Over the past year, we’ve been talking to thousands of people about the power of using conversations (not forms) to capture and qualify leads. Looking back, one thing has become clear: People get it. Across the board, people are frustrated with the traditional approach and the traditional buying experience, and more and more of them […]
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Editor’s note: This post was co-written by Alyssa Donahue (Drift Customer Success team) and Fritz Stunzi (Drift Sales team). After analyzing the reasons why customers left Drift in 2017, our Customer Success team found that lead volume was a recurring reason. Especially when you have low site traffic, each lead that hits your site is […]
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Most of today’s best practices around lead generation inevitably end up focusing on the same thing: Optimizing your lead capture forms, as well as the calls-to-action (CTAs) that point to them. For a lot of marketing teams, generating leads via the company blog means sending blog visitors to a landing page where they can download […]
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Have you ever walked into an Apple Store and asked someone a question, and they said to you, “I don’t know, that’s not my job,” and walked away? I bet that’s never happened to you. (It’s never happened to me.) But guess what? With every SaaS business we deal with everyday, that happens to us. […]
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Look, we totally get it: Adopting a new marketing strategy — and learning how to use the new tools and tactics that come with it — is no easy feat. So if you work at one of the thousands of companies now turning to conversational marketing, an approach that replaces lead capture forms and follow-ups […]
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The way people research and buy products has fundamentally shifted. These days, people prefer having conversations over filling out lead capture forms (81% don’t fill out the form when they encounter gated content). And 66% prefer real-time messaging for talking to businesses over any other communication channel. To help you better understand what this new marketing and sales […]
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