CREATING THE DRIFT WAY

Use these guidelines to spark consistent, visionary experiences across your work.

Drift brand assets

We believe in the power of storytelling.

We’re innovative and polished, but not rigid or stuffy. We push the envelope — just enough to make people a little uncomfortable. We question the status quo and empower customers to take center stage. We’re not afraid to start, shift, and own the conversation.

Brand Pillars

01

Authentic. Drift is a raw dose of authenticity in a dry, jargon-laden, impersonal world.

02

Innovative. Drift forges our own path and zigs where others zag.

03

Dynamic. Drift is always iterating, always creating, and never settling for anything less than. ⚡

Brand Logos

Always use the Drift logo as intended in our guidelines. After all, it’s a symbol of our creative spark.

Leave plenty of space around it. And make it as big as you want, but no smaller than 40px. Questions? Email brand@drift.com.

Download the Logo Pack
Drift brand assets

MAKING A SPLASH WITH COLOR

Expressive, innovative, and a little bit rebellious, our brand colors are a nod to Drift’s roots.

Spotlighting our fearless leaders

Snag high-resolution photos for articles and speaking opportunities.

Download Now
Drift brand assets

HOW WE TALK AT DRIFT

The voice that defines our brand

Words fuel all of our conversations. That’s why, at Drift, we think a lot about the ones we use. Here’s how we define our writing style:

  1. Knowledgeable: We sound like we’ve done our research (because we have).
  2. Engaging: We work hard to draw readers from one line to the next.
  3. Empathetic: We genuinely care about readers and their goals.
  4. Inclusive: We use language that helps readers feel included and safe.

Sign up for the Drift Newsletter

Stay up to date on our latest news, product updates, and content.