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Play #3: The Paid Ad Converter

October 10, 2022

By Michelle Balaban

Your marketing team spends a lot of money on paid ads to get you more inbound leads. Use this play when a buyer does land on your website from a paid ad. 

About the Play
A new inbound lead has started chatting with your team’s “paid ad converter” bot (it might look something like this).

Use the playbook insights to start a conversation recognizing the ad they came from and articulating the pain point it touches on. While intent is high, recommend a meeting to chat further about your solution.

Solutions Mentioned
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Conversation Details

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