Ready to Exceed Your Demand Generation Goals? Here’s How with Drift + Marketo.

Drift_Marketo_Conversational ABM

 According to data from Sirius Decisions, it can take anywhere from 12 to 20 touches before the average B2B deal closes. And in demand gen, you’re never completely in control of where those touches come from or when they happen. Not every touch will be from a perfectly orchestrated marketing email. Or targeted paid […]
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Introducing Drift + Pardot – Create A Fastlane For Your Best Leads With Personalized Conversations

Pardot Drift Integration

Today we’re excited to introduce one of our most requested integrations: Pardot. Even better, we’re thrilled to announce that starting today, Pardot users will be able to sync lists from Pardot into Drift and target contacts that already exist in Pardot. In other words, you’ll be able to create targeted campaigns on your website to […]
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How Implementing a “Just Browsing” Bot Increased Our Leads Captured by 13% in Less Than 1 Month

Just browsing Drift Chatbot

Editor’s Note: This post was co-written with Erik Cochran, a Drift partner, at Molly Duggan Associates. Learn how Molly Duggan orchestrates conversations. Have you ever walked into a store only to be bombarded by questions? Friendly salespeople don’t know that this behavior can turn some visitors off. After all, it’s pretty hard to answer specific […]
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We’re Rolling Out Unlimited Contacts. Because No One Should Be Punished For Growing Their Business.

Drift_Unlimited Contact Pricing

Have you ever worried about reaching the next tier of contacts because you knew your budget couldn’t handle it? Have you spent hours trimming and culling contact databases in your CRM or marketing automation platform? I’ve been there too. And it’s not a good feeling. In fact, it’s the worst. I’ve had everything in my […]
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Why & How Sales Teams Should Use Video to Close More Deals

Drift Conversational Marketing Book

Editor’s Note: The following is adapted from Chapter 12: How Sales Teams Can Create a Better Buying Experience with Real-Time Conversations from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave […]
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The Making of a Super CRO: How This Business Increased Sales Opportunities by 566% in 30 Days with Conversational Marketing

increase sales ops with conversational marketing

Editor’s Note: The following is a guest post from Drift Partner SellPersonal. Interested in contributing content to the Drift blog? Email Gail Axelrod at A newly appointed CRO recently came to me with the problem of replacing an antiquated sales and marketing process that had helped build a $30 million dollar revenue business. But the […]
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The Ultimate Conversational Marketing Playbook: What You Need to Know About the New Way Customers Buy

Ultimate Conversational Marketing Playbook

Conversational marketing isn’t about you. It’s about your buyers. It’s a new way of thinking because it’s focused on the buyer’s goals not your company’s goals. It’s the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations But in the last couple decades, the buying process has […]
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