Today we’re excited to welcome Jess Iandiorio to Driftt as our new VP of Marketing.
Jess joins us from Acquia where she was VP of Product Marketing. Over her four years at Acquia, Jess helped the company grow from $30M to $100M+ by shaping the digital experience market and Acquia’s position in it, successfully launching new products to new audiences, expanding Acquia’s total addressable market by entering the commerce market, and unifying Acquia’s product vision for the Acquia Platform.
Jess has been in the Boston tech ecosystem for over 12 years, working at Forreser Research in the beginning of career and then at Endeca as a product marketing manager through the company’s billion dollar acquistion by Oracle in 2011. She’s passionate about helping women grow into successful careers in tech, and can also be found speaking at local events and as a mentor for the TechNovation program starting in 2016.
When I asked Jess about why she joined Driftt, she said:
“I’m a sucker for a life-altering career opportunity. I’ve dreamed about joining a start-up on the ground floor, but product marketers aren’t usually the first hires. Enter: a start-up with an amazing founding team, creating a product focused on product marketers and customer growth professionals. I’m in career heaven. I can’t wait to get started and help shape the future of the next anchor company in Boston.”
We’re excited to have Jess onboard as we continue to build a product that helps product and growth marketers engage with their customers — and just in case you’re not convinced that Jess bleeds product marketing, you should check out her blog, The Lean Product Marketer.