How to 10x the B2B Buying Process Using Conversations

“If you know your next point of view, you can’t possibly be listening.” We’ve all had conversations that feel like a one-way street. You know the kind I’m talking about: they’re the ones where the other person just waits for you to finish so they can start talking again. In conversations like these, it’s not […]
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What It Really Means to Be A Conversational Marketer

Conversational marketing is the future. Not only because prospects are tired of the way we traditionally market and sell to them, but because old school tactics are actually becoming ineffective. Just stop and think about it for a second: Do your email opens, reply rates, or landing page conversions seem… low? Well, that’s because they […]
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Introducing Drift Email for Marketing – Turn Your Emails Into Engaging Conversations That Close Leads Faster

 Is your email marketing actually helping your business? Tell me if this sounds familiar: Your sales team doesn’t know what marketing is sending, or why. So they’re going rogue, and sending sequences with marketing content on their own. Now emails are being sent from not only marketing, but sales and sometimes even the product. […]
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The Future of Sales Email Is Conversations

Sales emails today feel a lot like a used car salesman’s pitch from the 90’s: aggressive, impersonal, and in most cases, annoying. Instead of starting a conversation, emails like these usually open with a dump of product features, and close with a hard ask to chat about how said product is going to change your […]
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Why Steli Efti Thought Branding Was Bullsh*t

Steli Efti used to think branding was bullsh*t. In fact, when people approached the CEO and co-founder of close.io looking for advice on the topic, he admits he’d mentally replace the word “brand” with “bullsh*t”. Needless to say, it wasn’t a concept he held in high regard. But then, something changed: his company began to […]
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