Meet Drift’s Top 50 Conversational Marketers Of 2019

Our final HYPERGROWTH event of 2019 had extra special meaning for me. As someone who is 100% responsible for the success and experience of Drift’s customers, I was thrilled to close out the day celebrating the 6 Drift customers who influenced and inspired us the most in 2019. We also highlighted an additional 44 stand […]
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7 Simple Rules For Better Visitor Retention


Visitor retention is a bit of a rising topic, and for good reason. But why? In this article, we’ll cover all of that. Plus, we’ll go over 7 really simple rules for better visitor retention. Sound good? Awesome. What Is Visitor Retention Exactly?  Simply put, it’s about retaining visitors, both in terms of returning visitors, […]
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Aligning Sales & Marketing Around The Buyer Should Be Your Primary Focus for 2020. Here’s Why & How To Do It With Conversational Marketing.


Everyone knows that sales and marketing are responsible for driving revenue. But despite this shared goal, these two departments are rarely aligned around much else. And that’s a shame too, shows a recent report from LeadMD. Because businesses with strong sales and marketing alignment are 67% more effective at closing deals, 58% more effective at […]
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How Conversational Marketing Can Help You Build A PPC Strategy That Converts

Conversational Marketing and PPC

The Problem: B2B marketing organizations are throwing money away on PPC and advertising strategies that don’t convert Tired inbound advertising methods are creating friction for prospects The Solution: Remove the number of touchpoints between first contact and meaningful conversation Embrace conversational marketing to reduce abandonment, improve lead quality, and reduce time to close The State […]
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Introducing Drift + Sigstr – Start Hundreds Of Real-Time Conversations From A Marketing Channel You’ve Never Thought About


Here’s a crazy stat you might not have heard before: Today’s office employee sends between 10,000 and 20,000 emails per year. For a 100 person company that’s 1 to 2 million emails per year. Think about how much money you’d spend on AdWords to get that number of impressions – at least tens of thousands of […]
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