How to Use Real-Time Conversations in the Battle Against Churn

How to use chatbots to combat churn

Editor’s Note: The following is a guest post from Drift Partner New Breed. Interested in contributing content to the Drift blog? Email Gail Axelrod at The value of chatbots cannot be overstated. By engaging with web visitors at the peak of their interest, chatbots take on much of the difficult work usually shouldered by sales and marketing […]
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Power Real-time Conversations at Every Stage with Drift & Adobe: Introducing the First-ever Conversational Account-Based Marketing Solution for B2B Marketers

Drift Marketo Conversational ABM

It’s no secret. Whoever makes it easier to buy wins. And buyers today have more information and options than ever before. Which means they also have all the power. So how do you win over customers in a saturated, attention-starved world? Personalize the buyer journey as much as possible. To do that, we’ve all come […]
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Replacing Marketing-Qualified Leads (MQLs) with Conversation-Qualified Leads (CQLs)

Drift_Conversational Marketing Book

Editor’s Note: The following is an excerpt from Chapter 4: Replacing Lead Capture Forms with Conversations from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational […]
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