There is no one who understands the needs of modern marketers and salespeople better than David Cancel. This is something I saw first-hand and have continued to see as David has been building Drift. Conversational Marketing is the culmination of years of research and experimentation. It’s a proven blueprint for hypergrowth that all marketing and sales teams should follow.”
CEO, Lola.com & Former CMO at HubSpot
In Conversational Marketing, David Cancel provides a step-by-step guide for adapting to the on-demand, real-time way that people prefer to buy today. It is a must-read for all software-as- a-service (SaaS) and business-to-business (B2B) companies, as well as for anyone who wants to stay on the cutting edge o f marketing and sales and bring their business ito the now.”
Co-Founder of Crazy Egg, KISSmetrics & FYI
Within a few months of adopting a conversational marketing and sales strategy at Ipswitch, real- time conversations became our number one source of qualified leads, accounting for $2.6 million in pipeline. For marketing and sales teams looking for a faster path to revenue, this is the modern playbook to follow.”
CMO, Lola.com & Former CMO at Ipswitch
Over the past decade, I’ve seen countless companies struggle to provide the type of experience today’s buyers have come to expect. With Conversational Marketing, David Cancel rewrites the traditional playbook and reimagines the way businesses buy from businesses. The future of marketing and sales will be about making customers deliriously successful, and this book provides the tactical advice businesses need to make that happen.”
Partner, Sequoia Capital
Right now, conversational marketing feels like the beginning of inbound marketing did in 2005. The companies that master it before their competitors will own the customer relationship in their market for the next decade. David’s book should be required reading for anyone in marketing and sales today.”
Senior Lecturer, Harvard Business School, Former SVP of Sales and Services at HubSpot
Can’t wait to read it, and congrats! I’m also looking forward to the making-of series on this. pic.twitter.com/Q8tMObc0yC— Tom Wentworth (@twentworth12) December 4, 2018
Trust us, it's very real. Do your 2019 self a favor and preorder!— Wiley Business (@WileyBusiness) December 5, 2018
RT @davegerhardt: It's real. I just pre-ordered my copy of the OFFICIAL book on Conversational Marketing, which hits stores on 1/30.
📚 Now available to pre-order https://t.co/P3cIQyGn5Q pic.twitter.com/28g0zUaC1m
Christmas pressie sorted for the marketing nerd 🤓 in your life *hint hint* #conversationalmarketing— Eileen Carroll (@lampostgirl) December 5, 2018
David Cancel is best known for creating hypergrowth products and product teams at companies such as Drift, HubSpot, Performable, Ghostery, and Compete. He has been featured in The New York Times, Forbes, Fortune, Wired, and Fast Company, and has guest lectured on entrepreneurship at Harvard Business School, MIT’s Sloan School of Management, Bentley, and other universities. He is currently the co-founder and CEO of Drift, the world’s first conversational marketing and sales platform.
Dave Gerhardt is VP of Marketing at Drift and a passionate advocate of building brands around compelling stories that connect with customers. Since joining Drift in 2015 as employee #6, Dave has helped to create the category of conversational marketing and get 150,000+ businesses onboard with Drift, and Drift has been profiled in more than 100 publications, including The New York Times, Forbes, and the Harvard Business Review. Dave is also the co-host of Seeking Wisdom, Drift’s popular podcast that explores personal and professional growth.
VP of Marketing, Drift