Infographic: The Truth About Lead Capture Forms

All month long, we’ve been focused on delivering tactical content for helping you replace lead forms with messaging. We’ve talked about our overarching methodology, we’ve shared some of our plays, like how we run webinars, and we interviewed Drift customers (like Perfecto Mobile and RapidMiner) so we could see what tactics they’re finding success with. But […]
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3 Popular Technologies That Were Ahead of Their Time

“Old cars go to scrapyards. Old Porsches go to museums.” That’s a brilliant bit of advertising copy used by Porsche, a brand that’s become synonymous with the revving of high-performance engines and sleek sports cars racing down tracks at speeds north of 200 mph. But here’s the thing: If you go to the actual Porsche museum in Stuttgart, Germany […]
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Our New Methodology For Real-Time Selling™

When we made the decision to get rid of our lead forms last year, we knew we were heading into unchartered waters. After all, lead capture forms have been powering content marketing for the past decade. But we were committed to the #NoForms movement. We were convinced that by using live chat to communicate with potential […]
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Nastia Liukin on Always Finishing What You Start

So there she was, at the 2012 Olympic Trials for gymnastics. Considering she had won the all-around gold medal at the 2008 Olympics, it seemed like a lock that she’d make the 2012 team. There was a crowd of 20,000 in the arena, plus millions more watching at home all around the world. And then, during […]
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Drift Product Update: Here’s What’s New From April

It’s time for our monthly Product Update where we fill you in on everything that’s new inside of Drift from the past month.   PS. You can always reach me directly through my Drift Profile to share any product feedback, suggestions, ideas, or if you just want to chat about the latest trends in beard grooming. Not using Drift […]
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5 Things We Learned Killing Gated Content

What is gated content? Gated content is any type of content that can only be accessed after a website visitor has provided some of their information. This requested information almost always includes the visitor’s email address and is usually requested through a lead form. The day we killed gated content Last year, our CEO David […]
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