In the beginning, sales organizations were built on field hours and face-to-face handshake deals. With the advent of SaaS, things shifted to focus on inside sales, and in the process the volume of conversations increased exponentially. To manage the increase in volume, sales teams started to rely on phone calls and email as their primary […]
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Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. I walked into the Verizon store today for the third time this year. I was shocked by how bad the customer experience is. It’s actually not that different from trying to buy on many B2B […]
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It’s the end of the year, which means sales teams around the world are focused on doing everything they can to hit their year-end numbers. For the leaders of those sales teams, it’s also time to start getting serious about next year, and implementing a 2019 game plan. Really, regardless of where you sit in […]
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Since launching our first chat widget on drift.com almost three years ago, real-time conversations with buyers on our website have been the #1 driver of our hypergrowth. Leads that come from conversations are 2.5x more likely to become opportunities than those from any of our other lead sources. And leads from conversations convert 2X faster […]
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One of the most common questions we get from our customers here at Drift is: “How does Drift use Drift?” It’s a great question. The short answer… well there really isn’t a short answer because we use Drift for so much. Drift helps with everything from engaging and re-engaging site visitors to booking more meetings […]
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Let’s go back…ten years back. You’re on Comcast’s website and you need to change your credit card or troubleshoot a problem. What do you do? You open up the chat widget on their site and start talking to a support rep. But chat in this scenario served merely as a portal – a way to […]
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I’ve spent a lot of time talking to B2B marketers about Drift and Conversational Marketing lately, and there’s one question that most of them share: “Is Drift going to increase the number of Marketing Qualified Leads (MQLs) or just shift them to another channel?” And the real answer is, well – neither. Because it’s all […]
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For the second year in a row Forbes, in partnership with Bessemer Venture Partners and Salesforce Ventures, released its Cloud 100 list of the top private SaaS companies in world. We analyzed the marketing and sales practices of this year’s top companies and found that more businesses than ever are implementing conversational marketing to engage […]
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Conversational Marketing has exploded over the last few years. So it’s only natural companies are looking to hire for this role. Take for instance Palo Alto Networks®, the fastest-growing security company in history. They posted this job description last week: But it’s not just large Fortune 100 companies like Palo Alto Networks looking to expand […]
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One of the many upsides of doing HYPERGROWTH on the East and West coasts? Meeting marketers from all over the country (and world). And getting their feedback. I kept hearing the same thing over and over again. They love Drift, they want to use Drift, but they don’t know where to get started. So, I’m […]
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It wasn’t always like this. There was a time not too long ago when forms were stacked to the ceiling and conversational marketing was just a far off dream. Now with thousands of companies relying on conversational marketing every day to help them qualify and close more leads, the need for best practices has never […]
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TL;DR: This is something every sales team can start getting ROI from immediately with no customization and it just works. You email people and they come to your website, and there you are with a personalized welcome for them. Here’s why that’s important, what all that means, and a 15 second, two click setup tutorial is […]
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