By integrating Drift and Adobe, marketers will be able to create engaging conversational experiences, removing the friction from the buying process at the time when customers are at their highest intent. This allows marketers and sales professionals to accelerate their sales cycles and improve their win rates. Previously named Adobe’s Innovation Exchange partner of the year, Drift is Adobe’s preferred partner for chat and conversational marketing.
With Drift’s existing integration with Marketo Engage, and developing integration with Adobe Analytics, joint customers are able to leverage Adobe audiences to curate conversational experiences that fit hand-in-glove with the website experience and customer journey.
“Today, customers make it through 90% of the buyer journey before reaching out to sales,” said David Cancel, founder and CEO of Drift. “That’s why, in order to provide the best possible experience for customers and ultimately drive revenue, companies need to meet their buyers where they are. We have grown tremendously with Adobe and are honored to expand our alliance.”
“A conversational strategy has become a core component of the digital buyer’s journey and –we have seen tremendous benefit using Drift,” said Amit Ahuja, Adobe’s VP of New Business Development and Partnerships. “Drift complements and extends Adobe’s ability to provide real-time, personalized experiences and we are excited to expand our partnership as they deepen their integrations with Adobe Experience Cloud.”
To learn more about the Drift and Adobe partnership visit www.drift.com.
Drift is the Revenue Acceleration Platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value faster.
More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms.