Welcome back to another edition of Inside Drift, where we introduce you to all of the people that make Drift such a great place to work.
So far you’ve met Shannon Donovan, Mary Mitchell, Catherine LaMacchia, Nadine Shaalan, Britnee Laughlin, Carolina Caprile, Michelle Ai, Frank Schepps, Tate Knapp, Zareena Javed, Stacy Chen, Lillian Frost, Miles Kane, Meghan Catucci, Josh Perk, Fiona Heaney, Moe Lawson, Richard Wright, Andrew Jones, and Sara Miller Blanc.
Today we’re introducing you to Carter Stepanovsky, Senior Manager, Professional Services on our customer team! Carter joined Drift in May 2021 and they are currently based in Boulder, CO. When Carter isn’t leading one of our consulting teams, you can find them exploring the great outdoors or camping with their family. Carter is also on the leadership team of our LGBTQIA+ employee resource group (ERG), Rainbots at Drift. Carter and the Rainbots drive internal initiatives that help build community and foster a safe environment for all Drifters. The ERG also hosts fun events for the broader Drift community that celebrate the LGBTQIA+ community.
Ready to meet Carter? Let’s go ⚡
Editor’s note: The following has been edited and condensed for clarity.
Kaitlyn Martins: Hi Carter, thanks for chatting with me! Can you start by telling me a little bit about what you do at Drift?
Carter: I’m lucky enough to lead one of our consulting teams on the professional services team. Our team is responsible for bringing our customer’s strategies to life through Drift solutions like conversational playbooks. We partner closely with our customers to help them retain customers, enable their buyers to buy, and ultimately accelerate their revenue cycle by personalizing their Drift configuration.
Kaitlyn: What does your day-to-day typically look like?
Carter: I spend a lot of time working directly with my team. I consider it my job to enable my team to do their best work, which can look different for each person. We work through challenges, celebrate their wins, and collaborate to scale the consulting practice through best practices and enablement. Aside from 1:1s, I also partner cross-functionally with other Drift stakeholder groups like sales, customer success, onboarding, and services engineering.
Kaitlyn: You are on the leadership team for our LGBTQIA+ ERG here at Drift — the Rainbots! Can you tell us a little bit about the ERG?
Carter: Yes! The Rainbots aim to serve the LGBTQIA+ community, whether they’re within Drift or important to Drift. We realize the importance of Drifters perceiving their environments as safe spaces and the impact we can have by giving them the visibility they need to belong. All of our efforts are in service of education, building community, and serving the needs of the broader community. Through the inclusion of LGBTQIA+ people, we add the value of different perspectives to our overall culture, host fun events, and share relevant and important knowledge with the broader Drift community.
Kaitlyn: What is a fun fact that people might not know about you?
Carter: As a teenager, I once qualified for the Junior Olympics in whitewater kayaking.
Kaitlyn: When you aren’t working, what can we find you doing?
Carter: I’m lucky enough to call Colorado home, and I love playing outside with my family. I do all the “stereotypical” Colorado activities — camping, skiing, paddleboarding, backpacking, kayaking, and more. We are also “van people” and spend about one weekend a month camping (and we do it year-round). When I’m not out exploring, you can find me seeking out live music or reading.
Kaitlyn: Tell us why you came to Drift.
Carter: I came to Drift for three reasons:
- The vision. I love being a part of category creation and all the innovation that comes with it. I thrive in a fast-paced environment, and I’m a builder at heart. I love to build teams, programs, and processes.
- The people. I’m so inspired by the folks here, and I feel lucky enough to learn from my team every day.
- The culture. I sought out a company that aligned with my own personal values, and Drift checks all the boxes. I feel like we live our values here which empowers me to be my full self at Drift. As a result, I feel like I’m doing my best work.
Kaitlyn: Finally, what advice do you have for prospective Drift candidates?
Carter: Share your best work through examples and results in your conversations with the hiring committee. As a hiring manager, I want to be able to understand how candidates work and the outcomes they deliver for their customers. With this information, I can assess role fit and get to know their working style.