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Author: Drift

Inside Drift: Meet Renee Martinez, Lead Recruiter

February 13, 2023

By Drift

Welcome back to Inside Drift, where we introduce you to all of the people that make Drift such a great place to work. So far you’ve met Shannon Donovan, Mary Mitchell, Nadine Shaalan, Britnee Laughlin, Carolina Caprile, Michelle Ai, Frank Schepps, Zareena Javed, Stacy Chen, Lillian Frost, Moe Lawson, Andrew Jones, Sara Miller Blanc, Carter … Continued

Here’s What Veterans Day Means to 4 Drift Veterans

November 11, 2022

By Drift

Every November 11th in the US is a day dedicated to the less than 1% of our population who have served in the military. That’s right: Today is Veterans Day, and we at Drift are taking this time to celebrate veterans and learn a little more about the people who have served this country. And … Continued

Third-Party Cookies

October 27, 2022

By Drift

If you’ve ever flipped through your high school yearbook and cringed, you know the feeling: One day, we’ll look back on the era of third-party cookies and wonder, “What were we all thinking?” While there was a time when third-party tracking data was the best way to learn about website visitors, that time is rapidly … Continued

Drift Announces Partnership with Genero

July 28, 2022

By Drift

(Headquarters: Boston, USA; CEO: Scott Ernst). Genero, Inc. has officially announced a partnership with Drift, Inc. Genero, Inc. and Drift, Inc. announced today that the companies have entered into a strategic partnership that will enable rapid customer service, which is personalized for the individual needs. We believe that conversational marketing brings significant improvements in customer … Continued

Our Favorite Chatbots That Are Sure to Inspire You

July 26, 2022

By Drift

 It’s no secret that we love chatbots. And if you asked us to pick our favorites, we’d have a hard time doing it. Because, here at Drift, there are countless chatbots that have helped us and our customers spark conversations with buyers every single day. But today, we’re doing the impossible and sharing the best … Continued

28 Best Sales Opening Lines to Stand Out from Competitors

July 11, 2022

By Drift

Did you know you only have 27 seconds to make a good impression? Yup, that’s it. 27 seconds. And the clock starts ticking as soon as your prospect opens that first email, video, chat, or call. So, if you want to leave a great impression on someone, you have to nail the beginning. Like a … Continued

How Salesloft Used Its Drift Integration to 7X ROI

April 28, 2022

By Drift

When you see a Nick Sal byline, you know what’s coming next: a true story about how one of our exceptional Drift Partners helped take Conversational Marketing to the next level, with tips on how you can do the same. This month I want to change it up just a bit and put the spotlight … Continued

These Are the 3 Biggest Barriers to Marketing AI Adoption

March 1, 2022

By Drift

Artificial intelligence (AI) sounds like something that belongs in a science fiction movie. But you’re already using AI every single day. Major brands like Amazon, Facebook, Google, Microsoft, Apple, and Netflix all use AI technologies like machine and deep learning, computer vision, speech and image recognition, natural language processing, and natural language generation. Because when … Continued

Why Marketers Should Use AI to Free Up Their Creativity – Not Replace It

February 22, 2022

By Drift

There’s a lot of talk around how artificial intelligence (AI) will change marketer’s roles. Here are just a few examples that have come up in conversation this week: Will GPT-3 (a new form of AI powering a new plethora of copywriting tools) someday replace copywriters and content writers? Who’s next? We’ve long advocated for the … Continued

Third-Party vs. First-Party Data: What Marketers Need to Know

January 26, 2022

By Drift

The clock is ticking for any marketer who relies on third-party tracking cookies. Last year, Google announced that it was pushing its plan to phase third-party tracking out of Chrome back to 2023. Other leading browsers, including Safari and Firefox, have been blocking third-party cookies for years. You may have welcomed Google’s stay-of-execution with relief, … Continued

B2B Buyers Are Frustrated. Here Are 6 Ways to Change That.

January 24, 2022

By Drift

We’ve all had bad buying experiences before. The “bang your head against a wall, convoluted circus show” kind of bad experiences. The “20 minute wait time, get hung up on” bad experiences. The “question your sanity” kind of bad experiences… You get the gist — we’re all a bit jaded. B2B or B2C, everyone has … Continued

How Molly Duggan Associates Helped a Global Ecommerce Leader Book 30% More Meetings in 2 Months

January 18, 2022

By Drift

When your website draws thousands of visitors every day from all around the world, how can you make each visitor feel like a VIP? When your organization generates page after page of valuable content (in multiple languages) targeting every stage in the buyer’s journey, how can you ensure the right content gets to the right … Continued

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