As marketing changes, so do the commonly used digital marketing job titles. You’ve probably done an Indeed search and came across outdated job titles. For example, I think we can all agree that “Internet Marketer” just sounds weird 🤔 If you want to make sure the job titles you assign for open roles are up-to-date, … Continued
It’s no secret that the world has changed drastically since March. The days of chatting by the watercooler, walking to grab coffee with a colleague, and going to team happy hours seem like a distant memory after nearly 200 days of quarantine. While those activities are of course fun, they also serve as a way … Continued
Q4 is always a challenging quarter. Not only are you trying to make your year-end numbers, but you’re also grinding out a marketing and business strategy for next year. That said, Q4 2020 is a whole other animal. This year forced us to hit the reset button – as businesses, as people, and as citizens. … Continued
It can take a long time to close deals, especially in the B2B market. Imagine if you could speed up the process, freeing up time to invest in new leads, and bring in more prospects. Luckily, you can 💪 By actively managing your pipeline, you can pinpoint the areas that slow down potential sales and … Continued
Building a website that really works is no easy feat. Anyone who’s been on a website design (or redesign) project will tell you: it’s a monumental effort across departments, teams, and roles. There’s a ton of copy to be written, edited, and approved. So many images and mockups that need to be created and implemented. … Continued
Editor’s Note: The following is an excerpt from the 2020 State of Conversational Marketing report. You can access the full report for free here. In the wake of the coronavirus pandemic, we are in the middle of a colossal paradigm shift in the way we work, socialize, and engage the world. And now, as many … Continued
I love a good marketing hack. But not everything can be solved with a simple hack. Yes, there are tweaks that can improve email opens, clicks, and response rates. But one great email does not a marketing strategy make. To create a high-converting email marketing program – one that delivers consistent results and engagement – … Continued
When you’re prospecting into target accounts, it’s no secret that personalization improves engagement rates. But in sales, you never have the time to completely personalize all of your messages at every stage. So, what’s the right amount of personalization? Where’s the line between effective personalization and an inefficient use of your time? Let me back … Continued
Editor’s Note: This article was first published by Fast Company here. As an immigrant from Nicaragua, I’ve been open about the discrimination I have faced in my life. I’ve experienced it from police enforcement, in my professional life, my social life, and even in the affluent suburb where I live. Many of these instances were … Continued
Writing a digital marketing resume isn’t exactly like other forms of resume writing, because there are specific things that marketing leaders look for when hiring. That might include creativity, a focus on results, or technological know-how. You need to stand out, but how can you when you find yourself stuck on one of these common … Continued
What defines a great account-based marketing campaign? 👆There are a lot of ways to answer that question. But there’s one rule of thumb – or Drift leadership principle – I always go back to: “Put the customer at the center of everything you do.” Great account-based marketing (ABM) campaigns accomplish the same thing. Meaning ABM … Continued
An SDR on my team can have an account list that is anywhere from 200 to 500 accounts. Maybe even more. Manually working through and prioritizing all of these accounts is not realistic or efficient. And, as an SDR, time is literally money 💸 I’m Julianne Thompson, Head of Sales Development at Drift, and I … Continued