Here’s How Drift Customers Booked Over A Half Million Meetings (And Three Plays You Can Swipe To Book More Meetings Before 2019 Is Over)

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Try this. Go into your inbox and look at the most recent cold email you got from a salesperson. What’s the CTA? Probably something like: “Can we book 15 minutes to chat?” And regardless of how you feel about that approach, you get why they’re asking for a meeting. Because meetings are how we get […]
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Drift Automation Featured In The Wall Street Journal

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There are more than 7,000 marketing and sales tools out there supposedly built to make your job easier. But when it comes to picking which platforms to use and getting all those systems talking to each other, things don’t feel easy at all. Instead, all of this clutter has made it really hard to optimize […]
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17 Companies To Watch On The Inc. 5000 List

Inc. published its list with the 5,000 fastest-growing privately held companies in the U.S. It’s a long list. But where the casual reader might see a seemingly endless row of names and numbers, I saw data. And lots of it. I’m a demand gen marketer, so it goes without saying that data is a big […]
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4 Steps to Getting Sales Enablement Right

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We’ve all worked at a company that has made the mistake of buying a piece of technology without having an effective way to deploy it. The typical result – half-hearted adoption followed by technology abandonment. And you know what? A similar thing happens with sales enablement. A company decides they need to hire a sales […]
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Automation Horror Stories (And How To Avoid Them)

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As a consultancy that operates SaaS companies, we have seen a lot of ups and downs in the world of automation. Especially as more and more organizations are diving into conversational marketing, and personalization has become mandatory at every level of communication, it’s helpful to have a firm grasp on what works, what doesn’t, and […]
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How to Modernize Your B2B Customer Experience to Boost Sales

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David Cancel, CEO & Founder of Drift, asked a poignant question in a recent Inc. article: B2B customer expectations are changing—so why hasn’t your sales process? The point that David drives here is one that many customer experience (CX) influencers have recently raised: B2B companies that continue to rely on draconian methods of interacting, selling […]
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