How the Number One Conversational Marketing User at Drift Books More Meetings Than Anyone (All in Real Time)

How the number Drift conversational marketing user books meetings

Meet Eve. She’s a Drift power user and a consistent leader on our sales team. In fact, she’s the number one Drift user across our entire company. No easy feat in an organization full of avid believers in conversational marketing. Eve is so skilled at conversational marketing that people on our own sales team ask […]
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The Tools and Team You Need to Embrace Conversational Sales & Marketing in 2019

Conversational Marketing and Sales

In the beginning, sales organizations were built on field hours and face-to-face handshake deals. With the advent of SaaS, things shifted to focus on inside sales, and in the process the volume of conversations increased exponentially. To manage the increase in volume, sales teams started to rely on phone calls and email as their primary […]
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Eventbrite’s Remarkable Journey From $0 to $10 Billion in Ticket Sales: 4 Crucial Growth Secrets Every Entrepreneur Needs to Know

How Eventbrite grew to a billion dollar company

On September 20th, 2018, Eventbrite went public, selling 10 million shares and raising $230 million in its initial public offering (IPO). The company’s valuation soared to nearly $2 billion. For Eventbrite co-founders Julia and Kevin Hartz, it must have been the happiest day of their lives. I mean, apart from their wedding day… and when […]
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Introducing The Future Of Prospecting: Now You Can Turn Every Email Click Into A Conversation With Drift + Outreach

Drift Outreach Integration

Prospecting has undergone a massive shift over the last decade. At first, sellers had all the power – buyers would have to engage with us on OUR terms in order to address their pain points. That meant answering sales calls, replying back to prospecting emails, and filling out endless forms just to get their own questions […]
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This is How You Become a Remarkable Leader: 4 Revolutionary Leadership Lessons From Former Navy SEAL Jocko Willink

Jocko Willink

Editor’s Note: The following is based on Jocko Willink’s HYPERGROWTH 2018 presentation. Ready for HYPERGROWTH 2019? You can pre-order tickets here. In his HYPERGROWTH 2018 presentation, former Navy SEAL and best-selling author Jocko Willink talked about the leadership lessons he learned during his 20-year career in the military. From leading his fellow SEALs in battle as the commander […]
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Christina Wodtke on Radical Focus and Living Your Goals with OKRs

Build with Maggie Crowley

Today on Build, host Maggie Crowley sits down with Christina Wodtke, author of the legendary book Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results, which Maggie describes as the best book on goal setting – ever. In the episode, Maggie and Christina, dive deep into Christina’s experience in product roles at […]
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How to Optimize Your SEO Strategy and Close More Deals with Content in 2019

SEO for Sales Enablement

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at 59% of customers prefer to do an extensive amount of research before talking to a salesperson when buying a software product, according to a Forrester report from 2015. Does that mean sales is an unnecessary […]
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