5 Storytelling Secrets From Andy Raskin (aka The Guy Top B2B Brands Call When They Need Help With Positioning)


On this episode of the Marketing Swipe File, DG sits down with Andy Raskin – who he calls a Silicon Valley storytelling mastermind. Andy Raskin is a highly sought-after consultant who knows a good story when he sees one. Case and point, his post “The Greatest Sales Deck I’ve Ever Seen” has become an internet […]
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Don’t Optimize for the Short-Term with Gusto’s Cole Schofield


On this episode of Operations, Sean interviews a post-sale ops pro focused on customer operations. Together they talk about the direct impact operations can have on the customer experience. A lot of hypergrowth companies focus on short term wins versus long term gains. But for Cole Schofield, Gusto’s Head of Customer Experience, that just won’t […]
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Ready to Exceed Your Demand Generation Goals? Here’s How with Drift + Marketo.

Drift_Marketo_Conversational ABM

 According to data from Sirius Decisions, it can take anywhere from 12 to 20 touches before the average B2B deal closes. And in demand gen, you’re never completely in control of where those touches come from or when they happen. Not every touch will be from a perfectly orchestrated marketing email. Or targeted paid […]
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How To Think About, Set & Track Product Metrics (Plus The Biggest Pitfalls To Avoid) with Reforge’s Dan Wolchonok


Looking to become a data-driven organization? Well, there’s no silver bullet, but there are definitely some tricks that Dan Wolchonok, Head of Product and Analytics at Reforge, has picked up along the way. Before joining Reforge (an e-learning company that provides growth masterclasses for product and marketing pros), Dan was a founding member of HubSpot’s […]
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Introducing Drift + Pardot – Create A Fastlane For Your Best Leads With Personalized Conversations

Pardot Drift Integration

Today we’re excited to introduce one of our most requested integrations: Pardot. Even better, we’re thrilled to announce that starting today, Pardot users will be able to sync lists from Pardot into Drift and target contacts that already exist in Pardot. In other words, you’ll be able to create targeted campaigns on your website to […]
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How Implementing a “Just Browsing” Bot Increased Our Leads Captured by 13% in Less Than 1 Month

Just browsing Drift Chatbot

Editor’s Note: This post was co-written with Erik Cochran, a Drift partner, at Molly Duggan Associates. Learn how Molly Duggan orchestrates conversations. Have you ever walked into a store only to be bombarded by questions? Friendly salespeople don’t know that this behavior can turn some visitors off. After all, it’s pretty hard to answer specific […]
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