We’re Introducing 3 Email Bots – So You Can Transform Your Marketing Emails Into Conversations & Make Buying Easier

Siftrock-Email-Bots

 As an email marketer, your job is to drive behavior. Watch this video! Fill out this form! Sign up for this webinar! But in an attempt to drive behavior (and track it), we lost our way. We made things way too complicated for the people getting our emails. When you take a step back, […]
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2019 State of Conversational Marketing [Free Report]

SOCM-2019

As companies grow and scale, there’s a natural tendency from them to shift their focus away from what matters most: their customers. Unfortunately, raising capital and pleasing shareholders will often win out over providing a stellar customer experience. And for years, companies have had the same excuse for taking this company-first or shareholder-first approach: When […]
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How Conversational Marketing Elevates Sales, Marketing and ABM

How Conversational Marketing Elevates Sales, Marketing and ABM

Editor’s Note: The following is a guest post from Go Nimbly. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Customer-centricity is the foundation upon which modern marketing and sales were built, and as such, it is critical to make relationship-building a core focus of your go to market strategy. Conversational […]
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Stop Making it Hard for People to Buy Your Product: Why You Should Kill Gated Content if You’re Actually Trying to Build a Buyer-Centric Journey.

Steven-Broudy-Kill-Gated-Content

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Stop and assess. Ask yourself three questions: If one were to land on your website, intending to purchase or evaluate your product, how hard have you made that for them? What’s your top priority […]
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How Onshape’s Sales Team Uses Drift In Trial to Wow Prospects, Drive More Meetings, and Increase Overall Sales Opportunities

Onshape_Drift

Editor’s Note: The following is a guest post from Drift customer Onshape. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Let’s talk about an important part of the sales funnel for any technical software product—the trial. A trial gives prospects first-hand experience working with a product, which we all know can go […]
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Get the Ultimate Guide: How to 10X Your Sales Development Team’s Productivity with Conversational Marketing and Sales

10X your sales development team's productivity

I’m so excited to share with you today our newest book: The Ultimate Guide to 10X Your Sales Development Team’s Productivity. We wrote this book because today’s buyers have more information and more options than ever before. They don’t care about your sales process. They care about how you can fulfill their needs and desires. […]
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Have More Sales Conversations With Free Trial Users: Announcing Three New Partners That Connect Your Product Experience To Drift

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At Drift, we believe the future of B2B is open. That’s why we’ve worked hard to integrate with best-in-class platforms across the entire customer lifecycle. Last fall, we announced major partnerships with leading B2B marketing and sales platforms including Marketo, Demandbase, and Outreach. These partnerships have helped our customers connect with the right buyers at […]
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Want to Build Facebook Messenger Bots? Here’s Everything You Need to Know.

facebook messenger bot

Facebook Messenger Bots boast some of the highest engagement rates of any other marketing tool available right now, with open rates somewhere in the ballpark of 70-80% , which is phenomenal if you consider the 5-10% you’d get with email marketing. For businesses, Facebook chatbots add value in nearly countless ways. Chatbot software can help them […]
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