CREATING THE DRIFT WAY
Use these guidelines to spark consistent, visionary experiences across your work.
Authentic. Drift is a raw dose of authenticity in a dry, jargon-laden, impersonal world.
Innovative. Drift forges our own path and zigs where others zag.
Dynamic. Drift is always iterating, always creating, and never settling for anything less than. ⚡
We're big fans of our brand, and aren't shy about it.
Use our brand guide to learn more about Drift and see how you can help us maintain our brand identity across everything we do.
Spotlighting our fearless leaders
Snag high-resolution photos for articles and speaking opportunities.
HOW WE TALK AT DRIFT
The voice that defines our brand
Words fuel all of our conversations. That’s why, at Drift, we think a lot about the ones we use. Here’s how we define our writing style:
- Knowledgeable: We sound like we’ve done our research (because we have).
- Engaging: We work hard to draw readers from one line to the next.
- Empathetic: We genuinely care about readers and their goals.
- Inclusive: We use language that helps readers feel included and safe.
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