Conversation Development Rep of the Month: Meet Zaius’ Veronica Checksfield


Zaius is a B2C CRM built for marketers that delivers relevance in every customer interaction. Zaius’ customers are ecommerce and B2C brands trying to engage customers across email, social media, advertising, and more. The marketing CRM platform provides a unified view of the customer and allows marketers to create personalized and targeted campaigns across channels. […]
Continue Reading

Why We Respond to 100% of Our Chat Messages


At VEED we make sure to respond to 100% of the live chat messages we get in Drift. Every single one! Even when brushing teeth, or to the good old “sdfghjkl;” message – and even an odd “F*** this” too (they’re normally really nice people actually, once you get to know them). Ever since we […]
Continue Reading

This Is the No. 1 Reason You’re Not Closing More Sales


Editor’s Note: This article was first published in Inc. Magazine here. I’ve said it before and I’ll say it again: The balance of power has shifted. Today, customers have all the control. But unfortunately, a lot of executives still haven’t gotten the memo. While they’re busy worrying about raising capital and pleasing shareholders, their customers — the real lifeblood of their […]
Continue Reading

5 Ways to Market to Today’s B2B Buyer


Power has shifted to the buyer. B2B buyers are more knowledgeable, self-directed, and have more access to information than ever before. This has changed the seller-buyer dynamic. Eighty percent of a consumer’s decision to buy your product is often already made before you know that they exist. Before a prospect is known to your company, […]
Continue Reading

The 3 Key Attributes of a Scalable Marketing System


Sometimes, the thing behind great success is not what you expect. Take a big Hollywood blockbuster – when the accolades come out, it’s usually all about the movie stars and the director. But, when you think about it, so many other people and systems had to come together to bring the film to life. There […]
Continue Reading

How to Start Marketing Your Hypergrowth Startup


Editor’s note: This article was first published in VentureBeat here.  Three years ago, Drift’s founders took a chance on me as the company’s first full-time marketing hire. Since then our marketing team has grown to 20+, and people from other startups sometimes come to me for advice on how to handle marketing in a young […]
Continue Reading

Here’s How a Fortune 500 Company Switched Over from Intercom and Booked 15x More Meetings with Drift


Some chatbots just aren’t like the rest. Meet Demand Inc. We’re a Drift partner that specializes in sales development (e.g. we book meetings for 63+ amazing companies) and drove $313 million in pipeline last year. Our clients range from bootstrapped startups to pre-unicorn Silicon Valley darlings. We also support dozens of Fortune 500 backed corporate […]
Continue Reading

7 Ways to Use Drift Like a Pro


Hi I’m Kristen, and I’m a Customer Advocate, aka CA, here at Drift ⚡ I’m on the front lines providing support to Drift customers all day, every day – answering questions, finding solutions, and communicating through both email and Drift chat. I can honestly say every day is different and gives me the chance to […]
Continue Reading