It feels like we say it every day: Marketing is changing. Fast. In this episode, we talk to Workfront’s CMO Heidi Melin about what the future of work entails, why we’re ill-prepared at most organizations, and what to do about it. You can get Exceptions on Apple Podcasts, SoundCloud, Spotify, Stitcher, Google Play Music or wherever you get your podcasts. Or […]
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For the past decade, salespeople have typically relegated video to the “nice-to-have” category. It’s something they know has potential, but many still haven’t taken the time to invest in it as a legitimate channel for sales outreach. After all, with phone, email, and now chat available to help bridge the communication divide between buyer and […]
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Heather Zynczak spent four years as the CMO of Domo, six years as Global VP of Marketing at SAP, and today serves as CMO of Pluralsight. On this episode of the Swipe File, she talks to DG about building a high performance marketing machine at a public company, brand vs. demand, understanding your career […]
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I love webinars. I really do. Ask anyone on my team and they’ll tell you how fired up I get before speaking on a webinar, or how excited I get after learning some new tricks from a webinar I attended. But as much as I love webinars, I have to admit. Not all webinars are […]
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Editor’s Note: The following is a guest post from Drift Partner SellPersonal. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. A newly appointed CRO recently came to me with the problem of replacing an antiquated sales and marketing process that had helped build a $30 million dollar revenue business. But the […]
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On this episode of #Operations, host Sean Lane sits down with VC and former Salesforce EVP and GM, Brett Queener. Queener joined the company when it was at $11 million in revenue. Today, Salesforce’s market cap stands at $123 billion. This monumental growth is due in large part to Queener’s focus on specialization and segmentation […]
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Editor’s Note: The following is a guest post from Atomic Reach. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. The goal of artificial intelligence, machine learning and marketing automation is to allow you to handle repetitive (but incredibly valuable) tasks, so you can manage more complex projects that are more appropriate […]
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Editor’s Note: Each month, we’ll feature a conversation just like this with a CDR to learn more about how they use Drift to book meetings. This is the second article in this series. If you missed our first edition, you can catch up here. It’s no secret that selling a B2B SaaS product comes with […]
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Today’s episode of Growth is all about testing. Matt Bilotti is joined by Drift’s growth tech lead Vignesh Mohankumar. Together Matt and Vig discuss the ins and outs of testing products. How should you test the products you’re building? When should you test? And equally important – when shouldn’t you test? Matt and Vig […]
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Today’s B2B buyer is in charge. And guess what? They’ve done a lot of research on you before ever coming to your website. So when they do come to your site, you need to give them the personalized experience they’ve come to expect in the consumer world. You can make this a reality by adopting […]
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Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. It’s so important, we named our show after the concept 😉 Get the Swipe File on Apple Podcasts, SoundCloud, Spotify, Stitcher, Google Play Music or […]
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Conversational marketing isn’t about you. It’s about your buyers. It’s a new way of thinking because it’s focused on the buyer’s goals not your company’s goals. It’s the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations But in the last couple decades, the buying process has […]
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