Your marketing team spends a lot of money on paid ads to get you more inbound leads. Use this play when a buyer does land on your website from a paid ad.
About the Play
A new inbound lead has started chatting with your team’s “paid ad converter” bot (it might look something like this).
Use the playbook insights to start a conversation recognizing the ad they came from and articulating the pain point it touches on. While intent is high, recommend a meeting to chat further about your solution.