If there’s one thing that could possibly get me more excited than the launch of our recent Conversational Marketing and Sales Certifications, it’s this. Last week we launched the Drift Community 🎉 👀 I won’t be offended if you stop reading this blog and head over to the Community right now to get in on … Continued
Hundreds of organizations (Drift included) have recently made the difficult decision to cancel and/or postpone large group gatherings, events and conferences in light of the COVID-19 outbreak. The risks to one’s health cannot be understated. But the risks to one’s business cannot be ignored. And it doesn’t matter what industry you’re in – we’re all … Continued
Since day one at Drift we committed to being a different kind of company. One that puts our customers first – and one whose CEO has declared “a company is 99% people, 1% everything else.” It’s cliche, but a company is nothing without its employees. We feel fortunate that all of our employees are healthy, … Continued
Two decades ago, webinars were the shiny, new lead gen tools for marketing and sales teams around the globe. Since then, not only has the webinar market become saturated, a ton of other techniques have sprung up to help lure prospects into our funnels. So, what happened to webinars? The short answer is nothing. They’re … Continued
You’ve probably invested thousands of dollars into making sure your website user experience is just right. And you’ve added a chatbot on top of all that so you can automatically qualify your leads. So why are so many people leaving your chat before they even begin? Here’s the thing: your chatbot counts as UX, too. … Continued
Editor’s Note: This was originally posted on March 10th at 8:00 AM ET. This page will be updated with new information periodically. Last year, we had the huge honor of bringing HYPERGROWTH, Drift’s flagship event, to London. As our company and team continue to expand overseas, engaging with marketers and salespeople throughout Europe remains a … Continued
We’ve all heard it time and time again, “LinkedIn is just the same as your resume.” Well, no – especially not for sales professionals. Your sales resume should be chock full of individual metrics that helped you move the company’s needle. If you plan to start using your LinkedIn profile for sales, it should be … Continued
Editor’s Note: This article was first published by Inc. here. My company, Drift, is the fifth one I’ve founded. Which means I’ve dealt with success, failure, new products, new people, acquisitions, scaling and more. I’ve seen it all. And almost a year ago, I pinned the following Tweet to my feed: The hardest thing for an entrepreneur … Continued
As any marketer knows, getting internal sales teams to buy into a new process or technology can be really tricky. Most people don’t like change, and salespeople are no exception. But, the whole world is changing, and we all need to master new tools if we’re going to keep up and stay competitive. As a … Continued
As marketers, it’s easy for us to see the value in what we do. But what about for the sales team? What about for the CEO and Board? How often have you run into the challenge of having to justify marketing’s direction? How often have you been in the hot seat? For marketing to be … Continued
If you’re an SDR, you’ve got one of the most important jobs at a company today. 👉 Qualifying leads for your sales team. Because making sure prospects are a good fit could mean the difference between a short sales cycle…and a deal that never closes. But qualifying a lead can take time. We all know … Continued
More and more marketers are looking to account-based marketing to boost revenue. But, in reality, it won’t work for every company. For instance, if you’re a small business with limited time and marketing resources (read: people and cash), it may not be feasible to target specific accounts. But for those businesses with the manpower and … Continued