Drift For Account-Based Marketing

Launch targeted campaigns that win over your VIP accounts. With Drift’s intelligent insights and engagement tools, it's not just marketing, it’s personal.

What is account-based marketing?

Account-based marketing (ABM) is a form of marketing that uses highly targeted, personalized campaigns to win over particular accounts.

Why use Drift for ABM?

Drift identifies who is on your website, where they came from, and what pages they’re on, so you know you’re targeting the right accounts. From there, Drift personalizes your messages, notifies reps when a high-value target account is on your website, and uses custom routing to fast-track those target accounts to the right sales rep.

The Art of ABM

Learn how to build a modern, best-in-class ABM program for your VIPs.

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Prioritize Key Accounts

Account-based marketing only works if you fully understand the person on the other end. Engage target accounts in real-time personalized conversations with insights that reveal who is on your website, where they came from, and what pages they’re on.

AI-Powered Chatbots engage key accounts with human-like conversations, 24/7

Create Consistent Web Experiences

Drift’s flexible and customizable routing lets you configure who should receive certain conversations. Even on someone’s first visit to your site, you can share personalized messages with their company’s name, size, and other relevant information.

Live Chat connects you to website visitors with real-time conversations
Fastlane lets target accounts skip forms by referencing your tech stack data
Conversational Landing Pages take accounts from an ad directly to a conversation

Accelerate Your Sales Cycle

Your VIP buyers don’t want to fill out forms — and they shouldn’t have to. You already know they’re qualified. Accelerate the sales cycle by automatically routing in the account rep. And if they’re not available, have Drift’s chatbot book a meeting for later.

Real-Time Notifications alert you when a target account engages via chat or video
Meeting Scheduler enables target accounts to schedule sales meetings, 24/7

Drift's Customers See These Results

more conversations
more meetings per day
pipeline generated in 12 months

Frequently Asked Questions

Since ABM is a targeted approach, you’ll focus your resources on high-value accounts that are most likely to convert rather than a broad market. This will not only unify your efforts and boost marketing efficiency across teams, but it’ll also help you create personalized campaigns that lead to better engagement, higher conversion rates, and a smoother sales process.

Drift’s ABM capabilities allow both your sales and marketing teams to hone in on one goal: converting the same list of target accounts. Our platform supports your entire customer lifecycle, giving you a 360-degree view of your VIPs and the ability to create a cohesive account-based strategy across teams.

Drift offers three pricing plans (Premium, Advanced, and Enterprise) for our Conversation Cloud product. The three plans include varying levels of ABM capabilities to provide customers with customizable workflows based on their needs.

Our platform provides comprehensive analytics and reporting to help you measure the effectiveness of your ABM campaigns. These valuable insights allow you to further optimize your marketing and sales efforts to win over your target accounts.

Drift’s Professional Services team helps customers customize Drift to their business needs and ABM strategies. They’ll work with you to identify targeting criteria and personalization opportunities to make sure you get the most out of your ABM campaigns and your tech stack.

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38X increase in conversation to opportunity rate

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20% meetings booked before a chat has ended

Amplify Your ABM Efforts

There’s a good reason 5,000+ customers love Drift. Engage the right buyers at the right time, every time.