The Tools and Team You Need to Embrace Conversational Sales & Marketing in 2019

Conversational Marketing and Sales

In the beginning, sales organizations were built on field hours and face-to-face handshake deals. With the advent of SaaS, things shifted to focus on inside sales, and in the process the volume of conversations increased exponentially. To manage the increase in volume, sales teams started to rely on phone calls and email as their primary […]
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How to Bring the Best In-Person Buying Experience Online

How to bring in store buying experience online Drift

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at I walked into the Verizon store today for the third time this year. I was shocked by how bad the customer experience is. It’s actually not that different from trying to buy on many B2B […]
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7 Reasons Why Top Sales Leaders Are Doubling Down On Conversational Marketing & Sales for 2019

Put Drift conversational marketing on your radar for 2019

It’s the end of the year, which means sales teams around the world are focused on doing everything they can to hit their year-end numbers. For the leaders of those sales teams, it’s also time to start getting serious about next year, and implementing a 2019 game plan. Really, regardless of where you sit in […]
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Our Four-Part Framework For Conversational Selling: How The Best Reps Build Pipeline Faster With Chat

Conversational Selling Framework

Since launching our first chat widget on almost three years ago, real-time conversations with buyers on our website have been the #1 driver of our hypergrowth. Leads that come from conversations are 2.5x more likely to become opportunities than those from any of our other lead sources. And leads from conversations convert 2X faster […]
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The Real Reason Why Conversational Marketing Leads Convert 5X Higher Than Traditional Sources

Conversational Marketing Conversion

I’ve spent a lot of time talking to B2B marketers about Drift and Conversational Marketing lately, and there’s one question that most of them share: “Is Drift going to increase the number of Marketing Qualified Leads (MQLs) or just shift them to another channel?” And the real answer is, well – neither. Because it’s all […]
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We analyzed the sales and marketing practices of the top 100 SaaS companies. Here’s what we found.

Forbes Cloud 100 Sales & Marketing

For the second year in a row Forbes, in partnership with Bessemer Venture Partners and Salesforce Ventures, released its Cloud 100 list of the top private SaaS companies in world. We analyzed the marketing and sales practices of this year’s top companies and found that more businesses than ever are implementing conversational marketing to engage […]
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Looking To Hire Your First Conversational Marketer? Read This First (Then Swipe The Job Description)

Conversational Marketing Manager

Conversational Marketing has exploded over the last few years. So it’s only natural companies are looking to hire for this role. Take for instance Palo Alto Networks®, the fastest-growing security company in history. They posted this job description last week: But it’s not just large Fortune 100 companies like Palo Alto Networks looking to expand […]
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