Let’s take a little trip down Sales Memory Lane. You’re a BDR or SDR cold calling prospects. Maybe you’re lucky enough to get one in 100 people to pick up the phone. But when they do, the prospect doesn’t even know why they’re being called. Then comes the heavy lift, especially for an inexperienced rep, […]
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On this #Marketing edition of Seeking Wisdom, DG syncs up with legendary marketing operator, Steve Johnson. Together they discuss his time at Constant Contact, Hootsuite, Vidyard and more. You can get the #Marketing podcast on Apple Podcasts, SoundCloud, Spotify, Stitcher or wherever you get your podcasts. Or listen to the full audio version below 👇 Like this episode? Be sure […]
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I normally don’t read World Economic Forum reports. But if I did, it might be about some cool new tech like blockchain or crypto currencies. It’s highly unlikely it would be the WEF’s 147-page “The Future of Jobs Report 2018”. But that’s the report I found when researching a new job function I’m recruiting for […]
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Editor’s Note: The following transcript is from Ryan Deiss’s HYPERGROWTH 2018 presentation. It has been edited and condensed for clarity. Ready for HYPERGROWTH 2019? You can preorder tickets here. In his talk at HYPERGROWTH, Ryan touched on three key items: The key to creating a compelling brand lies in building a character that resonates with […]
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First Round Capital is one of the most widely loved venture capital firms in tech — no small feat for a VC firm to claim. Through their platform (VC for brand marketing and value-add projects), they’ve built the Harvard Business Review-of-Startups, hold 80+ events per year for their portfolio companies, and even help founders pitch […]
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Just a week ago we launched Driftbot for Help, a new way to get your customers the help they need now, without slowing down your sales team. Driftbot for Help can be broken down into two key components – article lookup and ticket creation. When your customers chat in with their support questions, Driftbot for […]
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Let’s go back…ten years back. You’re on Comcast’s website and you need to change your credit card or troubleshoot a problem. What do you do? You open up the chat widget on their site and start talking to a support rep. But chat in this scenario served merely as a portal – a way to […]
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People often think that career growth is linear. They see career ladders or career maps and think that there is one straight (and narrow) road to get to the next level. In reality, the path to career growth is anything but linear. Sometimes growing in your career is about moving up and title changes and […]
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This week on Seeking Wisdom, DC and DG re-visit one of the most popular episodes of all time to share their secrets to reading more books. Why? Because reading is key to transforming you into a learning machine. And that means helping you get ahead in your career. You can get Seeking Wisdom on Apple Podcasts, SoundCloud, Spotify, Stitcher or […]
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When we launched Conversational Landing Pages a few months ago, we had a few (ok, more than a few) ideas about how to use them to drive leads. So when John, a demand gen marketer who focuses on PPC, told us he was willing to try them out for Drift, we were pumped. After switching […]
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On today’s episode of #Build, host Maggie Crowley sits down with Joff Redfern, VP of Product at Atlassian. Together they talk through Joff’s time as VP of Product at LinkedIn, building a product org from 12 people to 650, the concept of a shipyard, why talent is priority 0, joining the Atlassian team and much […]
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Whether you work in marketing, sales, support, product, etc., if you want to become a master of your craft and a leader in your field, here’s my best advice for getting an edge: Read books. Sure, it sounds simple. And obvious. But at the same time, not a lot of people are actually putting […]
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