At Drift, we put the customer at the center of everything we do, and for the product team that means offering our users the best in-app experience possible. It means delivering a product that’s functional, reliable, usable, and delightful. It means we want our product to be the best out there! Over the years, […]
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On today’s episode of #Growth, host Matt Bilotti and Drift’s VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few hints: Make sure you’ve found product-market fit, a proven way for people to buy your product and a true customer base. […]
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👋 Hi, I’m Robin. I joined Drift just over a month ago as SVP of Marketing. And after nearly 13 years at AmEx, where I spent time on both small business and consumer marketing, I’ve very quickly come to appreciate Drift’s unique approach to brand building. The team has taken the best of consumer and […]
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Editor’s Note: The following is an excerpt from Chapter 2: The Rise of Messaging from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a […]
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On this episode of Build, host Maggie Crowley chats with Rahul Vohra, founder & CEO of Superhuman. Rahul is also the founder of beloved Gmail plugin Rapportive. Shortly after its founding, the company was acquired by LinkedIn where Rahul ran email integrations. During those years, he developed an intimate perspective of the email space – […]
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Before he was Zapier’s CEO, Wade Foster played saxophone in a blues and jazz quartet with bassist Bryan Helmig, who would later become Zapier’s CTO. (Reminder: This is a true story.) Wade and Bryan became fast friends after playing gigs around their hometown of Columbia, Missouri, and discovered they had a shared passion beyond music: […]
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How do we divide up our time as marketers to build a great brand? Do we know? Do we have a PLAN to do so? In the Season 2 premiere of Exceptions, host Jay Acunzo goes inside SparkToro, the audience intelligence search engine, cofounded by former Moz co-founder and CEO, Rand Fishkin, and Casey Henry, […]
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Did you know that salespeople who rely on social selling see on average: 45% more opportunities created 51% more likely to achieve quota 80% more productive 3X more likely to go to president’s club In fact, 60% of meetings booked with our own sales team come from people who engage with us on LinkedIn at […]
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I’m going to be honest: If I go to a website and am greeted by a chatbot, any chatbot, that asks “How can I help” I immediately click out of it. Why? Because it’s not a conversation starter. It’s a passive message that doesn’t interest me as a future buyer. It puts all the pressure […]
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If you know us and follow the Seeking Wisdom podcast, by now you’ve learned that WE LOVE BOOKS, and we love talking about books. In this episode, Drift CEO David Cancel (aka DC) and VP of Marketing Dave Gerhardt (aka DG) are talking about some of the most influential business leadership books they’ve come […]
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Back in 1965, were the inventors of email sitting around MIT thinking “Damn, I can’t wait for marketers to get their hands on this. I can’t wait for millions of irrelevant messages to be sent to people who will never care about their content, at a time that is totally inconvenient.” I don’t think so. […]
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Many people hear conversational marketing and think, “Great, I’ll throw up a few chatbots on my site and call it a day.” But in just my first few weeks at Drift, I’ve learned it’s so much more than that. Conversational marketing and sales is transforming how businesses buy from other businesses. Why? Because buyer behaviors […]
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