Why Drift?
Don’t settle for less than the industry leader.
In 2016, we created Conversational Marketing to enhance digital buying experiences, so people could have a conversation with any business at any time, on their terms. The results were instant. We saw marketers create more leads and enhance their brands with better customer experiences, and we were voted the #1 Conversational Marketing platform by customers on G2.
But we didn’t stop there.
We noticed a new trend – conversations unified sales and marketing, and directly impacted not only leads but revenue. And not just revenue from new business, but revenue from the entire customer lifecycle.
We knew we had to create a single platform for your entire go-to-market team, one that would allow you to communicate with customers in real time to get to revenue faster. So we did, creating a new category yet again. It’s called Revenue Acceleration.
If you’re looking for an industry leader that will help you accelerate revenue across your entire customer lifecycle, you’ve found it.
Drift beat the competition in every category on G2
Return on Investment (ROI) • Overall Satisfaction • Quality of Support • Ease of Use • Ease of Doing Business With • Ease of Set-Up

7 Reasons Drift Helps You Drive More Revenue
Drift brings your go-to-market teams together into a single platform.
As the world’s leading Revenue Acceleration Platform, we’re able to unify all your go-to-market teams around a single focus – the customer. We bring together the data that’s siloed in your teams’ respective tech stacks and make it insightful and actionable, giving your teams a single platform to engage with prospects and customers. The result? It’s easy to engage customers in a personalized and relevant way, in real time, to deliver a great customer experience while accelerating revenue.
Drift has the most advanced personalization and targeting.
With Drift Intel & Drift Audiences, and our two-way integrations to all your favorite marketing and sales tools, we automatically identify your website visitors and personalize their experience based on who they are, their behavior on your site, and how they’ve already engaged with your team. That means you can deliver the right message, at the right time, to the right person, (whether they’re a prospect or a customer), and give sales the context they need to move the conversation forward.
Drift helps sales teams drive more revenue and increase their productivity.
As the leading Revenue Acceleration Platform, Drift’s impact goes beyond marketing – it helps sales teams be more effective, too. Drift helps your sales team accelerate revenue by automatically prioritizing their target accounts, centralizing insight on behavior across the buying committee, giving them direct access to follow up, and notifying them when a target account is on the site. And all that leads to more revenue, shorter sales cycles, and higher sales productivity.
Drift’s industry-leading AI helps you grow revenue without growing headcount.
Drift Automation engages every customer on your site in seconds, at any time, day or night. Using conversational AI, Drift answers your website visitors’ questions accurately, gets answers to your qualifying questions, points buyers to relevant content, and even steers them gently toward the outcomes you want – whether that’s reading a piece of content, attending a webinar, speaking to your support team, or scheduling a sales meeting. It’s like cloning your best SDRs.
Drift’s deep two-way integrations increase ROI across your entire stack.
Not only are your Drift interactions personalized by the data in your marketing and sales tech stack, but your Drift interactions can inform the rest of your marketing and sales outreach. Easily use information about how someone has interacted with Drift to tailor the rest of your marketing campaigns, like your email nurture tracks, so your future conversations with prospects can be even smarter and more tailored (and therefore higher converting).
Drift’s Conversational Suite helps you engage customers more effectively across multiple channels.
With Drift Email, even your email campaigns can have 24/7 engagement in real time. Email Bots run on Drift’s artificial intelligence and machine learning technology, starting and managing conversations with thousands of contacts at a time. It can nurture leads, qualify them, and then pass them along to sales – so no response goes to an empty inbox.
And with Drift Video, it’s easy for your sales team to send engaging, personalized videos during the sales process. Recipients can even chat with their rep at the same time they’re watching, so every video is a chance to start a conversation.
We bring practices and insights from 50,000 customers to your strategic partnership.
Drift’s Expert Services empowers your team with the expertise and best practices you need to supercharge and optimize your Drift experience to see better results, faster. Plus, our living data set of more than 6 billion Drift interactions, behaviors, and outcomes gives us access to the patterns of what works best to achieve each of our customer’s goals.

Want to learn more about Drift?
The Top Reasons Why Companies Use Drift vs...
Intercom
Unlike Intercom, which helps businesses deflect conversations, Drift is built to drive more conversations – with the right buyers at the right time – so you can generate more pipeline, reduce sales cycles, and accelerate revenue.
Salesforce
Salesforce offers two support-focused chat products that aren’t designed to drive revenue. Meanwhile, Drift’s platform unites marketing and sales with a single platform to help you drive more revenue, faster – with deeper personalization and better ease of use, to boot.
Qualified
Where Qualified struggles to scale with your business, Drift excels, having helped more than 50,000 customers of all sizes accelerate their revenue. Our dedicated Expert Services team leverages best practices, expertise, and insights from that rich data set to help you build and optimize a customer experience that’s tailored to your business.
HubSpot
Unlike HubSpot, which offers a platform that only integrates deeply with their own products, Drift has best-in-class integrations with all the platforms your marketing and sales teams use – so it’s easy to offer personalized, targeted customer engagement using the data from your entire tech stack.