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By 2020, conversational marketing will be a recognized channel of B2B and B2C customer engagement and revenue, displacing a combination of marketing, sales and service activities.
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Bots are what cutting edge teams are using to automate their marketing. LeadBot qualifies your site visitors, identifies which sales rep they should speak with and then books a meeting. No forms required.
While I’d love to have sales dev or inside sales reps “man” live chat, it’s not feasible for us. We’re a yearbook company, and more than half our traffic comes from current customers (yearbook advisors working on their books and parents and students who are looking to buy their books). While we’d love to talk with them all the time, too, Sales needs to focus on talking to prospects.