They will deny that they are the leaders, refuse to take any credit for anything and say “It’s the team!” or “It’s the people” or “You made that happen” which is part of why they are really great to work with. And they clean up pretty good. Download the leadership headshots below.
Co-founder and Chief Executive Officer
David Cancel is the co-founder and CEO of Drift. He is a serial entrepreneur, podcast host and angel investor/advisor best known for creating hypergrowth products and product teams at companies such as Drift, HubSpot, Performable, Ghostery and Compete.
David was named the top-ranked CEO by USA Today, has been featured in media outlets The New York Times, Forbes, Fortune, Wired and Fast Company, and is an entrepreneur in residence at Harvard Business School. David is also the author of the best-selling book, Conversational Marketing.
Co-founder and Chief Technology Officer
Elias Torres is the co-founder and CTO of Drift. Torres previously served as the VP of Engineering at HubSpot and helped grow their revenue to $100 million after the acquisition of his previous company Performable. Prior to Performable, Elias served as VP of Engineering at Lookery and spent the first 10 years of his career as an engineer at IBM.
In addition to starting, advising and helping early stage companies, Elias is passionate about building winning teams. He is also a community activist focused on supporting Latinx entrepreneurs across the US.
He has been featured in The Wall Street Journal, Forbes, Entrepreneur and TechCrunch.
Chief Revenue Officer
Todd Barnett is the Chief Revenue Officer of Drift. Todd has over 20 years of experience in solution selling and creating momentum driven sales models at companies like Confluent and Acquia. Before joining Drift, Todd served as the CRO of Confluent, where he built a first-class global enterprise sales team, helped grow the company to be among the top 1% of enterprise software startups, and brought in some of the largest companies in the world as customers. Prior to Confluent, Todd spent five years at Acquia, where he led the Enterprise, Vertical and Global Account New Business sales teams and was named the #1 Sales leader worldwide.
Chief Marketing Officer
Tricia Gellman is the CMO of Drift. Tricia has over 20 years of marketing experience and has a proven track record of building brands and leading change at companies like Apple, Adobe, Salesforce and Checkr. Before joining Drift, Gellman held the CMO role at Checkr, where she built out the marketing leadership team, created the operations foundation and rebranded the company -- repositioning it from a background check provider to a multi-product, People Trust Platform. Prior to Checkr, Tricia spent 9 years at Salesforce (NYSE: CRM), where she cut her teeth in product marketing, established the demand generation function – linking sales and marketing together at the company for the first time – and rose to the role of CMO of Salesforce Canada.
Chief Financial Officer
Jim is the CFO of Drift. Prior to Drift, he was the CFO of Actifio and also served as the CFO of LogMeIn from 2006 to 2015. During that time he played a pivotal role in taking LogMeIn public in July 2009, and scaling the company from 50 employees and $10M in revenue when he joined to over 1,000 employees and $250M in revenue prior to his leaving.
Prior to LogMeIn, Jim held roles including CFO of IMlogic and VP of Finance and International Chief Financial Officer of PTC, a publicly traded software development company. Jim also is very active in promoting business between Boston and Ireland and is currently the Chairman of the Boston College Irish Business Council (BCIRB).
Chief People Officer
Dena Upton is the Chief People Officer at Drift, where she leads the people operations team, responsible for the company's talent development, operations, recruitment and retention. Prior to Drift, Dena served as VP, People and Talent at LogMeIn.
Under Upton's leadership, her prior companies have been recognized for outstanding culture and talent management, including nine consecutive Best Places to Work accolades for LogMeIn from the BBJl. She strives to find new and innovative ways to approach business opportunities and tends to push the edge. She believes in enabling all people to reach their potential and wakes up every day thinking about what she can do to deliver on this intent.
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