On this episode of the Marketing Swipe File, DG sits down with Andy Raskin – who he calls a Silicon Valley storytelling mastermind. Andy Raskin is a highly sought-after consultant who knows a good story when he sees one. Case and point, his post “The Greatest Sales Deck I’ve Ever Seen” has become an internet […]
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On this episode of the Marketing Swipe File, DG is sharing the 10 things that have helped make him a better marketer (inspired by this post on LinkedIn). And he’s not talking about a better leader or hiring manager. An actual marketer. Want a sneak peek? Dave talks copywriting, the six principles of influence, empathy, […]
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On this episode of the Marketing Swipe File, DG sits down with Barney Waters, President of K-Swiss. They discuss the overlap between B2B and B2C marketing. (Is there still a difference?) Plus the key to understanding people, what makes for great writing, Barney’s favorite books and how he resurrected the K-Swiss brand to compete with […]
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Marketers have a tough gig today (Is it OK if I say that? Since I’m a marketer too?) But look. It’s true. It’s harder than ever to do marketing today because, let’s face it: no one actually wants to be marketed to (me included). But. I’ll let you in on a secret. There is one […]
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On this episode of the Marketing Swipe File, DG shares two of his favorite copywriting tips that you can use to write more effective sales emails, marketing emails, landing pages, video scripts, and more. This 12 minute episode will help you unlock the power of copywriting – even if you think writing isn’t your thing. […]
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It feels like we say it every day: Marketing is changing. Fast. In this episode, we talk to Workfront’s CMO Heidi Melin about what the future of work entails, why we’re ill-prepared at most organizations, and what to do about it. You can get Exceptions on Apple Podcasts, SoundCloud, Spotify, Stitcher, Google Play Music or wherever you get your podcasts. Or […]
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Heather Zynczak spent four years as the CMO of Domo, six years as Global VP of Marketing at SAP, and today serves as CMO of Pluralsight. On this episode of the Swipe File, she talks to DG about building a high performance marketing machine at a public company, brand vs. demand, understanding your career […]
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Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. It’s so important, we named our show after the concept 😉 Get the Swipe File on Apple Podcasts, SoundCloud, Spotify, Stitcher, Google Play Music or […]
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Conversational marketing isn’t about you. It’s about your buyers. It’s a new way of thinking because it’s focused on the buyer’s goals not your company’s goals. It’s the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations But in the last couple decades, the buying process has […]
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I’m going to state the obvious here, but email can be really overwhelming. Especially for marketers. Because you’re busy. Your calendar is packed with meetings, your backlog is a mile long, and you’ve got 10 different people trying to add to your to-do list. You don’t have time to labor over the perfect nurture email. […]
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Account-based marketing is one of the hottest topics in B2B marketing. We take a look at how ABM differs from traditional marketing.
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Dan Rogers is the CMO at ServiceNow and was previously CMO at Symantec, VP of Marketing for EMEA at Salesforce, Global Head of Product Marketing and Demand Gen. at Amazon AWS, and Senior Director of Demand Gen. at Microsoft. Whoa. Dan sits down with DG for this episode of the Swipe File to talk […]
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