Website optimization techniques tend to focus on mobile-friendliness, technical SEO, and CTA placement. These are all important factors, but they fail to go deeper into who (exactly) is coming to our website, and what they plan to do when they get there. Tons of optimization tips are about increasing your discoverability to new traffic and […]
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This post was designed for everyone that is looking to squeeze a little more lead generation out of Drift. As a conversational marketing lead, I’ve been using Drift for a year, doing all the setups and optimizations, I practically live in the tool. During this time, I’ve had the opportunity to observe first-hand data generated […]
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If you ask me, there’s no such thing as a simple sales meeting. Because getting someone to book a meeting with you is hard work. First, you’ve got to win their attention and show them how you can help them solve whatever challenge they’re facing. Then you go back and forth and back and forth […]
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You know the feeling. You post a fresh pic on Instagram that you spent a ton of time picking out, editing, and coming up with the perfect caption. And boom! The likes start rolling in and you probably look something like this 👇 A wave of euphoria hits while you’re scrolling through all of those […]
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Editor’s Note: This article was first published in Inc. Magazine here. We now have over 300 people at my company Drift, and when you move so quickly, it’s easy to forget what got us here. What really helped us build this brand and this community. And that is this: We built the brand one person at a time. We focused on every interaction […]
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I was 17 when my mom, my two brothers and I immigrated to Tampa from Nicaragua. 26 years later, I’ve founded two companies and am currently the founder and CTO of Drift, one of the fastest-growing SaaS companies in the world. And, my co-founder, David and I, are part of the just 2% of VC-backed […]
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Forbes messed up. Like. Really messed up. Back in September, they published a list called America’s Most Innovative Leaders, made up of 100 folks who they say are really killing it in the business game. Except there was a small problem. Actually, it was a giant problem. Forbes’ list had only one woman on it. […]
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Let’s face it. Onboarding is broken. The average ramp time for a new rep is 4.5 months, while the average tenure is a year and a half. That means that 25% of a sales rep’s total time at a company is spent getting up to speed. At the same time, boot camp-style training (more on […]
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I don’t know about you, but every day I receive hundreds of emails. I just want to start by saying — this is not an “email is dead” post. In fact, email marketing is alive and well. As we saw in our State of Conversational Marketing, email isn’t just sticking around — it’s growing. It’s […]
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Editor’s Note: This article was first published in Inc. Magazine here. I talk a lot about role models and mentors. And one of the things I do when looking for a role model is to look for lessons, experts and authors who have stood the test of time. I’ve found that most of what you need to learn can be found […]
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Editor’s Note: Each month, we’ll feature a conversation just like this with a CDR to learn more about how they use Drift to book meetings. This is the fourth article in this series. Catch up on our interviews with Luminoso, Zappi, Bynder, and Zaius in case you missed them. Tenable is a Cyber Exposure company […]
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One of my favorite marketing quotes is from Peep Laja of CXL. He wrote, “Other people’s A/B tests are other people’s solutions to other people’s problems. Your website has specific problems, not generic problems.” This has always framed how I approach conversion rate optimization (CRO), especially landing page optimization. Other people’s landing pages are other […]
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