It’s no secret that today’s consumers are squarely in the driver’s seat when it comes to how they do their buying. Whether they are shopping for home goods, technology, or a new toothbrush, today’s consumers have come to expect an experience that delivers instant gratification, personalized service, and frictionless ease. This goes doubly for brands … Continued
Let’s face it. Buyers no longer rely on salespeople to get information about a product or service. They don’t care about their lead score or what your sales team’s process looks like. And they don’t want another generic sales pitch. Because they have all the power. And can go online or talk to their peers … Continued
We’ve been talking about digital transformation as an industry for more than 10 years, and it’s given us the technology to be much more efficient with our time and budget to grow. And we’ve also learned that the best-performing campaigns come from data. So to make good marketing decisions, you first need to ensure you … Continued
I’ve said it before and I’ll say it again: “I’ve never met a person who’s gone broke buying books before.” I love reading, because I love learning. So much so it’s baked into Drift’s leadership principles: Be a curious learning machine. Last month, I offered a list of the five business books I was excited … Continued
15Five had what many would consider a “good” problem: High traffic and high interest. “What’s the problem?” you ask. For Marketing Ops and Strategy Manager, Joe LaGrutta, and the 15Five sales team, it was everything that came next. Despite the interest 15Five was generating in their content and brand, this traffic simply wasn’t converting into … Continued
Salespeople are some of the hardest workers I’ve come across. I know that might seem strange coming from a marketer, but it’s true. At every company I’ve worked for, I’m constantly impressed by the work ethic of our sales teams. But there’s one role in particular that deserves some real praise: sales development reps (SDRs). … Continued
It’s hard to believe that only two months ago we launched the Conversational Marketing Certification. Let’s just say a ton of people now have bragging rights that they’re Conversational Marketing Certified. Here are some of my favorites 👇 The #conversationalmarketing certification from @Drift was awesome – and now they're launching their conversational sales certification. I'd … Continued
Each year, marketers crown a new channel the “king” of marketing 👑 First it was email, then personalization, then content. Drumroll, please… according to the fifth edition of Salesforce’s State of Marketing Report, it’s customer experience. Is a relentless focus on customer experience new? Not particularly. People have been talking about it as early as … Continued
Today’s sales development reps (SDRs) are the unsung heroes of the B2B sales world. I should know, I work with them every day. Hey, I’m Scott 👋 I’m the SDR manager here at Drift. After selling at Drift for a little over a year, I was lucky enough to inherit a team of four SDRs … Continued
“Again and again, we see promising, disruptive companies rocketing to success, but powered by a workplace culture that drives people into the ground.” – Arianna Huffington, Founder & CEO, Thrive Global 👆That’s what Arianna Huffington wrote in response to a recent exposé from The Verge on the work culture fueling startup darling Away. In the … Continued
Editor’s Note: This article was first published by Inc. here. I was talking to someone the other day, and he asked me what I thought about the idea of “hiring for cultural fit.” The problem with hiring for cultural fit is that people tend to only hire people who look and sound like them. But the culture … Continued
For salespeople, social selling is often the key to success. And the more channels you’re on the better. But there’s one that stands up the rest – LinkedIn. Sure, there’s email. But that’s noisy. More often than not, you’re one of a hundred pitches your buyer got that day and emails are more likely to … Continued