"Drift paid for itself in just two months because we used the Drift ABM Playbook. We've looked at the data of using a generic welcome message vs. a more personalized interaction and we get a 30% higher conversion rate when we tailor the experience to the visitor."
Your account owners want to know when their target accounts — the people they are dying to talk to — visit your site. And now they will, with mobile and desktop notifications sent automatically by Drift.
When your VIP target accounts reach your site, they’ll automatically be greeted with a personalized welcome message from their account owner. This even works for anonymous visitors, using Clearbit Reveal, a library of company data that Drift automatically pulls to populate attributes like company name (“Whitewhale”) or industry type (“B2B SaaS companies”).
If your account owner is not around the moment one of your dream customers responds to their automatic welcome message, our bots will jump into the conversation and book a meeting for them. They’ll never miss an opportunity again.
In the old days, forms were the only way to get the info you need to qualify visitors. With Drift ABM, you’ll get a full company profile the moment they land on your site. It’s like X-ray vision for qualified leads.
Drift Company & Enterprise customers will now see a new Accounts dashboard in their Drift. The Accounts dashboard is where you manage your target accounts. Sync accounts with Salesforce or add them manually. Drift keeps track of designated account owners and routes them appropriately.
You need to know how your ABM efforts are performing. Don’t worry, with Drift ABM you’ll have reporting on the things that matter. For every account that visits your website, every conversation that occurs with a VIP account, every meeting booked, and every opportunity won.
You don’t want one of your open opportunities worth six figures coming to your website and asking a SDR a pricing question right? With Drift ABM you can make your anyone visiting your site from an open opportunity has a direct line to their sales rep.