BOSTON, MA – January 12, 2021 – Drift, the world’s leading Revenue Acceleration Platform, today announced that Leo Tenenblat, Ph.D., has joined the company as its first Chief Product Officer. Leo’s appointment as CPO comes on the heels of another record year for the company, and in this role, he will oversee product, design and engineering.

Tenenblat brings exceptional experience across all facets of product strategy and development, most recently serving as the VP of Product Management for the Einstein product for Salesforce, where he led the Einstein Platform, which powered AI applications in Service, Marketing and Sales. Prior to that he was the co-founder and CEO of mobile CRM startup AppMesh, after having spent over six years in his first tour at Salesforce where he served in roles across Sales, Operations and R&D. 

“Leo is bringing his experience and talents to Drift at a hugely important moment,” said David Cancel, founder and CEO of Drift. “The pandemic accelerated digital transformation by nearly a decade, and in order to stay competitive, companies need scalable, personalized, and real-time solutions to engage with their customers and prospects. Leo will play a key role in how we build best-in-class, differentiated enterprise products that will help our customers succeed.” 

“Unquestionably, the people are the number one reason I joined Drift,” said Tenenblat. “David and Elias are incredible, no-nonsense leaders, with a great track record of working together and building world-class products, and we’re very much aligned on core values — things like customer-centricity, transparency and diversity.” 

“Beyond that, the sales and marketing space has so much untapped opportunity — particularly in terms of AI and automation — and I’m excited to leverage my experience in the space to take Drift to the next level.”

About Drift

Drift is the Revenue Acceleration Platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value faster. 

More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms.

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