The CMO’s Guide To Customer-Driven Digital Transformation

Marketing has long evolved from a single-channel focus. Today, companies use a multi-channel marketing approach to reach customers on their terms. All of those channels, particularly websites, have created additional touchpoints throughout the customer journey. Unfortunately, these touchpoints have also introduced more complications than conveniences for marketers and customers alike. As it stands, the marketing […]
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Here Are Some Resources To Help You Get Ready For The CCPA

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The California Consumer Privacy Act (the “CCPA”) goes into effect on January 1, 2020. Meaning, your organization will need to have a compliance plan and start complying with the CCPA (if the CCPA applies to you and your business). While it’s similar to the European Union’s General Data Protection Regulation (the “GDPR”), the CCPA is […]
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8 Tips To Hit Your Holiday Sales Quota This Year

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‘Tis the season for SDRs to evaluate Q3 performance and plan for holiday season success in order to crush competitors and quotas before the New Year. Most businesses find Q4 produces more revenue than any other quarter. So, from a seller’s perspective, this jolly time is a huge opportunity for growth. On the other hand, […]
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Meet Drift’s Top 50 Conversational Marketers Of 2019

Our final HYPERGROWTH event of 2019 had extra special meaning for me. As someone who is 100% responsible for the success and experience of Drift’s customers, I was thrilled to close out the day celebrating the 6 Drift customers who influenced and inspired us the most in 2019. We also highlighted an additional 44 stand […]
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