Editor’s Note: This article was published in July 2017 and has been updated to reflect new information. It’s the ultimate example of technology disrupting a marketplace… Or is it really the story of a leadership shakeup that toppled an empire? Or is it a story about the extreme hatred people have for late fees? The … Continued
With B2B events canceled (or moved online), it’s time to think outside the box. Cold emails can be a great way to reach leads and make connections – if you do it right. I know a personalized email isn’t the same thing as a handshake on the tradeshow floor, but adding a little empathy into … Continued
Digital over everything. This isn’t new. The industrial age has been on its way out since the ‘80s. What is new is the overnight transformation to all digital all the time, thanks to COVID-19. We also know that 70% of buying decisions are made before anyone engages with your company. So how can you build … Continued
Editor’s Note: This article was first published by Inc. here. While people all over the world scramble to cope with the impact of Covid-19, business leaders have been making tough decisions. As someone leading a startup, one thing is clear to me: Our priorities need to shift, and in ways that build resiliency among our teams … Continued
In the few months since we implemented Drift and began tailoring our playbooks to AccessPay-specific scenarios, our chatbot has quickly become our most valuable lead generation channel. It now drives half of our inbound opportunities. Even more impressive, it delivers that kind of performance while simultaneously delivering a superior customer experience that makes it quick … Continued
Before we start, you should know – a content marketer wrote that title 🙋♀️ Hear me out though, because the data is on my side. Earlier this year, we conducted a study of 130+ marketing leaders to understand the technology, trends, and talent defining marketing today. As part of that survey, we asked which marketing … Continued
Hey there 👋 I’m Tim Ozmina, and I run Drift on Drift. That means I’m the one in charge of creating and managing hundreds of chatbots across the Drift website – all of them with different goals and objectives. I spend my days perfecting hooks, adding playbook branches, and troubleshooting performance. But, sometimes, it can … Continued
Hey everyone 👋 I’m excited to introduce you to another member of the Drift team. I know you’ve already met Fernanda Lavalle, Shannon Donovan, Mary Mitchell, Catherine LaMacchia, Nadine Shaalan, and Kahlil Trocmé. In this edition of Inside Drift, I’m taking you to beautiful Tampa, FL to meet Britnee Laughlin. Britnee is the Lead Recruiter … Continued
Schedules are tough right now. Your customers or prospects have questions, and when another long email won’t quite cut it, I’ve got a solution for you 👀 If you’ve read any of my blog posts in the past year, then you know that my #1 go-to trick is to record async videos. I truly believe … Continued
Special thanks to Kyle Thelemann for compiling the data cited throughout this post. Since the COVID-19 outbreak began, the world slowly, then quickly, and then pretty much all at once, moved online. Now, for virtually every business, your website is your storefront. And there’s no escaping just how important digital has become, nearly overnight. With … Continued
At Drift, we invented conversational marketing. And over the years, we’ve carefully studied what a best-in-breed conversation looks like. In fact, our professional services team designs conversations for hundreds of customers every single day. And now they’re sharing some of their best tips for building conversations that convert with you here. 1. Know Who You’re … Continued
Webinars are BOOMING right now. And it’s not hard to see why. In-person events are cancelled for the foreseeable future and most of us are stuck at home. Just take a look at the Google Trends data for the search term ‘webinars’ 👇 Marketers are turning to webinars and virtual events to close lead gen … Continued