Prior to working at Drift, I was the farthest thing from a “reader.” Not that I thought it was a waste of time or anything like. I just didn’t have the right perspective about learning. Then I met DC. There’s a quote from Charlie Munger that sums up how DC feels about books: “In my […]
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☝️ Click Here To Tweet This Tip ☝️ Wistia is on a mission – and it’s not just trying to sell video software. A few years ago, I might have described Wistia as a SaaS company that offers video hosting and analytics. But thanks to a major product launch this year, the company is in flux. They’re […]
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The latest guest on Coffee With a CMO is no longer a CMO — but I promise we didn’t cheat. Mike Volpe is now the CEO of Lola, but he has a long history in marketing, and at the time of this recording, he still had a few hours left as CMO before he transitioned […]
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Story time. For years, we toiled away… Investing blood sweat and tears (read… money) in getting more eyeballs to the website. But… when they arrived, we made them wait. We asked them for information before we’d let them send us a simple question about our product. We lost what might have been our best accounts—sometimes […]
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Taking a sabbatical, for most people, means kicking back and catching up on long-neglected TV shows. If you know anything about Drift co-founder David Cancel, though, you know he’s extremely intentional about everything—sabbaticals included. So it’s no surprise that when DC took his one-month sabbatical (at three years instead of the usual five), he learned […]
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Growth doesn’t happen on its own. Whether you’re growing a business or a personal brand, you need to help and learn from others. Build your network. Experience new things. Go out and grab — and offer — opportunities before waiting for them to come to you. Sales and marketing conferences give you the chance to […]
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ET is filling in on Seeking Wisdom for DC while he’s wrapping up his sabbatical. And oh, about that… On this episode, ET and I talked about the Drift Sabbatical program, why it’s three years vs. five, and how the company scales as the founders take more time off. We also talked about the Drift […]
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Marketing automation is like electricity running through the walls: everybody’s got it. So what’s the next level? Brian Kardon is the CMO at Fuze and former CMO at Lattice Engines, Eloqua, and Forrester. He joined us in our Coffee With a CMO series to talk about the future of marketing, why tech isn’t as important […]
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Facebook. Twitter. LinkedIn. Instagram. YouTube. What makes content on those channels effective? The answer is engagement. The more social media engagement a post gets, the more it gets shared. Comments (i.e., conversations), therefore, are a big deal. There’s a lesson to be learned here about your overall marketing strategy. You can find conversational marketing at […]
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It’s no secret — marketing and sales teams are obsessed with leads. From sales qualified to marketing qualified conversions, they are a core metric for measuring the success of activities and building pipeline. And, in most organizations, a ton of effort, energy, and time is spent on building strategies, content, and campaigns to drive prospective […]
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One day. One stage. 29 speakers. (Click Here to tweet this image ^) HYPERGROWTH sprung from two beliefs: that the best way to learn is from other people, and that sometimes the greatest ideas come from outside our own industries. That’s why there’s no other event like it. We’re talking wall-to-wall learning, a community of […]
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Trust me: you want to be on Tim Kopp’s coaching tree. Tim has learned to identify exactly what separates would-be marketing executives from those who wouldn’t make it. His time as a marketing leader for Procter & Gamble, Coca-Cola, ExactTarget, and now as a venture investor, has helped him train up a lot of marketers, […]
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