You know the feeling.
You post a fresh pic on Instagram that you spent a ton of time picking out, editing, and coming up with the perfect caption.
And boom! The likes start rolling in and you probably look something like this 👇
A wave of euphoria hits while you’re scrolling through all of those notifications. And there’s nothing wrong with that, it’s just the way we’re wired.
Now if you’re in sales, this same feeling applies when you get a notification that someone is watching a video you sent over.
I mean why shouldn’t you? You put in the time to record it.
And if you’re going to take time to record videos for your prospects, I want to make sure you’re getting the views you deserve.
So I’m here to give you my three tips on how you can get more views on your videos 📹
1) Drop a video into a sequence
This is by far the easiest way you can drive more views on your videos. Did you know emails that include a video have a 96% increase in click-through rate?
Think about it, if you’re using Outreach or SalesLoft today you could be sending hundreds (or maybe thousands) of emails every week.
And don’t just take it from me. Last week I was able to catch up with video guru Morgan Ingram, Director of Sales Execution and Evolution at John Barrows Sales Training. He told me that the best way to get started with video is to create a video email sequence.
Everyone has SalesLoft or Outreach or something of that nature. So what I normally tell people to do is check out the people who are engaging with your email sequences. Let’s say that the first email you send has three views. I would create a video cadence. If people are engaged, you need to take them out of that cadence and move them into a video cadence and create a personalized video just for them.
Here’s what that could look like👇
2) Create a personalized video
Did you know that personalized videos can increase engagement by as much as 483%. If people know a video is just for them, they’re much more inclined to click through and watch what you sent over.
You can take the classic approach of holding up a whiteboard with their name on it or something more unconventional like going to their LinkedIn. The key here is to do this in the first few seconds of the video so that it’s visible in the animated GIF within the email you send them. It might look like something like this👇
3) Show your face
People respond to faces. It’s science 🤓
From the moment we’re born, we’re constantly seeking out faces and reading them for social cues. And as we continue to age, we never lose that instinct. In fact, 93% of communication is made up of body language and tone of voice.
To take it further, Gong recently released research that showed deals involving the use of a webcam closed 41% more often than deals without them.
So if you want your prospects to be drawn to your video, you have to start using your face as a resource. All you have to do is pop on your webcam, record a quick video introducing yourself, and click send – it’s that simple!
Whether you’re just getting started with video or you’re already a pro, driving views on your videos is important. Now, what you do with those views is up to you. But if you need any ideas, I think I have something for you 😏