Couldn’t make it to RevGrowth, our two-day virtual learning event? No worries. I’ve rounded up a few of the most important lessons for CMOs (and any marketer, really) right now. OR if you were there, you, like me were likely inundated with information. So I’m curating the best of the best advice in this handy … Continued
Over the last few weeks, we’ve had conversations with as many of you as we can over the phone, email, chat, text message, Slack, Drift Video, Zoom, LinkedIn, Twitter – pretty much anywhere you’ve wanted to connect, we’ve tried to make it happen. Because we know the COVID-19 pandemic has created unprecedented challenges for businesses. … Continued
The world looks different than it did a few months ago, a few weeks ago and even a few days ago. Things are changing rapidly. As a career event marketer, I’m used to change. Shifting schedules, new speakers, last-minute sponsor additions. Change is something we event marketers can count on. We’re a tough bunch and … Continued
Wake up. Coffee. Feed the kids. Zoom. Repeat. 👆That’s been the cadence of my days since Drift made the decision to go remote in early March. We’re fortunate to have this as an option. And technology like Zoom, which has seen a 67% uptick in users since the start of the year, is making it … Continued
At a time when the business world has a headache, is digital the Tylenol needed to see us through? In part, yes. While there is a lot to be done in all sectors of the economy right now, digital is one area your team should be leaning heavily on now to make up for any … Continued
In the current climate, we know your plans around events and field marketing have very likely shifted. And your demand gen forecasts have had to change. But we also know the desire to come together as a community to learn has not. Now more than ever, we need to bring our communities together in a … Continued
At Drift this year, one of our biggest goals is to align our marketing and sales teams. That’s also part of the reason why we partnered with LeadMD on a recent study and subsequent report. The purpose of the study? To find solutions for the growing tension between marketing and sales. Based on survey data … Continued
We’ve been talking about digital transformation as an industry for more than 10 years, and it’s given us the technology to be much more efficient with our time and budget to grow. And we’ve also learned that the best-performing campaigns come from data. So to make good marketing decisions, you first need to ensure you … Continued
The umbrella of public relations has never been more inclusive. Reputation management, crisis control, executive/ internal communications, speaking engagements, earned/owned/social media – the definition encompasses way more today than it did a few years ago, and it’s bound to keep changing as brands and media evolve. What has stayed the same though (since around 50 … Continued
Hey there. I’m Matt. I’m Creative Director at Drift, which means I’m the lucky chap who gets to lead an amazing team of designers, developers, and video producers who make Drift look, well – like Drift. We were recently asked about the concept behind the graffiti we’d incorporated into the design work for our HYPERGROWTH19 … Continued
The best way to learn is by talking to people. Talk to customers. Talk to colleagues. Talk to people in your industry, including competitors. Find out what they care about, what they’re struggling with, and what they’re doing to get better. And if there’s anyone who wants to get into the mind of their audience, … Continued
A little change never hurt nobody, right? Depends who you ask. Because change can be a scary word, especially for marketers. It could mean changing anything, and I’m not just talking about taking TikTok out for a spin. For marketers, it could mean changing the most fundamental things we hold near and dear to our … Continued