In order to generate more leads you start hosting more webinars, adding more forms to your site, syndicating content on third party sites and adding BDRs to the team to source leads. Most of these additional sources you start using are way higher in the funnel than an inbound “contact sales” lead or a potential trial download or freemium account. Since they are earlier in the process your sales cycles grow longer and your sales team require more training and enablement material to help these leads navigate the buying process.
You have tools to help you nurture prospects, score prospects, segment leads but what tool helps you have conversations with leads?
Marketing automation tools of today are great at nurture, lead scoring and segmentation but they are not made to generate conversations and book meetings for you. You can manage your leads or you can provide them with a stellar experience that helps them get the information they need when they want it, not when your automation system is set to deliver it to them.
People are coming to your website, reading about your product, learning how it helps, figuring out how much your product costs and you’re thanking them with 10 form fields to fill out and a 24 hour SLA about when they can hear back from you. They deserve better, so do you.
Using Drift chatbots you can answer common questions in real time, route qualified leads to the right sales reps and start conversations with prospects in real time. Rep in a meeting? No problem, leads can book a time that works for them and your rep in seconds flat.
This isn’t about a box on your website with someone to answer questions, this is an entirely new methodology for marketing and sales. Our framework provides future and current customers with a seamless experience that leaves them walking away surprised and delighted by your brand. Drift is about meeting the customer where they are, at exactly the instant they need help as quickly as possible.
Conversational marketing is real, people want to have conversations. They don’t want to engage with landing pages, they just want to get their questions answered.””
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