CREATING THE DRIFT WAY
Use these guidelines to spark consistent, visionary experiences across your work.
We believe in the power of storytelling.
We’re innovative and polished, but not rigid or stuffy. We push the envelope — just enough to make people a little uncomfortable. We question the status quo and empower customers to take center stage. We’re not afraid to start, shift, and own the conversation.
Authentic. Drift is a raw dose of authenticity in a dry, jargon-laden, impersonal world.
Innovative. Drift forges our own path and zigs where others zag.
Dynamic. Drift is always iterating, always creating, and never settling for anything less than. ⚡
Always use the Drift logo as intended in our guidelines. After all, it’s a symbol of our creative spark.
Leave plenty of space around it. And make it as big as you want, but no smaller than 40px. Questions? Email firstname.lastname@example.org.
We're big fans of our brand, and aren't shy about it.
Use our brand guide to learn more about Drift and see how you can help us maintain our brand identity across everything we do.
MAKING A SPLASH WITH COLOR
Expressive, innovative, and a little bit rebellious, our brand colors are a nod to Drift’s roots.
Spotlighting our fearless leaders
Snag high-resolution photos for articles and speaking opportunities.
HOW WE TALK AT DRIFT
The voice that defines our brand
Words fuel all of our conversations. That’s why, at Drift, we think a lot about the ones we use. Here’s how we define our writing style:
- Knowledgeable: We sound like we’ve done our research (because we have).
- Engaging: We work hard to draw readers from one line to the next.
- Empathetic: We genuinely care about readers and their goals.
- Inclusive: We use language that helps readers feel included and safe.
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