When you hear the words “conversational marketing,” you’re probably thinking of chatbots or live chat. This is, after all, a post on the Drift blog. We talk about those things all the time. But the power of conversational marketing isn’t limited to one channel. You should use conversational marketing to increase your conversion rates across […]
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Visitor retention is a bit of a rising topic, and for good reason. But why? In this article, we’ll cover all of that. Plus, we’ll go over 7 really simple rules for better visitor retention. Sound good? Awesome. What Is Visitor Retention Exactly? Simply put, it’s about retaining visitors, both in terms of returning visitors, […]
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I’m hyped. We’ve been building something very special for a few months now, and I’m so excited to share it all with you, starting today. The first-ever Conversational Marketing Certification is now available! If you’re too excited to keep reading and want to take the Certification right away, head over to Drift Insider and get […]
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About six months ago I got my hands on a brand new product that no other salesperson had access to before. And it changed everything. Drift Video has helped me start conversations and sparked a kind of creativity that is compelling impressing C-level sales and marketing leaders from enterprise organizations to take a meeting with […]
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Everyone knows that sales and marketing are responsible for driving revenue. But despite this shared goal, these two departments are rarely aligned around much else. And that’s a shame too, shows a recent report from LeadMD. Because businesses with strong sales and marketing alignment are 67% more effective at closing deals, 58% more effective at […]
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The Problem: B2B marketing organizations are throwing money away on PPC and advertising strategies that don’t convert Tired inbound advertising methods are creating friction for prospects The Solution: Remove the number of touchpoints between first contact and meaningful conversation Embrace conversational marketing to reduce abandonment, improve lead quality, and reduce time to close The State […]
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You don’t often come across a technology company that uses words like “delightful” and “thoughtful,” but that’s exactly the kind of language you’ll see on the Flywheel homepage. Our brand personality and voice are very important to us from a messaging standpoint. We truly believe it embodies the company we’ve built and how we want […]
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Businesses can no longer rely on product and price to stand apart – buyers are looking for experiences worth remembering. In a recent customer engagement survey published by Salesforce, more than 8,000 consumer and business buyers revealed the following: Customers’ happiness depends as much on the quality of a company’s engagement as the quality of […]
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Here’s a crazy stat you might not have heard before: Today’s office employee sends between 10,000 and 20,000 emails per year. For a 100 person company that’s 1 to 2 million emails per year. Think about how much money you’d spend on AdWords to get that number of impressions – at least tens of thousands of […]
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Content marketing has never been more “in” than it is right now. Everyone is doing it, and for obvious reasons: it produces results. The only issue is: millions upon millions of other people are fighting for the same traffic as you. Everyday people are writing more and more blog content hoping to move up the […]
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1.32 billion. That’s how many conversations customers have had on the Drift platform this year alone. Now think about this. If we were able to read and analyze every single one of those conversations FOR you what could that do for your business? Like why your buyers are really coming to your website (instead of […]
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You know HYPERGROWTH. We’ve brought it to Boston, San Francisco, and London. We’ve met thousands of people in the process and learned from countless authors, entrepreneurs, and trend-makers. So this year, we’ve stacked the deck with some pretty inspiring speakers 😉 But the one thing we’ve heard over and over is that Drift customers, the […]
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