BOSTON, MA — July 17, 2019Drift, the leading conversational marketing platform, today announced the launch of three email bots. Lead Offer Bot, Lead Follow-Up Bot and Lead Re-Engage Bot are all part of the Siftrock product and each works as an AI virtual assistant that pairs with a company’s marketing automation platform to help deliver an amazing buying experience. 

“Despite reports saying otherwise, email isn’t going anywhere. And email marketing is a company’s highest leverage demand generation channel,” said David Cancel, founder and CEO of Drift. “But today’s buyers expect a more personalized experience in email and beyond — and companies aren’t delivering. With the launch of these email bots, marketers can leverage AI and machine learning to encourage conversations and ultimately make buying easier.” 

Features of Lead Offer Bot, Lead Follow-Up Bot and Lead Re-Engage Bot include: 

  • Machine learning. The email bots leverage machine learning to intelligently categorize responses to emails so additional action can be taken. 
  • Autoresponder. After an email response is categorized, the email bots can take action, including responding to the email and even introducing the appropriate sales rep.
  • MAP contact management. The email bots plug into existing marketing automation platforms (including Marketo, Eloqua, Pardot and HubSpot) and will update MAP contact records so that all activity is tracked.

By using the email bots, marketers can start conversations with people in their nurture emails (Lead Offer Bot), follow up with people after they have downloaded content (Lead Follow-Up Bot), and re-engage closed or lost opportunities (Lead Re-Engage Bot).

“Siftrock’s email bots have helped us automate engagement with our leads,” said Jessi White, Manager of Marketing Operations at NAVEX Global. “Since December, we have sent approximately 4,200 emails and seen a conversion rate of roughly 5%; we’ve surfaced 16 high-value leads, and booked 9 meetings. It has not only helped save my sales team time, it’s also helped them find additional opportunities.” 

For more information on email bots and to book a demo, visit

About Drift

Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is the world’s leading conversational marketing platform, trusted by top enterprise businesses like Ellie Mae, GrubHub, InVision, Marketo, Okta, Outreach, Eventbrite, Vidyard, and over 50,000+ other businesses. Sales and marketing teams rely on Drift to connect now with the customers who are ready to buy now. Based in Boston, Drift was founded by serial marketing technology entrepreneurs David Cancel and Elias Torres and is backed by leading venture capitalists including CRV, General Catalyst, and Sequoia. Learn more at

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