To get started, select any of the below articles. Have questions about Chatbots and how Drift can help? Let’s Chat.
Chatbots are software applications that use artificial intelligence & natural language processing to understand what a human wants, and guides them to their desired outcome with as little work for the end user as possible. Like a virtual assistant for your customer experience touchpoints.
A well designed & built chatbot will:
The adoption of chatbots was accelerated in 2016 when Facebook opened up its developer platform and showed the world what is possible with chatbots through their Messenger app. Google also got in the game soon after with Google Assistant. Since then there have been a tremendous amount of chatbot apps built on websites, in applications, on social media, for customer support, and countless other examples.
One of the most interesting parts of the chatbot space is the variety of ways you can build a chatbot. The underlying technology can vary quite a bit, but it really all comes down to what your goals are. At the highest level, there are three types of chatbots most consumers see today:
Learn More Still curious? Click here to find out How does a chatbot work?
Today’s marketing & sales teams are under a lot of pressure to not only show results, but to constantly be improving the customer experience. It’s a big task. Not to mention the ever-increasing expectations of todays consumers (aka, the Amazon effect).
Today, we expect answers immediately and we expect that they will be accurate. This can be done with human beings up to a certain tipping point, then technology has to be the answer. This is why forward-thinking brands have adopted chatbots to help them:
Learn More Still curious? Click here to learn about the benefits of chatbots.
There’s no denying the hype that’s been surrounding chatbots over the past few years. Whether you view the technology as a passing fad, or believe that chat bots will revolutionize how people communicate and interact, the impact chatbots are having on online experiences is real…and it’s measurable.
To help shed light on how chatbots are reshaping online experiences today, the teams at Drift, SurveyMonkey Audience, Salesforce, and myclever have come together to create a data-backed report based on a survey of 1,000+ adults.
Learn More Get the full report on why chatbots are important.
Getting started with chatbots can feel a bit intimidating at first. The strategy, the tools, the technology, the process, the reporting – the list goes on.
Luckily, our team put together a handy guide on the bot creation process to help you go from amateur to expert.
Learn More Check out our article on how to create a chatbot.
Take a look at our chatbot examples library, where you can browse the variety of chatbot styles & approaches.
You can also try our chatbots for free by clicking here and signing up for a free account. No credit card required.
Still learning? Check out our best-selling book on Conversational Marketing 👇🏻