The Total Economic ImpactTM of Drift

You can walk the walk. You can talk the talk. But results don’t lie. See how Drift customers accelerate revenue in this commissioned study conducted by Forrester Consulting.

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About The Study

670% ROI.

That’s a big number. And one that we’re pretty proud of. Why? Because it shows how successful our customers have been using Drift.

Drift commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study to examine the potential return on investment (ROI) of Drift. This is what they found: Companies that invest in Drift can experience up to a 670% ROI.

Now, we want to help you experience that same success too.

The purpose of this study is to help you evaluate the potential financial impact of Drift on your company. To do that, Forrester anonymously interviewed enterprise Drift customers, aggregated their experiences and benefits, and combined the results into a single composite organization.

In the study, you’ll not only get hard data on how Drift customers increase conversion rates, accelerate revenue, and improve sales efficiency – but insights straight from our customers, like this:

We close deals a lot faster [with Drift]. I believe we were closing deals within three to four days versus sometimes 30 days. Honestly, without Drift, we might not even get them on the phone.

Director of Marketing Operations, Software

Oh, oh, and this:

We know that if someone has one chat, they are 3x more likely to close than an unaided prospect. We know that if they have two chats, they are 10x more likely to close. And that, if somehow, we're lucky enough to get them to three chats, we know that they are 30x more likely to close.

Director of Performance Marketing, Software

And a whole lot more.

In a rush? Need a quick summary? Check out key highlights from the study below.

Highlights From The Study

In this study, see how Drift’s Revenue Acceleration Platform helps our customers:

  • Increase lead to pipeline conversion rates by up to 100%
  • Improve sales rep efficiency through chat, Virtual Selling Assistants, and more by 50%
  • Grow annual recurring revenue (ARR) in target accounts by up to 17.5%
  • See an ROI of 670% over three years
  • Improve customer experiences, sales satisfaction, brand equity, and marketing and sales scalability

See the results for yourself here.

670% ROI

The results are in – companies that use Drift can see up to a 670% ROI. Want to be next?