How many tools do you have in your marketing tech stack? 10, 20, 50?
I mean, I wouldn’t be shocked at any of those numbers. There are now a whopping 8,000 software companies fighting for the same buyers’ attention. And new software is always being created to solve every problem businesses have today.
That might seem like a good thing…but not so fast.
The problem isn’t that there are too many tools. It’s that there’s so much data spread across them that it feels nearly impossible to understand what the data is telling you and know what actions to take (unless you have a degree in data science 🤓).
There needs to be an easier way to centralize, access, and leverage this data to drive better results for your business.
That’s why we built Drift Audiences. Now you can unify the data across your tech stack to reveal who is on your website – so you can engage in real-time conversations that unlock new revenue.
So what does unifying your data actually look like in real life?
Here are four tools in your tech stack you can integrate with Drift to unify your data and start delivering personalized experiences to your different audiences 👇
Salesforce
By connecting Drift with Salesforce, you’re able to sync your target accounts over to Drift so you can engage them in a conversation the second they land on your site. For example, let’s say you wanted to connect a visitor with their dedicated account owner. All you have to do is navigate to Drift Audiences, click on Target Accounts in the dropdown, and easily set up a playbook that will automatically target those accounts with a personalized message from their rep.
Note: You may already be targeting some of this audience with your playbooks. If that’s the case, be sure to check that you have the right level of coverage, engagement, and results.
Marketo or Pardot
By connecting Drift with Marketo or Pardot, you can sync any list within those tools over to Drift for advanced personalization. For example, let’s say you had a list of MQLs. You can navigate to Drift Audiences and, within minutes, easily spin up a playbook that automatically targets those MQLs when they return to your site with the right message at the right time.
Note: You may already be targeting some of this audience with your playbooks. If that’s the case, be sure to check that you have the right level of coverage, engagement, and results.
6Sense
Like our integrations with Marketo and Pardot, when you connect Drift with 6sense, all of the segments you’ve created will show up in Drift Audiences. For example, let’s say you had a list of accounts based on intent data and buyer behavior. You can navigate to Drift Audiences, click on the 6sense audience you want to target, and build a playbook specifically for them.
Note: You may already be targeting some of this audience with your playbooks. If that’s the case, be sure to check that you have the right level of coverage, engagement, and results.
Interested in learning more about how Drift Audiences can help you unify your data (and get better results)? Book a demo today.
