How to Optimize Your SEO Strategy and Close More Deals with Content in 2019

SEO for Sales Enablement

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. 59% of customers prefer to do an extensive amount of research before talking to a salesperson when buying a software product, according to a Forrester report from 2015. Does that mean sales is an unnecessary […]
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How to Be Heard: Casey Neistat on Marketing’s New Normal

Casey Neistat

 Editor’s Note: The following transcript is from Casey Neistat’s HYPERGROWTH 2018 presentation. It has been edited and condensed for clarity. Ready for HYPERGROWTH 2019? You can preorder tickets here. In his talk at HYPERGROWTH, Casey touched on the following: The transformation that’s taken place in marketing and media over the last decade. Particularly, in order […]
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Lessons From The High Volume Business – Scaling Hootsuite, Vidyard & Constant Contact with Steve Johnson

Marketing with Steve Johnson

 On this #Marketing edition of Seeking Wisdom, DG syncs up with legendary marketing operator, Steve Johnson. Together they discuss his time at Constant Contact, Hootsuite, Vidyard and more. You can get the #Marketing podcast on Apple Podcasts, SoundCloud, Spotify, Stitcher or wherever you get your podcasts. Or listen to the full audio version below 👇 Like this episode? Be sure […]
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Why Brand is the Only True Marketing Advantage You Have: Ryan Deiss on Building Character Diamonds to Differentiate Your Business

Ryan Deiss

 Editor’s Note: The following transcript is from Ryan Deiss’s HYPERGROWTH 2018 presentation. It has been edited and condensed for clarity. Ready for HYPERGROWTH 2019? You can preorder tickets here. In his talk at HYPERGROWTH, Ryan touched on three key items: The key to creating a compelling brand lies in building a character that resonates with […]
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Every Great Brand Touts a Promised Land. Here’s How to Tell the Story of Yours (From the Guy Who’s Helped Salesforce, Square and More)

HYPERGROWTH West_Andy Raskin

 Editor’s Note: The following transcript is from Andy Raskin’s HYPERGROWTH 2018 presentation. It has been edited and condensed for clarity. Ready for HYPERGROWTH 2019? You can preorder tickets here. In his talk at HYPERGROWTH, Andy touched on three key items: Switch your messaging from “Why us” (selling your company) to “Why you” (selling the […]
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We analyzed the sales and marketing practices of the top 100 SaaS companies. Here’s what we found.

Forbes Cloud 100 Sales & Marketing

For the second year in a row Forbes, in partnership with Bessemer Venture Partners and Salesforce Ventures, released its Cloud 100 list of the top private SaaS companies in world. We analyzed the marketing and sales practices of this year’s top companies and found that more businesses than ever are implementing conversational marketing to engage […]
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