DEI IS ABOUT ALL OF US.

DEI is for everyone, which is why we work hard to build a diverse, equitable, and inclusive workforce that mirrors our diverse customer base. And that work is never done.

Drift diversity equity inclusion

WE BELIEVE TECH CAN DO BETTER.

Diversity and inclusion are at the heart of everything we do here at Drift because it’s in our DNA.

Our CEO and co-founder, David Cancel, and CTO and co-founder Elias Torres are part of the just 2% of VC-backed startups led by Latinx founders. What’s more, just 8% of Latinx-owned businesses operate in the technology sector, and David and Elias are on a mission to help change these statistics.

They’re helping to lead and build a strong, enduring company because they believe in the products we’ve created and the team we’ve assembled. But also — because growing up — neither of them knew that building a company like Drift was even feasible. They now want to serve as role models to show — everyone — what’s possible.

OUR DIVERSITY MISSION.

We value ALL voices at Drift. The power of different perspectives helps us to be innovative in the tech space. We work to empower our employees and give them autonomy and responsibility for decision-making in their daily work.

We believe in diversity of thought, and we encourage it without reservation.

We know that a better workplace culture starts with

empowering teams to make their own decisions and pave their own path to success.

We value your unique contributions, and we want you to feel comfortable being your true self, every day.

And ultimately, we will continue learning and improving our DEI practice so that we can build and maintain a long-term culture of openness, empowerment, and opportunity.

Drift diversity equity inclusion

HOW WE PROMOTE DEI EVERY DAY

There will always be more work to do, but we want to be transparent about what we’re striving to achieve, and how we’re doing it.

Drift diversity equity inclusion
Talent
We have annual goals for attracting, hiring, and retaining employees that represent our global customer base. We’ve created equitable support systems so that everyone we work with feels a sense of inclusion and belonging.
Drift diversity equity inclusion
Culture
We foster community so employees from all backgrounds feel like they belong and are valued, and we use data to address any gaps head-on and create improved experiences.
Drift diversity equity inclusion
Community
We’re invested in our customers, partners, and the communities where our offices are located.

Diversity At Drift By the Numbers

*Underrepresented racial/ethnic groups include Black or African American, Hispanic or Latino, Native Hawaiian and Pacific Islander, and Native American.

**Leadership at Drift is defined as VPs and C-level.

Updated end of December, 2021

%
Identify as women
%
Identify as an underrepresented racial and/or ethnic group*
%
Of engineers are women
%
Of engineers are from an underrepresented racial and/or ethnic group*
%
Of leadership** are women
%
Of people managers are women
%
Of people managers are from an underrepresented racial and/or ethnic group*
%
Of leadership are from an underrepresented racial and/or ethnic group*

EMPLOYEE RESOURCE GROUPS

Drift has eight Employee Resource Groups — bringing together members and allies across functions and the globe.

Our ERGs help build community, amplify the voices of their members, advise the business, and positively impact the community through partnerships and service projects.

BRING YOUR UNIQUE BACKGROUND AND PERSPECTIVE TO DRIFT.