A New Drift Tradition: Lunch With the CEO

Seeking wisdom

On this episode of Seeking Wisdom, we introduce a new tradition we’re doing on Fridays here at Drift: Lunch with DC. Every Friday, he’s going to take a random group of Driftlings (someone from Sales, someone from Marketing, someone from Product, etc.) out to lunch. So, why do a random lunch with the CEO? We […]
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5 Reasons Why the BDR Role Is in Jeopardy

Spend enough time in sales and marketing circles, whether that’s on LinkedIn, Twitter, or in a Facebook group or Slack team, and you’ll inevitably hear people complaining about their BDR process. Whether their companies use BDRs (business development reps), SDRs (sales development reps), or LDRs (lead development reps), the underlying purpose across all of those […]
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Paul English on Hiring, People, & Time Management

Seeking wisdom

On this episode of Seeking Wisdom, we’re joined by Paul English. A serial entrepreneur and philanthropist, you probably know him as the founder and CTO of Kayak, which was acquired by Priceline for $1.8 billion (with a B) five months after they went public in 2012. Today, Paul is the founder of Lola, a Boston-based […]
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Defining Qualified Leads: Aligning Sales & Marketing

“The marketing-qualified lead is dead.” That’s how my CEO, David Cancel, opened one of the presentations he gave last year. His explanation: MQLs are holdovers from the early days of SaaS, back when the needs of the customer took a backseat to the internal priorities and processes of the company. Back then, making our potential […]
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3 Lessons From Salesforce CEO Marc Benioff

Seeking wisdom

On this episode of Seeking Wisdom, we’re talking about one of our all-time favorite books: Behind The Cloud: The Untold Story Of How Salesforce.com Went From Idea To Billion-Dollar Company — And Revolutionized An Industry. Now if you’re reading this here, you know Salesforce. But don’t worry. This isn’t a podcast episode about a CRM (we […]
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