Why We Respond to 100% of Our Chat Messages

VEED-chat-messages

At VEED we make sure to respond to 100% of the live chat messages we get in Drift. Every single one! Even when brushing teeth, or to the good old “sdfghjkl;” message – and even an odd “F*** this” too (they’re normally really nice people actually, once you get to know them). Ever since we […]
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This Is the No. 1 Reason You’re Not Closing More Sales

how-to-close-more-sales-conversational-marketing

Editor’s Note: This article was first published in Inc. Magazine here. I’ve said it before and I’ll say it again: The balance of power has shifted. Today, customers have all the control. But unfortunately, a lot of executives still haven’t gotten the memo. While they’re busy worrying about raising capital and pleasing shareholders, their customers — the real lifeblood of their […]
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5 Ways to Market to Today’s B2B Buyer

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Power has shifted to the buyer. B2B buyers are more knowledgeable, self-directed, and have more access to information than ever before. This has changed the seller-buyer dynamic. Eighty percent of a consumer’s decision to buy your product is often already made before you know that they exist. Before a prospect is known to your company, […]
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The 3 Key Attributes of a Scalable Marketing System

scale-your-marketing-system

Sometimes, the thing behind great success is not what you expect. Take a big Hollywood blockbuster – when the accolades come out, it’s usually all about the movie stars and the director. But, when you think about it, so many other people and systems had to come together to bring the film to life. There […]
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How to Start Marketing Your Hypergrowth Startup

marketing-tips-for-startups

Editor’s note: This article was first published in VentureBeat here.  Three years ago, Drift’s founders took a chance on me as the company’s first full-time marketing hire. Since then our marketing team has grown to 20+, and people from other startups sometimes come to me for advice on how to handle marketing in a young […]
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Here’s How a Fortune 500 Company Switched Over from Intercom and Booked 15x More Meetings with Drift

Fortune-500-15x-Meetings-Going-from-Intercom-to-Drift

Some chatbots just aren’t like the rest. Meet Demand Inc. We’re a Drift partner that specializes in sales development (e.g. we book meetings for 63+ amazing companies) and drove $313 million in pipeline last year. Our clients range from bootstrapped startups to pre-unicorn Silicon Valley darlings. We also support dozens of Fortune 500 backed corporate […]
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7 Ways to Use Drift Like a Pro

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Hi I’m Kristen, and I’m a Customer Advocate, aka CA, here at Drift ⚡ I’m on the front lines providing support to Drift customers all day, every day – answering questions, finding solutions, and communicating through both email and Drift chat. I can honestly say every day is different and gives me the chance to […]
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