Drift vs. Intercom

When it comes to pipeline generation and personalized digital experiences, there’s only one option.

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3 Reasons to Choose Drift Over Intercom

01

Built for Pipeline Generation: While Intercom focuses on customer support, Drift is designed for marketing and sales. You get the data and capabilities you need to deliver red-carpet experiences at every stage of the buying journey. The result? More quality pipeline and revenue, faster. It’s why Drift customers see a 670% ROI over 3 years and less than a six month payback period.

02

Deeper Connections to Your Tech Stack: Drift gives you better connectivity to Salesforce and Marketo, and has integrations with 50+ popular sales and marketing tools like Salesloft, Pardot, 6Sense, and Gong — which Intercom doesn’t offer. This means you have full context on your buyers and customers, making all of your activities more effective to deliver higher ROI.

03

Industry-Leading AI: Our patented AI automates nurture and qualification, so you can start conversations at the right time in the customers’ journey. Drift AI customers see a 30% increase in pipeline with 30% less work for their teams. Our AI is also pre-trained to recognize 60+ of the most common B2B topics (topics are 10x more accurate than keywords), so you get immediate time to value. And with an 80%+ response accuracy, you can be confident your visitors are getting accurate help, 24/7.

DON'T JUST TAKE OUR WORD FOR IT

Through and through, Drift is the industry leader. Our customers and analysts agree. See how Drift, Intercom, and other vendors were evaluated in The Forrester New Wave™: Conversation Automation Solutions, Q3 2022 report.

I just can’t say enough about how quickly and how good our funnel is converting based on the leads that come in through Drift now. We did a comparison of our old forms versus the new bot and the numbers continue to blow me away to this day. Needless to say, SDRs and sales have really come to love Drift.

JOE LAGRUTTA

Marketing Ops & Strategy Manager at 15Five (Switched from Intercom to Drift)

HAVE CONVERSATIONS WITH BUYERS ON THEIR TERMS

Buyers want immediate answers whenever questions arise. But 50% of website conversations occur on nights and weekends, when your reps aren’t available.

Intercom gives you button-only bots for sales conversations, but these have 40% lower engagement compared to our AI-powered free-text conversations.

%
of conversations happen after hours
%
of decision-makers want a seller-free experience
%
of buyers do their own research before engaging with sales

DRIFT HELPS START CONVERSATIONS, NOT AVOID THEM

Everything starts with a conversation. That’s why Drift makes it easy to use real-time, personalized conversations with your buyers and customers to generate pipeline and revenue. Intercom is built to help businesses reduce costs by avoiding conversations, and charges customers add-on costs for conversation overages.

In a three-year analysis of actual Drift customers, Forrester Consulting found:

-100%
uplift in average conversations converted to marketing qualified leads
%
average increase in sales rep efficiency
%
average increase in sales velocity
%
increase in annual recurring revenue (ARR) in targeted accounts

The proof is in the pipeline. And the revenue

Drift generated over $8B in pipeline and $1B in revenue for our customers in 2021.

We’re now getting more qualified leads than before. Our SDRs are having more qualified conversations and we’re driving nearly 30% more MQLs.

Ben Battaglia

Director of Marketing at Lessonly

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WHEN IT COMES TO PIPELINE GENERATION, DRIFT IS #1

And we’d love to show you even more about why.