Wrapping up Q4 and 2020 planning – it’s something we’re all doing. But there’s a subset of people at every company whose lives get a little bit crazier during this time of year. I’m talking about the revenue operations folks on your team. They’re the ones behind the scenes who are doing things like figuring […]
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Identifying, reaching, and engaging high-value prospects on a deeper, more personal level is arguably marketing’s holy grail. And now thanks to account-based marketing, marketers can do just that with remarkable precision. While ABM has been climbing steadily into the ROI-driver seat, it has also transformed the marketing scene as we know it. Mass-marketing used to […]
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Hi, I’m Tricia 👋 Last month I had the opportunity to start as the first-ever CMO of Drift, joining to lead an already great marketing team. Before Drift, I was fortunate enough to work for some of the world’s most recognizable and innovative technology brands. Throughout my two-decade career at companies including Salesforce, Apple, Adobe, […]
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The umbrella of public relations has never been more inclusive. Reputation management, crisis control, executive/ internal communications, speaking engagements, earned/owned/social media – the definition encompasses way more today than it did a few years ago, and it’s bound to keep changing as brands and media evolve. What has stayed the same though (since around 50 […]
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The B2B sales landscape has changed dramatically over the last three to five years. Driven by the consumerization of the customer experience, B2B buyers have raised their expectations about every aspect of the process. If a B2B buyer arrives at your website and has a subpar experience, they won’t hesitate to move on to your […]
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Hey there. I’m Matt. I’m Creative Director at Drift, which means I’m the lucky chap who gets to lead an amazing team of designers, developers, and video producers who make Drift look, well – like Drift. We were recently asked about the concept behind the graffiti we’d incorporated into the design work for our HYPERGROWTH19 […]
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What you draw on a whiteboard is rarely a reflection of real life. Yet, as leaders of customer success and implementation organizations, we continue to repeat the same mistake. We map out our idealized versions of what should happen when customers buy our products. We activate our teams to follow specific processes and wait for […]
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Bring it in, squad. Let’s talk about one of the hardest parts of sales: staying motivated and positive after you’ve been rejected. Day in, day out, sales reps everywhere are being hung up on, having their emails ignored, and being told “No.” It’s rough out there. But it might give you some comfort to know […]
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The Current Vs. Future State Of Marketing Customer Experience: The Beating Heart of Marketing Data Analytics: Bridging the Gap Between Tech & Talent Strategy & Brand Management: Future-Focused, Socially Relevant, and Multi-Channel The Next Step Gone are the days of marketing setting the trends we live by. Today, the real trendsetters are your neighbors, the […]
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I spend too much time on my phone. Today I got a notification that said I spent 5 hours and 43 minutes last week looking at my screen. 5 HOURS AND 43 MINUTES. Is it just me, or does that seem like a lot? And I know what you’re thinking, and you’re right – most […]
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Earlier this year, we sat down with 20 sales and marketing leaders at large technology companies – think Datadog, Acquia and Zenefits – to ask one simple question: How do you buy? Now we’re sharing those secrets with you. In our new book, B2B Buying Secrets: How Today’s Top Marketing & Sales Leaders Buy, you’ll get access […]
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Getting your target accounts on your website is expensive. And, regardless of the size of your BDR team or how many account-based ads you run, it can still take a long time. So when you’ve driven one of your target accounts to your website, you don’t want to serve up the same generic experience as […]
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