Conversation Development Rep of the Month: Meet Luminoso’s Beejul Khatri

Beejul Khatri Drift CDR of the Month

A strong company mission is one that’s reflected in the daily practices of the team working toward that mission. And at Drift, our mission is to turn the internet into a conversation between buyers and sellers. But this doesn’t happen magically – or overnight. Sellers need to engage in meaningful conversations that ultimately lead to […]
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How Conversational Marketing Helped This Company Cut Its Sales Cycle from 8 Months to 45 Days

Ed Breault

Editor’s Note: The following is a guest post from Drift customer, Aprimo. Have a conversational marketing success story you want to share with our audience? Email Gail Axelrod here.  Not many companies make it back from the dead. When one does, it’s almost always because the organization had the daring and grit needed to completely […]
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Chatbots and Humans: Finding the Perfect Balance

Conversational Marketing storefront

Editor’s Note: The following is an excerpt from Chapter 3: The Rise of Chatbots from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a […]
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Where & How to Start with Conversational Marketing: Targeting High-Intent Pages

Drift Conversational Marketing

Editor’s Note: The following is a guest post from Drift Partner New Breed. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. In a world where data rules and automation powers the majority of modern businesses’ internal processes, conversational marketing is turning the customer experience on its head. By now, you probably […]
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Introducing the Conversational Marketing Blueprint: Expert Advice Whether You’re Building Your First Bot or Your 100th

Drift Conversational Marketing Blueprint_Unfurl

I know first-hand that setting up your very first bot can be an intimidating experience. But one that’s well worth it. Because bots are hugely powerful tools when it comes to engaging with and converting prospects on your site. So we’ve set out to make it as easy as possible to create effective bots that […]
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Fixing Sales Pipeline Generation Starts with Fixing Lead Response Times. Here’s How to Do it in 8 Simple Steps.

Lead response time Drift

As a marketing or sales technology buyer, have you ever experienced the following? You’ve been noodling on a go-to-market challenge and think maybe there’s a tech solution that can solve it. Your Google search uncovers 2 or 3 potential vendors, and you open up a few new tabs in your browser to research each of […]
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The Three Waves of Messaging (and How the Third Wave Changed Everything)

Drift Conversational Marketing book

Editor’s Note: The following is an excerpt from Chapter 2: The Rise of Messaging from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a […]
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Introducing the Conversational Framework: A New Way to Move People Through Your Funnel

Conversational Marketing Framework Drift

Many people hear conversational marketing and think, “Great, I’ll throw up a few chatbots on my site and call it a day.” But in just my first few weeks at Drift, I’ve learned it’s so much more than that. Conversational marketing and sales is transforming how businesses buy from other businesses. Why? Because buyer behaviors […]
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