Accelerate Deal Cycles
Drift: Solution Bot (AI)
https://www.drift.com/What makes this a good chatbot?
Engage
This AI solution bot engages the site visitor by offering an interactive way to test out the solution.
Understand
The bot uses automation to understand what the site visitor is looking for. Once it answers their question, it continues to guide the site visitor with buttons and offers the site visitor to type in a question.
Recommend
The bot recommends a chat with our team. It also acknowledges not everyone is ready for a sales conversation — for those site visitors the bot recommends relevant content.
You can test drive this automation bot for yourself on this page.
Zenefits: Website Concierge (AI)
https://www.zenefits.com/What makes this a good chatbot?
Engage
An automation website concierge bot is designed for those visitors who might be on your first time or ones you are trying to learn more about your company. The bot keeps the hook simple and acknowledges the visitor’s pain.
Understand
This is an AI bot, so it is able to respond not just to button-based responses, but also open text. It knows that the options offered might not cover the bases for every single visitor.
Recommend
The bot recommends next steps based on what the visitor types into the open text field. The visitor asks about pricing and the bot is able to offer pricing plan info, while asking the visitor to share more information about themselves.
Zenefits shortened their sales cycle from 6+ months to as short as 12 days with Drift Automation. Read their story here.
Okta: Website Concierge (AI)
https://www.okta.com/What makes this a good chatbot?
Engage
This automation website concierge bot greets first-time visitors to the site and engages them into the concierge bot.
Understand
Utilizing automation, the site visitor is able to type in any questions they may have and the bot understands the request and responds accordingly. The bot continues the conversation, understanding what pain point the site visitor is trying to solve.
Recommend
After understanding the pain point this first-time site visitor is trying to solve, the bot recommends appropriate content and offers them to chat with sales.
Inspired by Okta? Check out this blog to learn how to use Virtual Selling Assistants to accelerate deals and increase productivity.
Okta: Return Visitor (AI)
https://www.okta.com/What makes this a good chatbot?
Engage
This automation playbook engages the site visitor by recognizing they are returning to the site and uses that context to add humor stating, ‘things must be getting serious!’
Understand
This bot does a great job of understanding the return site visitor’s goals, offering 3 different journeys for varying intent. Additionally, the automation in this bot allows for the site visitor to type in anything they are interested in and automation responds accordingly.
Recommend
This bot (with the help of automation) recommends both chatting live or scheduling a meeting for those interested in speaking with sales, as well as providing backup CTAs for those not yet ready to chat.
Click here to learn how Okta doubled their conversion rate from MQL to SQL with AI.
