On August 4th, Drift announced not only the release of Drift Prospector for sales but an entirely new category: Revenue Acceleration. And we did it in the middle of a pandemic 👇 It’s always nerve-wracking launching a new category. That said, if there was a best time to create a category, that time is now. … Continued
No seller likes the idea of a good deal slipping away. Maybe that’s why so many sellers fall into the trap of thinking they can help every account that graces their computer screen. But this obsession only compounds the already-growing difficulties of being a great SDR. Even if SDRs have enough self-control to only spend … Continued
Account-based marketing (ABM) has come a long way. Today’s top ABM practitioners are now technically-empowered and revenue-focused – and continuously outperforming the competition. So what’s their secret? 👀 We teamed up with the ABM experts at Demandbase for their 2020 ABM Market Research Study to find out. The study not only revealed the state of … Continued
You probably remember the day the world went digital. For me, that was March 13, 2020. Drift closed our offices and I was supposed to be heading out to a fun-filled vacation in West Palm Beach, Florida. Every single person I talked to knows the exact date it happened for them. For me and my … Continued
Hey, I’m Bernard, Director of Engineering at Drift. I joined the company a year ago after meeting with Drift’s CTO, Elias Torres. When we met, Elias spoke about Drift’s mission to change the face of corporate America, and, more specifically, tech. Throughout my years in software development, most companies I’ve worked for have aimed to … Continued
Who gets credit for the sale? Marketers know all too well the pain of defining what makes a lead qualified and how to attribute credit for that qualified lead. And at Drift we’re no different. So, we decided to build a solution that would help resolve the issues of attribution and while also allowing you … Continued
Business is all about revenue. But the truth is, so many businesses are struggling to hit their targets right now. We’ve all been forced to change the way we engage with our buyers. And no one feels this drive to change more than a CRO who just missed their number for the second quarter in … Continued
When a concept is relatively new, it’s tempting to try to equate it with something familiar. That instinct, I think, is at the heart of why we’ve seen so many articles ruminating over whether revenue operations (or RevOps) is really just a fancy name for something that already exists. As the first company to help … Continued
Startup companies have a lot of challenges. Getting new leads and closing the first couple of deals? Well, they’re at the top of the list. But more on that in a second. Let me introduce myself first – I’m Steve 👋 As the Head of Sales at LabVoice, I’ve been trying to find new ways … Continued
Back in 2019, when you could meet people face-to-face, grab coffee with someone, and even shake their hands, 73% of marketers said that they relied on in-person events to generate pipeline and revenue. With the current state of affairs, nearly every B2B company has had to shift their go-to-market model to prioritize digital. In fact, … Continued
If you’re anything like us (and hundreds of millions of other people), you’re on Zoom all day long. And while you may think you and your sales team are using Zoom to its maximum potential – to meet with prospects and customers – I can tell you right now, you’re not. You’re leaving money on … Continued
A couple of years ago, I was getting ready to speak at a local entrepreneurship event produced by Amplify Latinx, and from the moment I entered the green room I could tell from the chatter of voices I was among “my people.” Those days of crowded technology conferences almost seem like a bygone era amid … Continued