It’s estimated that more than 70% of the buyer’s journey is completed before even talking to sales. Instead, buyers are accessing information on a self-serve basis by browsing your site, downloading content, watching a webinar, etc.
Use this play to leverage content consumption to drive a sales conversation.
About the Play
Use Drift Prospector to identify content your buyer has browsed or downloaded.
Then, send a video mentioning the content they consumed and drive a conversation to explore that topic further.
Finally, recommend a meeting on how your buyer could implement that concept mentioned in the content.