Forget form optimization. What you really should sweat is lead response time.
Because if you wait just five minutes to respond to an inbound inquiry, you are 10x more likely to lose that lead forever.
That’s where Drift’s LeadBot can help. LeadBot is a powerful conversational bot that can ask your qualification questions and create leads in your CRM.
Click here to learn more about LeadBot
Imagine if your sales team could walk into the office each day with meetings already booked for them. No, not booked by a BDR that works an overnight shift, but a bot that runs on your website 24/7. Drift’s bots connect to your sales team’s calendars to pull availability and book meetings after a lead is qualified.
However you route new leads in your CRM – you can use the same logic with Drift. By territory, company size or whatever. And if an existing lead starts a conversation – you can route to the lead owner already assigned in your CRM.
What would it cost you to pay someone to work live chat on your website 24 hours a day, seven days a week? A lot of money. The good news is, you don’t have to. Drift’s bots are intelligent virtual assistants that provide helpful content to visitors, qualify leads, and book meetings for sales every hour of the day and every day of the week.
You spend time, money and a lot of effort driving your highest valued accounts to your website. But when those VIP leads get to your site you force them to fill out forms. That’s like having a neon “open” sign on your storefront but a padlock on the front door. Instead, you could have Drift’s bots intelligently send welcome messages to VIPs when they get to your website – even if they are anonymous. They can even book meetings with those target accounts.
Not all people on your website are interested buyers. Some are buyers that have support questions. So how do you handle those? That’s why we integrated Drift bots with knowledge base tools like Zendesk, HelpScout, HelpDocs and others. So Drift bots can check your help documentation and provide answers to people on your website – no humans required.
One of the advantages of using a form was to capture information about a lead so you can use it later for scoring, nurturing or giving your sales rep helpful context. Luckily, bots can do that too. LeadBot™ captures and maps answers to questions from Drift into Salesforce, HubSpot, and Marketo.