Meet Drift’s Top 50 Conversational Marketers Of 2019

Our final HYPERGROWTH event of 2019 had extra special meaning for me. As someone who is 100% responsible for the success and experience of Drift’s customers, I was thrilled to close out the day celebrating the 6 Drift customers who influenced and inspired us the most in 2019. We also highlighted an additional 44 stand […]
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7 Simple Rules For Better Visitor Retention

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Visitor retention is a bit of a rising topic, and for good reason. But why? In this article, we’ll cover all of that. Plus, we’ll go over 7 really simple rules for better visitor retention. Sound good? Awesome. What Is Visitor Retention Exactly?  Simply put, it’s about retaining visitors, both in terms of returning visitors, […]
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Aligning Sales & Marketing Around The Buyer Should Be Your Primary Focus for 2020. Here’s Why & How To Do It With Conversational Marketing.

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Everyone knows that sales and marketing are responsible for driving revenue. But despite this shared goal, these two departments are rarely aligned around much else. And that’s a shame too, shows a recent report from LeadMD. Because businesses with strong sales and marketing alignment are 67% more effective at closing deals, 58% more effective at […]
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How Conversational Marketing Can Help You Build A PPC Strategy That Converts

Conversational Marketing and PPC

The Problem: B2B marketing organizations are throwing money away on PPC and advertising strategies that don’t convert Tired inbound advertising methods are creating friction for prospects The Solution: Remove the number of touchpoints between first contact and meaningful conversation Embrace conversational marketing to reduce abandonment, improve lead quality, and reduce time to close The State […]
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Introducing Drift + Sigstr – Start Hundreds Of Real-Time Conversations From A Marketing Channel You’ve Never Thought About

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Here’s a crazy stat you might not have heard before: Today’s office employee sends between 10,000 and 20,000 emails per year. For a 100 person company that’s 1 to 2 million emails per year. Think about how much money you’d spend on AdWords to get that number of impressions – at least tens of thousands of […]
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