The latest guest on Coffee With a CMO is no longer a CMO — but I promise we didn’t cheat. Mike Volpe is now the CEO of Lola, but he has a long history in marketing, and at the time of this recording, he still had a few hours left as CMO before he transitioned […]
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Marketing automation is like electricity running through the walls: everybody’s got it. So what’s the next level? Brian Kardon is the CMO at Fuze and former CMO at Lattice Engines, Eloqua, and Forrester. He joined us in our Coffee With a CMO series to talk about the future of marketing, why tech isn’t as important […]
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Trust me: you want to be on Tim Kopp’s coaching tree. Tim has learned to identify exactly what separates would-be marketing executives from those who wouldn’t make it. His time as a marketing leader for Procter & Gamble, Coca-Cola, ExactTarget, and now as a venture investor, has helped him train up a lot of marketers, […]
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Sometimes, the interview format sucks. Some interviewers have their five questions they’re going to ask no matter how the guest responds. The second it’s answered, they go on to the next question. The real stuff is in the middle. That’s the whole point of Coffee With a CMO, our new CMO interview video/audio series. The […]
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A few months ago I had a unique opportunity that I was totally unprepared for. At work we have a thing called “Coffee Roulette,” where every two weeks a Slack bot randomly pairs you with another employee at the company, and the two of you grab a coffee together. I decided to give it a […]
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When a company is called “Gusto,” you know they’re passionate about something. For the actual company named Gusto, it turns out that something is building brand. On the very first episode of Seeking Wisdom’s new show, #Exceptions, host Jay Acunzo explores Gusto, a SaaS platform that helps automate and improve your payroll, benefits, and HR […]
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This week, we launched Drift Signatures. If you haven’t heard the news, head on over to Sonja’s post and have a quick read. (For real, go check it out now and then come on back. This link will open a new tab.) Back? Okay. Now we can get started. You may remember from Sonja’s post […]
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Marketers are always looking for new ways to get more eyeballs on our work — whether that’s more clicks on content, more website traffic, or getting more people to webinars and events. And while it’s true that you have to think big to grow an audience and make a name for yourself, sometimes the smallest […]
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It all started with a tweet from Tom Wentworth, the CMO at RapidMiner. Here’s what he said that caught my attention: In other words, if you don’t care about internal marketing, you may be missing a golden opportunity. Internal marketing is really important at Drift, but that’s not common for most companies. In general, I find […]
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Here’s an eye-opening stat: Only 22% of B2B businesses are satisfied with their website conversion rates. Why? Because the path that most people follow on a company’s website tends to look something like this.👇 Customer gets to your website, scrolls through your homepage, checks out your products, looks at your pricing page, and then before […]
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There’s one phrase that can both inspire and terrify a marketer at the same time: “We need to start using chatbots.” Why? Because modern marketers understand that anytime you launch a new marketing channel, there are logistics to consider — and with chat, you’re essentially providing a whole new way for your prospects and customers […]
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Most marketing teams look at dashboards all day long. There’s no such thing as a gut decision anymore. Decisions are made based on data. And that’s a good thing, right? Absolutely. Here at Drift, we use data to guide our decision-making and rely on metrics to track our progress towards goals, too. Being data-centric like […]
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