Start Conversations and Drive Pipeline with Email Bots
Email Bots Are Built On Drift’s Market-leading Artificial Intelligence
Marketers have been optimizing emails for clicks for decades, but clicks alone aren’t enough. Your best leads want to have conversations about your solutions, but it’s almost impossible to manage those real conversations at scale. Now with Email Bots, you can.
Email Bots Start Conversations With 100% of Your Leads
Never let another lead slip through the cracks. Drift’s Email Bots engage the right people with conversational emails at the right time, so you can start conversations with all of your best leads and follow up with 100% of the people who reply. It’s like having an AI email assistant that offers the same 1:1 conversation your sales team does, but with an Email Bot doing the work.

Drift Email Bots have elevated us to a whole new level of engagement and lead nurturing. And our sales reps love it; it makes their job easier too. We’ve just scratched the surface and are ready to keep scaling.”
Create a Fast Lane to Your Sales Team for Your Best Leads
When your Email Bot discovers someone is qualified and ready to talk to sales, it will introduce the lead owner in the same email thread, which guarantees immediate marketing to sales hand-off every time. Drift Email will even sync reply text back to your marketing automation platform and CRM. This saves your sales team time qualifying so they can work on what matters – closing deals.
Your AI-Powered Email Assistants
Drift’s Email Bots run on Drift’s artificial intelligence and machine learning technology to interpret emails and decide the best next step.
There are many kinds of Email Bots. Three of our most popular Email Bots include:
Follow-up Email Bot
Automate follow-up emails and warm hand-offs to sales when the time is right.
Abandoned Chat Email Bot
Re-engage everyone who started a chat conversation with your sales team.
Webinar Email Bot
Generate 95% more webinar registration rates by enabling people to sign up with a quick email reply. Webinar Bot can help you do that. Learn how here.