Why Customer Support Pros Aren’t A Cost Center: They’re The Frontline Marketers Of Your Industry

Customer support professionals remove obstacles. They enhance the experience. They make friction disappear. Customer support is often at the frontline of enabling customers to appreciate your product or service. Often, customer service agents may be the only face or voice someone can connect directly to the business. Yet, these individuals, the ones bearing the flag […]
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Welcome to Now: The Future Of B2B Sales & Marketing Is About Connecting With Customers Now, Not Later

When you look back on the past decade of B2B sales and marketing, there’s been one constant — one thing that buyers and businesses alike could count on, day after day, week after week, month after month, and year after year… Waiting. As B2B marketers and salespeople, we’ve been conditioned to make our buyers wait. […]
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Behind the Scenes With InVision: How Building a Customer Platform Can Help Your Brand Transcend Your Product

What if your brand could be the battle cry, the rallypoint, the symbolic meeting place for your customers? What if your brand could transform your audience into a community of participants? That’s exactly what InVision has remarkably accomplished. Their cutting-edge design studio allows users unprecedented creativity. But that’s just the surface. InVision’s real weapon is […]
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