Inboxes are more crowded than ever. Stand out with this play by understanding which accounts are the most engaged and then sending them a personalized video.
About the Play
Using Drift Prospector, identify a target account with a high engagement score. Click into that account and research highly engaged contacts who fit the persona you are selling into.
Next, click on the LinkedIn shortcut, which will take you to your prospect’s profile.
Finally, record a Drift Video right from LinkedIn mentioning a conversation they’ve had or a piece of content they’d been browsing.