A few weeks ago I launched my first ever direct mail campaign. Armed with nothing but sheer determination and a dream, we ventured into the uncharted waters of direct mail, hoping to make one last run at some of our most coveted accounts before year’s end. This is our story. It all started with an […]
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Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. 59% of customers prefer to do an extensive amount of research before talking to a salesperson when buying a software product, according to a Forrester report from 2015. Does that mean sales is an unnecessary […]
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For the past ~3-4 months, nearly every video I post on LinkedIn has been getting over 100,000 views within the first 7 days – and I know nothing about making videos (other than using my iPhone) and I have not spent a dollar on promotion. Beyond what I can measure from the actual video views, […]
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1 year ago I did a weird thing… I spent two months going from CEO to SDR. I was CEO of Siftrock at the time and wanted to learn about outbound sales development. So I made myself “interim SDR” for two months and immersed myself into the world of prospecting. My favorite channel: Cold email. […]
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Editor’s Note: The following transcript is from Casey Neistat’s HYPERGROWTH 2018 presentation. It has been edited and condensed for clarity. Ready for HYPERGROWTH 2019? You can preorder tickets here. In his talk at HYPERGROWTH, Casey touched on the following: The transformation that’s taken place in marketing and media over the last decade. Particularly, in order […]
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On this #Marketing edition of Seeking Wisdom, DG syncs up with legendary marketing operator, Steve Johnson. Together they discuss his time at Constant Contact, Hootsuite, Vidyard and more. You can get the #Marketing podcast on Apple Podcasts, SoundCloud, Spotify, Stitcher or wherever you get your podcasts. Or listen to the full audio version below 👇 Like this episode? Be sure […]
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I normally don’t read World Economic Forum reports. But if I did, it might be about some cool new tech like blockchain or crypto currencies. It’s highly unlikely it would be the WEF’s 147-page “The Future of Jobs Report 2018”. But that’s the report I found when researching a new job function I’m recruiting for […]
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Editor’s Note: The following transcript is from Ryan Deiss’s HYPERGROWTH 2018 presentation. It has been edited and condensed for clarity. Ready for HYPERGROWTH 2019? You can preorder tickets here. In his talk at HYPERGROWTH, Ryan touched on three key items: The key to creating a compelling brand lies in building a character that resonates with […]
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When we launched Conversational Landing Pages a few months ago, we had a few (ok, more than a few) ideas about how to use them to drive leads. So when John, a demand gen marketer who focuses on PPC, told us he was willing to try them out for Drift, we were pumped. After switching […]
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Editor’s Note: The following transcript is from Andy Raskin’s HYPERGROWTH 2018 presentation. It has been edited and condensed for clarity. Ready for HYPERGROWTH 2019? You can preorder tickets here. In his talk at HYPERGROWTH, Andy touched on three key items: Switch your messaging from “Why us” (selling your company) to “Why you” (selling the […]
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Editor’s Note: The following is an excerpt from our upcoming book This Won’t Scale. You can sign up to receive the book (yes, a real physical book) when it ships here. The best marketing channel that no one talks about is marketing internally to your team. At Drift we believe that marketing is everybody’s job […]
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For the second year in a row Forbes, in partnership with Bessemer Venture Partners and Salesforce Ventures, released its Cloud 100 list of the top private SaaS companies in world. We analyzed the marketing and sales practices of this year’s top companies and found that more businesses than ever are implementing conversational marketing to engage […]
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