By Drift
An unoptimized marketing strategy is like a music festival with no festival-goers. You’ve got all the stages, vendors, and cool posters…but none of the fans. So, how do you make sure that all of the hard work you put into your marketing is actually seen by the people that matter? Enter: conversion marketing. Conversion marketing … Continued
By Drift
Can a website be truly optimized without some form of personalization? If you want to satisfy your customers’ unique needs and do it better than your competition, then no. It can’t. With two-thirds of today’s consumers expressing a preference for remote digital or self-service interactions, website personalization is no longer optional. Because as more and … Continued
By Drift
Welcome back to Inside Drift, where we introduce you to all of the people that make Drift such a great place to work. So far you’ve met Shannon Donovan, Mary Mitchell, Nadine Shaalan, Britnee Laughlin, Carolina Caprile, Michelle Ai, Frank Schepps, Zareena Javed, Stacy Chen, Lillian Frost, Moe Lawson, Andrew Jones, Sara Miller Blanc, Carter … Continued
By Drift
Every November 11th in the US is a day dedicated to the less than 1% of our population who have served in the military. That’s right: Today is Veterans Day, and we at Drift are taking this time to celebrate veterans and learn a little more about the people who have served this country. And … Continued
By Drift
If you’ve ever flipped through your high school yearbook and cringed, you know the feeling: One day, we’ll look back on the era of third-party cookies and wonder, “What were we all thinking?” While there was a time when third-party tracking data was the best way to learn about website visitors, that time is rapidly … Continued
By Drift
(Headquarters: Boston, USA; CEO: Scott Ernst). Genero, Inc. has officially announced a partnership with Drift, Inc. Genero, Inc. and Drift, Inc. announced today that the companies have entered into a strategic partnership that will enable rapid customer service, which is personalized for the individual needs. We believe that conversational marketing brings significant improvements in customer … Continued
By Drift
It’s no secret that we love chatbots. And if you asked us to pick our favorites, we’d have a hard time doing it. Because, here at Drift, there are countless chatbots that have helped us and our customers spark conversations with buyers every single day. But today, we’re doing the impossible and sharing the best … Continued
By Drift
Did you know you only have 27 seconds to make a good impression? Yup, that’s it. 27 seconds. And the clock starts ticking as soon as your prospect opens that first email, video, chat, or call. So, if you want to leave a great impression on someone, you have to nail the beginning. Like a … Continued
By Drift
When you see a Nick Sal byline, you know what’s coming next: a true story about how one of our exceptional Drift Partners helped take Conversational Marketing to the next level, with tips on how you can do the same. This month I want to change it up just a bit and put the spotlight … Continued
By Drift
Artificial intelligence (AI) sounds like something that belongs in a science fiction movie. But you’re already using AI every single day. Major brands like Amazon, Facebook, Google, Microsoft, Apple, and Netflix all use AI technologies like machine and deep learning, computer vision, speech and image recognition, natural language processing, and natural language generation. Because when … Continued
By Drift
There’s a lot of talk around how artificial intelligence (AI) will change marketer’s roles. Here are just a few examples that have come up in conversation this week: Will GPT-3 (a new form of AI powering a new plethora of copywriting tools) someday replace copywriters and content writers? Who’s next? We’ve long advocated for the … Continued
By Drift
The clock is ticking for any marketer who relies on third-party tracking cookies. Last year, Google announced that it was pushing its plan to phase third-party tracking out of Chrome back to 2023. Other leading browsers, including Safari and Firefox, have been blocking third-party cookies for years. You may have welcomed Google’s stay-of-execution with relief, … Continued