expand […]
Continue Reading
Every company has a blog and a podcast. Every company is making videos. Every company is spending money on AdWords, Facebook ads, and retargeting. And on top of that, there are hundreds (if not thousands) of competitors in every industry leaving more options for your potential customers than ever before. We live in a world […]
Continue Reading
Not too long ago, I was looking for a specific software product to help us with a particular task here at ATP. I knew of a few different options but went to a particular company’s website first and chatted with somebody. But for some reason, they (self-admittedly) couldn’t answer my questions without scheduling a call. […]
Continue Reading
It’s Partner Week at Drift! And we’re celebrating the hard work our partners have put in to build an amazing network of conversational marketers – all week long. Our network, like Drift, functions first and foremost to serve our customers. So, as much as Partner Week is all about, well, our partners, it’s all about […]
Continue Reading
On this week’s episode of Build, I sat down with Pluralsight’s Nate Walkingshaw. We discussed everything from how he went from an EMT to Chief Experience Officer to what it takes to build empathetic products today. It’s Nate’s background as an EMT that makes his own philosophy around designing and building products stand out. […]
Continue Reading
Editor’s Note: The following is an excerpt from our upcoming book This Won’t Scale. You can sign up to receive the book (yes, a real physical book) when it ships here. One of my responsibilities as the first marketing hire at Drift was to start building the brand. Unlike a lot of companies in the […]
Continue Reading
Fast forward three years. It’s 2021 and B2B marketing has radically changed. Blogging is dead, and the traditional content marketing playbook doesn’t work. SEO is a black box and Google has the only key (which they swallowed). There are a MILLION distractions for B2B buyers. Advertising is everywhere buyers look – both digitally and physically. […]
Continue Reading
On this week’s episode of Seeking Wisdom, DC and I discuss the importance of 1:1 meetings – what they are, why you and your team need them and the best 1:1 formats. But before we get into the weeds of how to hold an effective 1:1 meeting, I want to emphasize why they’re so […]
Continue Reading
A startup might struggle to get off the ground for any number of reasons. Top of the list is “no market need,” CB Insights found earlier this year, followed by everything from “not the right team” and “user-unfriendly product” to “poor marketing” and “pivot gone bad.” But after chatting with Rand Fishkin, I realized the […]
Continue Reading