How Conversational Marketing Elevates Sales, Marketing and ABM

How Conversational Marketing Elevates Sales, Marketing and ABM

Editor’s Note: The following is a guest post from Go Nimbly. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Customer-centricity is the foundation upon which modern marketing and sales were built, and as such, it is critical to make relationship-building a core focus of your go to market strategy. Conversational […]
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How to Unlock Your Sales Team’s Potential in 5 Steps

how to unlock your sales team's potential

Editor’s Note: The following is a guest post from Refract. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. As sales leaders, one of our greatest wins and challenges is unlocking the hidden potential across our teams. While we’re inevitably judged on monthly KPIs that are easy to measure, few would […]
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7 Marketing Books That Have Shaped My Career

7-Books-Swipe-File-Podcast

 On this episode of the Marketing Swipe File, DG talks about how he went from being someone who avoided books like the plague – to someone who loves reading and learning. So what was the catalyst for this change? DG started picking up books about copywriting, direct response marketing, social psychology. Over the last […]
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3 Ways to Use Drift Video to Close Deals

You’re so close to getting that deal you’ve been working for months over the finish line. But you need to pull out all the stops to get it done. So what are you going to do? Send another boring email? Not likely to help much. Instead, you can use Drift’s video capture software to send […]
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Stop Making it Hard for People to Buy Your Product: Why You Should Kill Gated Content if You’re Actually Trying to Build a Buyer-Centric Journey.

Steven-Broudy-Kill-Gated-Content

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Stop and assess. Ask yourself three questions: If one were to land on your website, intending to purchase or evaluate your product, how hard have you made that for them? What’s your top priority […]
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This Framework from Facebook’s Darius Contractor Is the Secret to Faster Growth

Growth-Podcast-Drift

Today on Growth, Facebook Messenger’s Head of Growth, Darius Contractor, joins Matt to talk through experiment development, design and tracking all using a system Darius developed called EVELYN (Experiment Velocity Engine Lifting Your Numbers). With EVELYN growth teams can input and prioritize their experiments as well as track them all the way from initial specing […]
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How Onshape’s Sales Team Uses Drift In Trial to Wow Prospects, Drive More Meetings, and Increase Overall Sales Opportunities

Onshape_Drift

Editor’s Note: The following is a guest post from Drift customer Onshape. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Let’s talk about an important part of the sales funnel for any technical software product—the trial. A trial gives prospects first-hand experience working with a product, which we all know can go […]
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