An undeniable shift has happened: video capture has become the #1 way people are consuming content online today. Just think about what’s going on in your life: you’re on Zoom calls all day at work, scrolling through Instagram stories while waiting for an afternoon coffee, and watching clips on YouTube at night. Video is eating the world, and there’s already been a big impact on B2B buying.
video has become the #1 way people are spending their time online today
Why Video Works So Well In B2B
From Boston Consulting Group to Forrester to Harvard Business Review, the data says it all: 75 percent of B2B software purchases today involve limited interaction with an individual salespeople. Yikes. So what do you do if you’re in sales? Quit? No. You have to build trust. Trust gets built through personal connections. And personal connections have always started with conversations. Over the last two years, we’ve learned that video is the best conversation starter — and that’s why we built Drift video capture software.
Drift Video Is Built To Make Buying Easy
Easily create and share videos that start conversations.
The First Video Software Product Designed To Start Conversations
There are a few good software products out there that make it easy to capture and share videos. But we took a look around the market and noticed one big thing missing: none of those products create a better buying experience because they don’t actually help you start conversations with potential customers. You still have to make a video, send an email, and hope to get a response. But with Drift Video, you can get a notification in real-time while someone is watching your video and then hop right in and say hello.
Capture and Share Videos That Start Conversations In 3 Clicks
With Drift Video, you can easily record and share videos that start conversations in just three clicks.
Desktop & Mobile Notifications When People Watch Your Videos
With Drift Video, you can get real-time notifications (on desktop or mobile) when people are watching your video so you’ll know they got it – and then you can follow-up at the perfect time.
Say Hi To Future Customers Now, Not Later
Speaking of the perfect time: with Drift Video capture software, you can hop right in and say hello while someone is watching the video you sent (how cool is that?) This means no more waiting around wondering if that dream customer of yours is ever going to reply (or if they even got your video). Hop in, say hi, and offer to help now – not later.
The First Enterprise-Ready Video Platform
Privacy Permissions and Control 🔒
We work with some of the fastest-growing enterprises businesses today, so we know that the top concerns in the enterprise are privacy and security. So we built Drift Video with clear privacy permissions you can control exactly who sees your videos. Only want email@example.com to be able to see the video you sent with that sales demo or proposal? Just set firstname.lastname@example.org as the only person that can view that video. Everyone else will have to request permission, just like you would with a Google Doc.
Easily create and share videos that start conversations
Drift Video is 100% free, so what are you waiting for? Create your first video in minutes.
Drift Video is simple to use, easy to track and is helping us shorten cycles, get the right meetings and optimize everyone's time. This is a must-have for B2B sales and marketing teams.”
Our prospects have so many requests for their attention making it hard to differentiate yourself. With Drift Video, we're able to cut through all of the noise and build personal connections that help us get our foot in the door.”
Drift Video combines video with conversations. And we know that the more conversations we have through Drift, the more conversions it leads to for our team.”
Sarah Harbison Tosh
Senior Director of Sales Development
ready to start sending videos? Create your first video in minutes
Get Your Free Drift Video Account Today
Ready to start sending videos? Drift Video is 100% free to use, and you don’t even need to put down a credit card. Create your first video in minutes.