On today’s episode of Build, Maggie sits down with Drift’s VP of Product, Craig Daniel, to discuss how to ship product – what it takes to hit your dates (and the importance of committing to them publicly), using tracer bullets to de-risk features, “good / better / best” tiering to scope features and the importance […]
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After all of the years I’ve spent working at tech companies, and all of the hours I’ve spent interviewing and talking to industry experts, and all of the books I’ve read, there’s only one thing I know absolutely for sure about marketing: It’s always changing. Some 2,500 years after the Greek philosopher Heraclitus first observed […]
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It’s year three of HYPERGROWTH and we’re bringing it to not one, not two, but THREE cities! You can purchase early bird (hint: discounted) tickets for HYPERGROWTH in London now with tickets for Boston and San Francisco coming soon here. If you haven’t attended HYPERGROWTH in the past, get ready for an event unlike any other. […]
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Meet Eve. She’s a Drift power user and a consistent leader on our sales team. In fact, she’s the number one Drift user across our entire company. No easy feat in an organization full of avid believers in conversational marketing. Eve is so skilled at conversational marketing that people on our own sales team ask […]
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Mindset is everything – and on this episode of Seeking Wisdom, DC and DG talk about the power of changing your mindset to help change your life. Whether you’re starting a new job, a new project, a new business, or training for a marathon, this episode will help you unlock the power of a […]
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In the beginning, sales organizations were built on field hours and face-to-face handshake deals. With the advent of SaaS, things shifted to focus on inside sales, and in the process the volume of conversations increased exponentially. To manage the increase in volume, sales teams started to rely on phone calls and email as their primary […]
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A few weeks ago I launched my first ever direct mail campaign. Armed with nothing but sheer determination and a dream, we ventured into the uncharted waters of direct mail, hoping to make one last run at some of our most coveted accounts before year’s end. This is our story. It all started with an […]
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On September 20th, 2018, Eventbrite went public, selling 10 million shares and raising $230 million in its initial public offering (IPO). The company’s valuation soared to nearly $2 billion. For Eventbrite co-founders Julia and Kevin Hartz, it must have been the happiest day of their lives. I mean, apart from their wedding day… and when […]
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What’s most important when running any growth experiment? Establishing a control group! Sounds simple, but if you’ve ever conducted any kind of experiment, you know it’s easy to mess up. After all, without a control, you have no way of knowing if your experiment actually made an impact. In this episode, host Matt Bilotti runs […]
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Prospecting has undergone a massive shift over the last decade. At first, sellers had all the power – buyers would have to engage with us on OUR terms in order to address their pain points. That meant answering sales calls, replying back to prospecting emails, and filling out endless forms just to get their own questions […]
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On this episode of Seeking Wisdom, DC and DG sit down with Sarah Nahm, CEO of Lever. Sarah grew up in Alabama, studied design at Stanford, worked at Google and wrote speeches for Marissa Mayer. Now at Lever, she helps organizations with the ‘art and science’ of hiring the right people. Today, why Sarah […]
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Editor’s Note: The following is based on Jocko Willink’s HYPERGROWTH 2018 presentation. Ready for HYPERGROWTH 2019? You can pre-order tickets here. In his HYPERGROWTH 2018 presentation, former Navy SEAL and best-selling author Jocko Willink talked about the leadership lessons he learned during his 20-year career in the military. From leading his fellow SEALs in battle as the commander […]
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