Chatbots and Humans: Finding the Perfect Balance

Conversational Marketing storefront

Editor’s Note: The following is an excerpt from Chapter 3: The Rise of Chatbots from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a […]
Continue Reading

Where & How to Start with Conversational Marketing: Targeting High-Intent Pages

Drift Conversational Marketing

Editor’s Note: The following is a guest post from Drift Partner New Breed. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. In a world where data rules and automation powers the majority of modern businesses’ internal processes, conversational marketing is turning the customer experience on its head. By now, you probably […]
Continue Reading

Introducing the Conversational Marketing Blueprint: Expert Advice Whether You’re Building Your First Bot or Your 100th

Drift Conversational Marketing Blueprint_Unfurl

I know first-hand that setting up your very first bot can be an intimidating experience. But one that’s well worth it. Because bots are hugely powerful tools when it comes to engaging with and converting prospects on your site. So we’ve set out to make it as easy as possible to create effective bots that […]
Continue Reading

Fixing Sales Pipeline Generation Starts with Fixing Lead Response Times. Here’s How to Do it in 8 Simple Steps.

Lead response time Drift

As a marketing or sales technology buyer, have you ever experienced the following? You’ve been noodling on a go-to-market challenge and think maybe there’s a tech solution that can solve it. Your Google search uncovers 2 or 3 potential vendors, and you open up a few new tabs in your browser to research each of […]
Continue Reading

The Three Waves of Messaging (and How the Third Wave Changed Everything)

Drift Conversational Marketing book

Editor’s Note: The following is an excerpt from Chapter 2: The Rise of Messaging from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a […]
Continue Reading

Introducing the Conversational Framework: A New Way to Move People Through Your Funnel

Conversational Marketing Framework Drift

Many people hear conversational marketing and think, “Great, I’ll throw up a few chatbots on my site and call it a day.” But in just my first few weeks at Drift, I’ve learned it’s so much more than that. Conversational marketing and sales is transforming how businesses buy from other businesses. Why? Because buyer behaviors […]
Continue Reading

Exclusive: Here’s the First Chapter of Conversational Marketing for Free

conversational marketing book

Editor’s Note: The following is an excerpt from Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a practice. And shares insider strategies for […]
Continue Reading

4 Reasons Why Conversation Development Reps are Your Team’s New Secret Weapon

Drift Conversation Development Reps

Editor’s Note: The following is a guest post from Drift Partner CloudTask. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. What’s a time-tested formula for effective sales and marketing that too many B2B leaders still ignore? It’s a strategy that’s been used in commerce for thousands of years – engaging […]
Continue Reading

How the Number One Conversational Marketing User at Drift Books More Meetings Than Anyone (All in Real Time)

How the number Drift conversational marketing user books meetings

Meet Eve. She’s a Drift power user and a consistent leader on our sales team. In fact, she’s the number one Drift user across our entire company. No easy feat in an organization full of avid believers in conversational marketing. Eve is so skilled at conversational marketing that people on our own sales team ask […]
Continue Reading