Hi all –

When we founded Drift six years ago, we made it very clear that we valued an in-office experience. And this culture allowed us to achieve hypergrowth and grow into the company we are today.

But the world has changed, and we can’t pretend we are going back to the world we had before.

This has meant that over the past ten months, we’ve been forced to reevaluate every belief we held as a company.

We needed to find a way to thrive and succeed in this new reality.

But a hybrid approach was never an option for us. Because I believe that hybrid leads to an inequitable experience. And one of the reasons Elias and I founded Drift was to help build an equitable company for our team and to serve as a role model for our community.

That’s why I’m excited that Drift is now a Digital First company.

This means that while remote will continue to be the primary experience, we’ll reconfigure our offices to be “Conversation Spaces,” where Drifters can gather and collaborate once it’s safe to do so. (More on this in an upcoming Seeking Wisdom episode with Dena Upton, our Chief People Officer.)

I think this is the way of the future. A future where we can focus more on outcomes and less on time in the office. And I know that by continuing to be intentional with every culture-related decision we make, we’ll build an even better Drift ⚡️

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– DC

What do you think of this change? Text me at +1-212-380-1036 to let me know.

P.S. Here’s what I’m reading right now

Triple R: a new technique to accelerate your progress
This article provides a simple framework to help you increase the speed at which you explore new opportunities and abandon dead ends. Simple, but not easy. Get the template here.

The Science of Better Meetings
Written for an in-office world, this piece from The Wall Street Journal is more relevant now than ever. Because not everything needs to be a meeting, and not every meeting needs to be a video call. Learn how to have better, fewer meetings here.

Think Like Amazon
Develop a culture of innovation, excellence, and speed. John Rossman’s book provides a framework to help your business win in the digital era. Get it here.

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I’ll leave you with this quote:

“I never learned anything while I was talking.”

– Larry King

R.I.P.