The average marketer sees a 2.84% reply rate on their marketing emails, and those questions and requests for more information are worth their weight in sales gold.
But, if you open your marketing inbox, how many of those replies got lost in a sea of auto-responses? Can you always confirm those replies actually got to sales? Plus, marketing automation platforms don’t track replies, so you’re stuck relying on sales reps to manually log each reply and have that data sync from Salesforce back to your MAP.
In other words… you really don’t know who replied or when (if at all).
Drift Email’s inbox management tools are like virtual assistants that manage your marketing and sales inboxes 24/7/365. It picks out every human reply and routes them directly to the right sales rep so you can book more meetings and drive more pipeline from your email campaigns.
How does Drift Email work?
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