17 Companies To Watch On The Inc. 5000 List

Inc. published its list with the 5,000 fastest-growing privately held companies in the U.S. It’s a long list. But where the casual reader might see a seemingly endless row of names and numbers, I saw data. And lots of it. I’m a demand gen marketer, so it goes without saying that data is a big […]
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Conversation Development Rep of the Month: Meet Zaius’ Veronica Checksfield

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Zaius is a B2C CRM built for marketers that delivers relevance in every customer interaction. Zaius’ customers are ecommerce and B2C brands trying to engage customers across email, social media, advertising, and more. The marketing CRM platform provides a unified view of the customer and allows marketers to create personalized and targeted campaigns across channels. […]
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This Is the No. 1 Reason You’re Not Closing More Sales

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Editor’s Note: This article was first published in Inc. Magazine here. I’ve said it before and I’ll say it again: The balance of power has shifted. Today, customers have all the control. But unfortunately, a lot of executives still haven’t gotten the memo. While they’re busy worrying about raising capital and pleasing shareholders, their customers — the real lifeblood of their […]
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How NAVEX Global Is Turning More Leads into Conversations & Scaling Lead Follow-up with a Siftrock Email Bot

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Editor’s Note: The following is a guest post from Drift customer NAVEX Global. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Hey there, I’m Jessi and I’m the Manager of Marketing Operations at NAVEX Global 👋 Every B2B marketing team is on the hunt for better lead nurturing strategies. We […]
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