• Drift Help Center
  • Partners
  • About Us
    • About Us
    • About Us
    • About Us
    • Leadership Team
    • About Us
    • DEI
    • About Us
    • Careers
    • About Us
    • Leadership Principles
    • About Us
    • Newsroom
drift logo
  • Product
    Everything starts with a conversation
    Drift Conversation Cloud

    A single platform for personalizing conversations at every stage of the buyer’s journey.

    Qualify and convert visitors
    Conversational Marketing
    Build quality pipeline
    Conversational Sales
    Deliver customer support
    Conversational Service
    powered by
    Integrations
     
    Conversational AI
     
    Reporting & Analytics
  • Use Cases
    • For Marketing
      • Generate High-Quality Leads
      • Power ABM Campaigns
      • Personalize Web Experiences
    • For Sales
      • Jumpstart Conversations
      • Improve Sales Efficiency
      • Engage Target Accounts
    • For Service
      • Automate Customer Support
    • By Industry
      • Financial Institutions
      • Manufacturing
      • Professional Services
      • Technology
  • Case Studies
  • Resources
    Learn
    Blog
    Books & Reports
    Events
    Webinars
    Podcasts
    Explore
    Test Drive Drift
    Live Demo
    Conversion Rate Calculator
  • Plans
  • Log In
  • Let's Chat
drift logo Let's Talk
  • Product
    • Product
    • Drift Conversation Cloud
      • Conversational Marketing
      • Conversational Sales
      • Conversational Service
      • powered by
      • Integrations
      • Conversational AI
      • Reporting & Analytics
  • Use Cases
    • Use Cases
    • For Marketing
      • For Marketing
      • Generate High-Quality Leads
      • For Marketing
      • Power ABM Campaigns
      • For Marketing
      • Personalize Web Experiences
    • Use Cases
    • For Sales
      • For Sales
      • Jumpstart Conversations
      • For Sales
      • Improve Sales Efficiency
      • For Sales
      • Engage Target Accounts
    • Use Cases
    • For Service
      • For Service
      • Automate Customer Support
    • Use Cases
    • By Industry
      • By Industry
      • Financial Institutions
      • By Industry
      • Manufacturing
      • By Industry
      • Professional Services
      • By Industry
      • Technology
  • Case Studies
  • Resources
    • Resources
    • Learn
      • Blog
      • Books & Reports
      • Events
      • Webinars
      • Podcasts
    • Explore
      • Test Drive Drift
      • Live Demo
      • Conversion Rate Calculator
  • Plans
  • Log In
  • Let's Chat
  • Drift Help Center
  • Partners
  • About Us
    • About Us
    • About Us
    • About Us
    • Leadership Team
    • About Us
    • DEI
    • About Us
    • Careers
    • About Us
    • Leadership Principles
    • About Us
    • Newsroom
Log In

Talent Density

Talent Density

March 6, 2021
Like what you’re reading?

Stay connected and get The One Thing delivered straight to your inbox.

Subscribe

Hi all – 

I’ve been following the Netflix story for a very, very long time.

Back when I was at HubSpot, I had the opportunity to get to know Patty McCord (Netflix’s former Head of People). We were trying to define what HubSpot’s culture would look like, and this was also around the time that Netflix’s original Culture Deck was published – which by 2014, had been viewed over five million times. Patty also helped us at the beginning of Drift (you can listen to a Seeking Wisdom episode I did with her here).

So when the book No Rules Rules came out, it made me reflect on the time I spent with Patty, the culture we have created so far at Drift, what’s changed from the early days as we’ve scaled the company, and what we might need to change going forward.

One of the things that Reed Hastings talks about a lot is talent density – and that the biggest perk you can have is working with the most exceptional people that you can. I love this idea. It goes back to the idea that you are the average of the five people you spend the most time with. If you find the best of the best – it will breed success.

Click to Tweet This

When we started Drift, my co-founder Elias or I interviewed every single person we hired. This had to change as we scaled, but the reason things on the hiring front take longer these days is that we want to really focus on looking at the team, hiring the best – and figuring out how we can all be involved in the hiring process so we can keep this culture of excellence going.

And beyond hiring and training, the way that we are going to cultivate this type of culture is by really calling out what we celebrate and what we don’t tolerate – and that is why we published our own Culture Deck (which will be made public soon). There are some strong words in it. There are also things we left out. Not because they’re not important, but because we explain and share them in different ways. But the goal is for anyone to read this and think “I know what to expect working at Drift.” Like everything else at Drift, I know that this will change and be updated as we learn and grow.

If you have any questions in the meantime please feel free to write back directly to me here or text me at +1-212-380-1036.

– DC

P.S. Here’s what I’m reading / thinking / talking about right now

Women’s History Month [The New York Times]
To celebrate a month of women’s history, The New York Times is sharing a month’s worth of women’s stories featuring Joan Didion, Rebecca Traister, Toni Morrison, and more. Read along here.

Does Your Company Lurch from Crisis to Crisis? [Harvard Business Review]
Ever wonder why your organization performs so well in a crisis? Hero culture might be to blame. And the underlying problem might be deeper than you think. Four strategies to move away from a culture of crisis here.

Infographic: The Do’s and Don’ts of Marketing and Sales Automation [Drift]
Scale your marketing and sales with AI and automation without sounding like a robot. This infographic shows you how.

Get The One Thing

Habits, mental models and tools from Drift's CEO and our favorite role models delivered right to your inbox every single week.
Sign me up
drift logo
  • Product
    • Platform
    • Conversation Cloud
    • Conversational Marketing
    • Conversational Sales
    • Conversational Service
    • Conversational AI
    • Integrations
  • Learn
    • Resources
    • Blog
    • Drift Insider+
    • Conversion Calculator
    • Case Studies
  • Support
    • Drift Help Center
    • Partners
    • Professional Services
    • Security & Compliance
    • Contact Us
  • About Drift
    • About Us
    • Diversity Equity Inclusion
    • Careers
    • Leadership Team
    • Newsroom
    • Brand Assets
    • Drift Store
  • Get Drift
    • Pricing
    • Test Drive Drift
    • Drift for Startups
    • Mobile App
    • Video Mobile App
    • Drift for Chrome
    • Get a Demo
Terms Privacy Policy Drift Status Sitemap © Copyright 2023 Drift.com, Inc.