Google’s Cathy Pearl on Why Conversation Design is the Next Frontier

Build with Maggie Crowley

On this episode of Build, host Maggie Crowley dives deep into conversation design with Google’s Head of Conversation Design Outreach, Cathy Pearl. So what is conversation design exactly? Think teaching computers to communicate like humans (not robots) across voice interfaces and via typing, swiping and tapping. Cathy shares why now is the time to invest […]
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Exclusive: Here’s the First Chapter of Conversational Marketing for Free

conversational marketing book

Editor’s Note: The following is an excerpt from Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a practice. And shares insider strategies for […]
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Did We Forget How Sales Actually Works? Trish Bertuzzi on Why It’s Harder Than Ever to Engage, But Easier Than Ever to Sell.

Trish Bertuzzi Seeking Wisdom Drift

As President & Chief Strategist of The Bridge Group – and the self-proclaimed “Queen of Sales Development” – Trish Bertuzzi has made a name for herself by advising companies that want higher performing sales development and inside sales teams. According to Trish, the team with the hardest job in the entire sales process is the […]
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4 Reasons Why Conversation Development Reps are Your Team’s New Secret Weapon

Drift Conversation Development Reps

Editor’s Note: The following is a guest post from Drift Partner CloudTask. Interested in contributing content to the Drift blog? Email Gail Axelrod at What’s a time-tested formula for effective sales and marketing that too many B2B leaders still ignore? It’s a strategy that’s been used in commerce for thousands of years – engaging […]
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Molly Graham Helped Facebook & Google Scale – Now She Can Help You: Why Working at a Hypergrowth Company is the Best Kind of Career Opportunity

Molly Graham scaling hypergrowth teams

To say that Molly Graham has experience scaling hypergrowth companies would be an understatement. Her decade-long career spans stints at Google, Facebook, Quip and, most recently, the Chan Zuckerberg initiative. At each of these organizations, Graham was exposed to unprecedented growth. First in Google’s comms department where she saw the team grow from 25 to […]
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