The Ultimate Conversational Marketing Playbook: What You Need to Know About the New Way Customers Buy

Ultimate Conversational Marketing Playbook

Conversational marketing isn’t about you. It’s about your buyers. It’s a new way of thinking because it’s focused on the buyer’s goals not your company’s goals. It’s the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations But in the last couple decades, the buying process has […]
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What’s in Store for Marketing Ops? We Talked to this Pro about Marketing Funnels, Sales Alignment and the Future of MarTech to Find Out.

Sara McNamara, Cloudera

It’s not every day you have the chance to meet a unicorn. But the title really fits Sara McNamara, Marketing Operations Manager at Cloudera 🦄 Know what’s even more rare? Getting to say you got that nickname from a marketing unicorn in her own right – Sarah Kennedy Ellis, the CMO of Marketo. “Sara is […]
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How Glossier and Its Army of 1.8 Million Instagram Followers Are Conquering the Beauty Industry

How Glossier Grew

A research firm recently estimated the global beauty products market to be worth $532 billion. That’s big. Really big. (For some perspective, the global digital marketing software market is estimated at $35 billion.) And here’s the thing: revenue growth in the beauty industry shows no signs of slowing down. The pie keeps getting bigger and […]
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