CREATING THE DRIFT WAY
Use these guidelines to spark consistent, visionary experiences across your work.
Authentic. Drift is a raw dose of authenticity in a dry, jargon-laden, impersonal world.
Innovative. Drift forges our own path and zigs where others zag.
Dynamic. Drift is always iterating, always creating, and never settling for anything less than. ⚡
Spotlighting our fearless leaders
Snag high-resolution photos for articles and speaking opportunities.
HOW WE TALK AT DRIFT
The voice that defines our brand
Words fuel all of our conversations. That’s why, at Drift, we think a lot about the ones we use. Here’s how we define our writing style:
- Knowledgeable: We sound like we’ve done our research (because we have).
- Engaging: We work hard to draw readers from one line to the next.
- Empathetic: We genuinely care about readers and their goals.
- Inclusive: We use language that helps readers feel included and safe.
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