There is no one who understands the needs of modern marketers and salespeople better than David Cancel.”
CEO, Lola.com & Former CMO at HubSpot
[Conversational Marketing] is a must-read for all software-as- a-service (SaaS) and business-to-business (B2B) companies, as well as for anyone who wants to stay on the cutting edge o f marketing and sales and bring their business into the now.”
Co-Founder of Crazy Egg, KISSmetrics & FYI
For marketing and sales teams looking for a faster path to revenue, this is the modern playbook to follow.”
CMO, Lola.com & Former CMO at Ipswitch
The future of marketing and sales will be about making customers deliriously successful, and this book provides the tactical advice businesses need to make that happen.”
Partner, Sequoia Capital
David’s book should be required reading for anyone in marketing and sales today.”
Senior Lecturer, Harvard Business School, Former SVP of Sales and Services at HubSpot
Can’t wait to read it, and congrats! I’m also looking forward to the making-of series on this. pic.twitter.com/Q8tMObc0yC— Tom Wentworth (@twentworth12) December 4, 2018
Always learning.— Jeff Mard (@JeffMard) January 31, 2019
What's on your reading list?
I'll be thumbing through @dcancel and @davegerhardt's new book "Conversational Marketing."#ConversationalMarketing #Chatbots #Innovation #TruthWins https://t.co/ffqMkZtKSK
Yes, it´s official @dcancel & @davegerhardt from @Drift have put a lot of their incredible wisdom in a book called #ConversationalMarketing You can preorder it here: https://t.co/a0CIVEBpo5 #Marketing pic.twitter.com/Tdbwh5VBit— Marcos Ortiz (@marcosluis2186) January 28, 2019
Trust us, it's very real. Do your 2019 self a favor and preorder!— Wiley Business (@WileyBusiness) December 5, 2018
RT @davegerhardt: It's real. I just pre-ordered my copy of the OFFICIAL book on Conversational Marketing, which hits stores on 1/30.
📚 Now available to pre-order https://t.co/P3cIQyGn5Q pic.twitter.com/28g0zUaC1m
Stop by @Drift office to meet with their VP of Sales @Azildj Today was the book launch "Conversational Marketing" Get your copy here: https://t.co/WmuMrsYntQ @dcancel keep up the good work, your product is wicked awesome #Boston #DigitalMarketing pic.twitter.com/SqaHdIST5Y— Aveli by WSI (@avelibywsi) January 31, 2019
Christmas pressie sorted for the marketing nerd 🤓 in your life *hint hint* #conversationalmarketing— Eileen Carroll (@lampostgirl) December 5, 2018
They helped invent the category, now they've written the book on it. Congrats to @dcancel and @davegerhardt on the launch of "Conversational Marketing," a new tome that teaches the basics of a critical new growth channel. https://t.co/hfTFcD3N1O #ProudInvestor @Drift— Eric Paley (@epaley) January 31, 2019
Look what arrived at the house and just time for the weekend to read. New #conversationalmarketing book by @dcancel and @davegerhardt— Javier (@JavierSolutions) February 1, 2019
Cc @Drift #newbook #weekendreads #learnmore #growthmindset pic.twitter.com/6sFO9x3ZiG
@dcancel I just won your book in a contest done by John Murphy and the @drift team. Thank you for changing the game with your vision. You are definitely a great resource for those in the #Boston #marketing world. pic.twitter.com/BZyWlTxFA7— Miguel Dominguez (@BeantownMig) February 5, 2019
Just starting this, already changing the way I think about the importance of engaging customers when and where they want to engage. Read it, live it: Conversational Marketing, by @dcancel @davegerhardt https://t.co/Eukh0fFeIo via @goodreads @drift— Michael Troiano (@miketrap) February 6, 2019
David Cancel is best known for creating hypergrowth products and product teams at companies such as Drift, HubSpot, Performable, Ghostery, and Compete. He has been featured in The New York Times, Forbes, Fortune, Wired, and Fast Company, and has guest lectured on entrepreneurship at Harvard Business School, MIT’s Sloan School of Management, Bentley, and other universities. He is currently the co-founder and CEO of Drift, the world’s first conversational marketing and sales platform.
Dave Gerhardt is VP of Marketing at Drift and a passionate advocate of building brands around compelling stories that connect with customers. Since joining Drift in 2015 as employee #6, Dave has helped to create the category of conversational marketing and get 150,000+ businesses onboard with Drift, and Drift has been profiled in more than 100 publications, including The New York Times, Forbes, and the Harvard Business Review. Dave is also the co-host of Seeking Wisdom, Drift’s popular podcast that explores personal and professional growth.
VP of Marketing, Drift