The data from over 50,000 businesses using Drift has proven it again and again…
When marketers have personal, real-time conversations with leads, they start driving more revenue.
Messaging makes it easy to have those conversations when leads are on your website, but what happens after they leave?
Your marketing and sales teams bombard them with uncoordinated emails from tools that were never built with conversations in mind—creating terrible experiences for buyers.
They get blasted with marketing emails when your sales team has already engaged them.
They get stuck in automated sequences when all they want is a real-time conversation with a human.
Too often, email adds unnecessary friction to your buying process. And people have grown to hate it.
It’s time to close the loop between the conversations on your website and the conversations happening over email. That’s why we’re launching the world’s first conversational email marketing platform.
With Drift Email for Marketing, you can finally create seamless buying experiences that align with sales and bring you closer to your customers.
Drift connects email to real-time messaging on your website so you can give everyone who clicks a personalized message. Now, every email is an opportunity to have engaging conversations that shorten your sales cycle.
Ever accidentally email leads who are already engaged with sales? With Smart Filters, you can stop sending emails to people that are engaged with your sales team. There’s no need to spend hours on complicated if/then workflows—just click once and Drift won’t send any emails to leads who are engaged with sales or having conversations on your website.
With Drift reporting, you’ll be able to point to a lot more than open and click rates at your next meeting. Your dashboard shows you:
Whether you want to send one-time emails, trigger automated emails when contacts join a segment, or set up drip campaigns, now you can do it all inside Drift. You’ll even find pre-packaged email Playbooks for nurturing blog subscribers, sending newsletters, announcing products, and more—so you can start sending emails right away.
Imagine you just packed out a webinar and now you want sales to follow up with the attendees. Instead of waiting on sales, you can use Dynamic Sending to send each lead an email directly from the sales rep assigned to their account. It’ll even include the account owner’s calendar link and signature. Your sales reps will thank you when their calendars start magically filling up with high-quality meetings.
“What Medium did for content creators online, Drift is now doing for email. We’ve seen a much higher open rate for emails in the ‘plain text’ formats with a single focus or single call to action. Marketers can finally stop ‘blasting’ (the dirtiest word in marketing) their customers and start building meaningful relationships again.”
“We’ve been playing with Drift Email for Marketing for a few weeks now and the potential value it offers to the marketing and sales process is huge. It’s going to help close that gap between email and conversation and that’s exciting. It’s going to massively help clarify the blurred lines between what sits with marketing and what sits with sales.“
You shouldn’t have to worry about choosing the right template or color scheme when emailing your customers. It should feel like having a conversation, not creating an art project.
That’s why we ignored the bloated, overcomplicated features that make most email products difficult to use. Instead, we built something that lets you focus on what matters most—creating personal messages that build real relationships.
Your prospects don’t care about templates and color schemes. So why should you? With Drift, you can create plain text emails that feel like real conversations, not over-produced marketing material.