Editor’s Note: Each month, we’ll feature a conversation just like this with a CDR to learn more about how they use Drift to book meetings. This is the fifth article in this series. Catch up on our interviews with Luminoso, Zappi, Bynder, Zaius, Tenable, 15Five, and Namely in case you missed them. Revolutionizing business through … Continued
Like countless other events this year, SiriusDecisions has moved its flagship event, Summit, online. But that hasn’t stopped them from putting together an all-star line up of inspirational content from thought leaders like Brené Brown to more tactical talks on topics marketers care most about right now like account-based marketing, artificial intelligence, sales & marketing … Continued
Account-based marketing is one of the hottest topics in B2B marketing. We take a look at how ABM differs from traditional marketing.
What does “good” look like? Most of us sellers know what a good email looks like. We know what a good cold call sounds like. And we’ve even read a few good LinkedIn requests too. But what does good look like when it’s in the form of a personalized video? Yes, video. Your new favorite … Continued
If I asked you who your target market was, what would you say? I don’t mean your total addressable market (TAM), but instead, the types of people that make up the audience you want to sell to. Usually marketers get so wrapped up in the channel or the offer that they completely forget about who … Continued
At the beginning of the year, Drift launched a survey to assess the state of marketing talent, technology and trends. 130+ marketing leaders answered. And this month we launched the full report. I won’t lie, before launch, we had some concerns. Would these insights still be relevant to the issues facing marketers today in a … Continued
Couldn’t make it to RevGrowth, our two-day virtual learning event? No worries. I’ve rounded up a few of the most important lessons for CMOs (and any marketer, really) right now. OR if you were there, you, like me were likely inundated with information. So I’m curating the best of the best advice in this handy … Continued
As a sales leader, my number one job right now is making sure my team is healthy and happy. Once that’s in order, we can worry about meeting our goals. But our people come first. Because without happy people, hitting goals is all but impossible. That’s always been true, but now it’s more important than … Continued
If you had told me back in January 2020 that HYPERGROWTH was going to be postponed, and that I – along with the rest of the world – would be working out of our homes for months on end, I would have: Belly-laughed. 👇 To be completely honest with you, those things did happen (especially … Continued
We’re navigating through very uncertain times amid the COVID-19 pandemic. It’s difficult to ignore what’s happening around us: a rising death toll, reports of overpacked hospitals that are short on supplies, mass layoffs, social distancing from friends and family, a dramatically different work environment…and the list just goes on. Psychology and neuroscience tell us this … Continued
Over the last few weeks, we’ve had conversations with as many of you as we can over the phone, email, chat, text message, Slack, Drift Video, Zoom, LinkedIn, Twitter – pretty much anywhere you’ve wanted to connect, we’ve tried to make it happen. Because we know the COVID-19 pandemic has created unprecedented challenges for businesses. … Continued
Have you ever felt trapped by your own data? I have 🙋 Not because I don’t have enough of it, but because there’s so much data spread across so many teams and technologies that it feels impossible to understand what it’s saying and know what actions to take. As marketers, we’ve become consumed with expanding … Continued