The Real Reason Why Conversational Marketing Leads Convert 5X Higher Than Traditional Sources

Conversational Marketing Conversion

I’ve spent a lot of time talking to B2B marketers about Drift and Conversational Marketing lately, and there’s one question that most of them share: “Is Drift going to increase the number of Marketing Qualified Leads (MQLs) or just shift them to another channel?” And the real answer is, well – neither. Because it’s all […]
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We analyzed the sales and marketing practices of the top 100 SaaS companies. Here’s what we found.

Forbes Cloud 100 Sales & Marketing

For the second year in a row Forbes, in partnership with Bessemer Venture Partners and Salesforce Ventures, released its Cloud 100 list of the top private SaaS companies in world. We analyzed the marketing and sales practices of this year’s top companies and found that more businesses than ever are implementing conversational marketing to engage […]
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Looking To Hire Your First Conversational Marketer? Read This First (Then Swipe The Job Description)

Conversational Marketing Manager

Conversational Marketing has exploded over the last few years. So it’s only natural companies are looking to hire for this role. Take for instance Palo Alto Networks®, the fastest-growing security company in history. They posted this job description last week: But it’s not just large Fortune 100 companies like Palo Alto Networks looking to expand […]
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Website Personalization for the Future of B2B Buying: How to Make the Most of Your Traffic With Conversations

People want to be recognized. If I’ve visited a website before, I want to be greeted like a friend, not a stranger. And if I’ve given a business my information in the past, I want them to recognize my preferences every time I visit their site going forward. Why? Well, it not only feels good […]
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The Art of Conversation: How Sales Teams Can Build World-Class Buying Experiences With Chat

People are tired of being sold to. They’re immune to emails, turned off by the hard sell, and can spot a sales pitch a thousand miles away. These days, buyers have more information and power than ever before, and they’re not just using that power to buy products — they’re using it to buy experiences. […]
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What Is Conversational Marketing? Definition, Examples and Best Practices Behind a Conversational Marketing Strategy

what is conversational marketing

Conversational Marketing Definition Conversational marketing or conversation marketing is a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience. Unlike traditional marketing, conversational marketing uses targeted, real-time messaging and intelligent chatbots instead of lead capture forms — that way leads never […]
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Your B2B Sales Process Has A Major Efficiency Problem — Here’s How Real-Time Sales Can Fix It

Drift sales team in action

It’s my second week here at Drift, and I’ve got to be honest: I’ve never seen sales practiced like this before. It’s not just faster, it’s also conversational. We don’t make prospects jump through hoops — and we’re not aggressive. We meet prospects where they are, and when they want to buy. Case in point? […]
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