Why Drift?

As the world’s leading Revenue Acceleration Platform, we’re able to unify all your go-to-market teams around a single focus – the customer. We bring together the data that’s siloed in your teams’ respective tech stacks and make it insightful and actionable, giving your teams a single platform to engage with prospects and customers. The result? It’s easy to engage customers in a personalized and relevant way, in real time, to deliver a great customer experience while accelerating revenue.

With Drift Intel & Drift Audiences, and our two-way integrations to all your favorite marketing and sales tools, we automatically identify your website visitors and personalize their experience based on who they are, their behavior on your site, and how they’ve already engaged with your team. That means you can deliver the right message, at the right time, to the right person, (whether they’re a prospect or a customer), and give sales the context they need to move the conversation forward.

As the leading Revenue Acceleration Platform, Drift’s impact goes beyond marketing – it helps sales teams be more effective, too. Drift helps your sales team accelerate revenue by automatically prioritizing their target accounts, centralizing insight on behavior across the buying committee, giving them direct access to follow up, and notifying them when a target account is on the site. And all that leads to more revenue, shorter sales cycles, and higher sales productivity.

Drift Automation engages every customer on your site in seconds, at any time, day or night. Using conversational AI, Drift answers your website visitors’ questions accurately, gets answers to your qualifying questions, points buyers to relevant content, and even steers them gently toward the outcomes you want – whether that’s reading a piece of content, attending a webinar, speaking to your support team, or scheduling a sales meeting. It’s like cloning your best SDRs.

Not only are your Drift interactions personalized by the data in your marketing and sales tech stack, but your Drift interactions can inform the rest of your marketing and sales outreach. Easily use information about how someone has interacted with Drift to tailor the rest of your marketing campaigns, like your email nurture tracks, so your future conversations with prospects can be even smarter and more tailored (and therefore higher converting).

With Drift Email, even your email campaigns can have 24/7 engagement in real time. Email Bots run on Drift’s artificial intelligence and machine learning technology, starting and managing conversations with thousands of contacts at a time. It can nurture leads, qualify them, and then pass them along to sales – so no response goes to an empty inbox.

And with Drift Video, it’s easy for your sales team to send engaging, personalized videos during the sales process. Recipients can even chat with their rep at the same time they’re watching, so every video is a chance to start a conversation.