Proofpoint realized that they needed a chat solution specifically designed for demand generation — something that could handle the complexities of their existing sales and marketing efforts and grow with them. That’s where Drift’s Revenue Acceleration Platform came in.
Engaging with prospects on site early in the buying process is critical for Proofpoint. “What’s exciting about Drift is the way it enables us to engage with prospects and get them off the fence before their interest fizzles out or they go to a competitor,” says Shilo Peay, Manager Sales Business Development.
Greater Flexibility through Powerful Integrations
Drift allows Proofpoint to tailor the solution to it’s specific business model, sales and marketing needs, and existing martech stack. “Drift’s technical integrations are leaps and bounds above other tools we’ve used. They do exactly what we need them to do,” says RZ. “And they can handle all the nuances of our business, which is especially important on the international side.”
Drift also helps Proofpoint create tighter alignment between marketing and sales teams. As Shilo explains, “With Drift, we’re able to piggyback our chat interactions onto the marketing efforts we’re running with other tools. It’s a very seamless process.”
Customization Across Global Teams within a Single Platform
Earlier chat products had allowed prospects to fall through the cracks. Without the ability to customize for different regions and time zones, messages go unanswered for an hour or even an entire business day. “Our business development team routinely came in to find twenty open chat conversations from the EMEA time zone,” explains Garrett Chew, Senior International Digital Marketing Manager. “It was a huge challenge to have to reassign these dropped balls to the proper region; and it was a poor user experience.” Now, with Drift enabled across most of their websites and segmented based on the user’s geographic location, Proofpoint is able to give buyers what they want in less than a minute instead of hours.