Last week I got to see a presentation from Ryan Deiss, Founder and CEO of DigitalMarketer.com, at HYPERGROWTH Boston. His presentation, 3 Unpopular Marketing Trends, was refreshingly honest, bold, and down to earth. The Texas native talked about how social media is a waste of time, what it means to blog to an audience of […]
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You’ve heard it all before. Today’s buyer is skeptical. They don’t want to fill out a form or hand over their email address in exchange for something like a white paper or eBook. What’s a marketer to do? Let me back up for a second. I’m Erin and I’m the Digital Marketing Director of Evoque […]
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I don’t record LinkedIn videos, host webinars, or send out emails, but you can find traces of me scattered throughout all those things and on our website, social promos, event signage, ad campaigns, etc. Normally I don’t write blogs either, but there’s a first time for everything. My name’s Michelle, and I’m the marketing designer […]
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The first time I saw the incredible impact of live website chat, I was reviewing a marketing performance report with the CMO of a scrappy little start-up, one of my most innovative clients. We sat looking at the performance of their channels and saw the typical stuff. Webinars were generating a lot of leads, converting […]
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Editor’s Note: This article was first published in Inc. Magazine here. I recently had lunch with a fellow CEO. He told me that some of his weaknesses are also things he thinks I’m especially good at. And that’s getting out there, being a public speaker, and serving as the face of my company. But in reality, this doesn’t come to me naturally. […]
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Why can’t sales and marketing just get along? As the two teams most responsible for revenue, sales and marketing are the backbone of any for-profit organization. With that great responsibility, often comes great stress. And that stress can often lead to unproductive bickering between marketing and sales. Seeing thousands of companies, across various demographics (industry, […]
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HYPERGROWTH Boston 2019 is officially in the books. Our speakers – from Sara Blakely, to Danny Meyer, to Jen Rubio, and more – dropped a ton of knowledge on stage. But don’t worry, we’re not keeping it all to ourselves. We’ll be posting the keynotes over the next few weeks. First up? We’ve got the […]
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What. A. Day. It started with some beatboxing. And ended with a light show/dance performance unlike anything I’ve ever seen. And what happened in between all that? Well there were plenty of learnings from entrepreneurs, marketers, and industry leaders at the top of their game. Not to mention, we might’ve set a record for most […]
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Here’s the thing. Despite the rise of sales and marketing software – and over 7,000 products to help – B2B buying is still difficult, takes too long, and can be really frustrating. And if you’re in sales and marketing today, it’s not that you’re trying to create a bad buying experience. Nope. What I’m saying […]
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It’s a big day at Drift. We launched Drift Automation, shared a story from a customer who has already grown their pipeline by 50% using Qualification Bot (the first solution powered by Drift Automation), and announced the acquisition of Giant Otter – a small MIT spin-off that built chatbot technology that could hold coherent, extended […]
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Let me tell you a story about Bottie Botterson (yup, that’s her real name), our AI-enabled qualification bot – how she came to be, what she’s accomplished so far, what the future looks like for conversational marketing and AI chatbots. Spoiler alert: Bottie increased sales pipeline by 50%. Even more impressive, Bottie helped us achieve […]
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We’ve got just under a week left until HYPERGROWTH Boston. And as you count down the days until the event of the year, here’s a pro-tip from me to you. HYPERGROWTH is about learning and making connections. It’s a gathering of some pretty amazing people that you should get to know. I skimmed the guest […]
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