How to Write Sales and Marketing Emails That Get Replies and Start Conversations

2.5 million emails are sent every second. If you’re a CEO, director, vice president, or some other title-holding business leader, it’s safe to say that at one point or another, it’s felt like all those emails were flowing straight to your inbox. You know what I’m talking about — formulaic prospecting emails, big hype marketing […]
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Website Personalization for the Future of B2B Buying: How to Make the Most of Your Traffic With Conversations

People want to be recognized. If I’ve visited a website before, I want to be greeted like a friend, not a stranger. And if I’ve given a business my information in the past, I want them to recognize my preferences every time I visit their site going forward. Why? Well, it not only feels good […]
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Inside the Drift Playbook for Increasing Website Conversions: 6 Plays You Should Be Running Right Now

Here’s an eye-opening stat: Only 22% of B2B businesses are satisfied with their website conversion rates. Why? Because the path that most people follow on a company’s website tends to look something like this.👇 Customer gets to your website, scrolls through your homepage, checks out your products, looks at your pricing page, and then before […]
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