drift logo
  • Platform
    BACK
    Platform
    Drift Conversation Cloud
    Grow your revenue with the right conversation at the right time and place.
    Conversational Marketing
    Engage website visitors with personalized conversations.
    Conversational Sales
    Get real-time buyer insights to close deals faster.
    Conversational Service
    Delight your customers without burdening service teams.
    PRODUCTS
    Drift Live Chat
    Start real-time conversations with every website visitor.
    Drift Conversational AI
    Use AI-powered chatbots to guide visitors to the right outcome.
    Drift Meetings
    Schedule sales meetings with website visitors 24/7.
    Drift Custom Chatbots
    Tailor customer conversations and deliver the right message 24/7.
    Drift Email
    Surface new opportunities, track responses, & improve contact data.
    Drift Intel
    Understand site visitors to increase engagement & conversion.
    Drift Video
    Send short and personalized videos to stand out from the crowd.
    Drift Audiences
    Understand your site visitors to deliver the right experiences.
    Drift Deal Room
    Manage your entire sales process in one place.
    Drift Prospector
    Get real-time visibility into target accounts & contact activities.
    Drift Reporting
    Track and measure performance of key business metrics.
    Drift Fastlane
    Qualify buyers instantly and book meetings from your lead forms.
    Powered by Integrations
  • Solutions
    BACK
    USE CASES
    Customer Prospecting
    Centralize buying signals so you can prioritize accounts.
    Deal Management
    Easily personalize, collaborate, and consult in every deal.
    Customer Service
    Automate customer support so your customers can get answers without waiting.
    Target Account Engagement
    Get insights and alerts for target accounts and never miss an opportunity.
    Visitor Intelligence
    Use insights to engage with website visitors and accelerate deal cycles.
    Real-Time Personalization
    Give website visitors relevant conversations and content in real-time.
  • Customers
  • Resources
    BACK
    Drift Insider
    Learn more with industry strategies, best practices, and certifications.
    Books, Reports & More
    Blog
    Events
    Training & Certifications
    Podcasts
    Community
    Become an Insider
    Join our learning community for marketing, sales, and service.
    Become an Insider
  • About Us
    BACK
    About Us
    Learn about Drift’s customers, people, and conversational solutions.
    Leadership Team
    Meet Drift's founders and executive team.
    Diversity Equity Inclusion
    Learn how Drift promotes a diverse, equitable, and inclusive workplace.
    Leadership Principles
    Read the customer-centric philosophy that guides our products and vision.
    Partners
    Learn how forward-thinking companies accelerate their revenue with Drift.
    Careers
    Check out open opportunities and get ready to electrify your career.
    Newsroom
    Stay up to date on Drift with the latest news, press releases, and awards.
  • Pricing
  • Get a Demo
  • Sign In

Reflections on 2020

Reflections on 2020

January 17, 2021
Like what you’re reading?

Stay connected and get The One Thing delivered straight to your inbox.

Subscribe

Hi all –

I was set to send this note last week and then I paused. Because reflecting on 2020 was no longer top of mind. What was top of mind for me was the health and well-being of my employees and the future of our country.

Last week left me concerned and disappointed.

We thought 2021 was going to be different.

And while I am still optimistic for what this year holds, watching the events of last week unfold left me speechless. If you’ve followed my journey, you know that I have realized my own version of the American Dream. And I am working every day to make that a reality for other people of color. We all thought 2021 was going to be different and it’s disappointing that so far it’s not. We need it to be different. And in spite of everything, I’m hopeful for the weeks and months ahead.

But we can’t move forward without looking back. So I wanted to take this time to share a letter I sent to my team at the end of December in the hopes that it will offer you some inspiration as you look ahead to 2021.

What 2020 lessons will you take with you into the new year? Let me know by replying to this email or text me at +1-212-380-1036.

—

I’ve used a few phrases and terms over and over during this past year: “Now more than ever,” “wartime,” “unprecedented,” “uncertain times.” But they were all worth repeating. And here’s another.

This year was hard. Really, really hard.

But I’m proud to say that we’ve come out stronger than ever.

On March 10th, we closed the office and hung a sign outside the Boston door saying that we would be closed “for the remainder of the week.” None of us had any idea that nine months later, those doors would still be closed – and that remote work would be our “new normal.”

We had no idea that in the turn of just a few weeks we would have to rethink how we worked, sold and interacted. That we would onboard over 100 new Drifters – entirely virtually.

It’s required a whole new kind of leadership and style of work for all of us. One that emphasizes outcomes over hours in the office. One that relies on asynchronous communication even more than we have in the past. One that brings empathy – for our teammates and our customers – to the forefront.

Click to Tweet This

And I am amazed at all we have accomplished over this past year.

We had three major product launches, created a brand new category (again!), we’re almost 400 Drifters strong (and growing), and so much more.

As we enter 2021, we’ll need to think about how we’ll reach our next set of milestones. How we’ll continue to put our customers first, differentiate ourselves and stay ahead of our competition. All while creating a place we all want to (virtually) be every day.

I will share more with you in the coming weeks, but for now, I just want to say THANK YOU.

Thank you to the parents who have been doing double duty working and caring for your kids, those dealing with other obligations at home, and thank you all for your perseverance and dedication to the team and this company. It’s truly #notnormal.

– DC

P.S. Here’s what I’m reading right now 📚

The Future of Offices When Workers Have a Choice

Are satellite offices the future? Will our commutes shift from drives and train rides to short walks around the corner? The New York Times has more on the future of the office here. 

The Knowledge Project: Kris Cordle on Releasing the Ego

Kris Cordle has worked with CEOs at Yahoo, Twitter, and Slack. Now she’s sharing her thoughts on life in a religious cult, automatic rules for success, the common patterns to success, and more. You can listen to the Knowledge Project podcast here.

Jeff Bezos: Here’s how I make Amazon’s highest-stakes decisions

Make fewer, better decisions and think three years out. You can read more on how Jeff Bezos decides what’s next for Amazon in Fast Company here.

Get The One Thing

Habits, mental models and tools from Drift's CEO and our favorite role models delivered right to your inbox every single week.
Sign me up
drift logo
  • Platform
    • Platform
    • Conversation Cloud
    • Conversational Marketing
    • Conversational Sales
    • Conversational Service
    • Partners
    • Integrations
    • Expert Services
  • Solutions
    • Solutions
    • Customer Prospecting
    • Deal Management
    • Customer Service
    • Target Account Engagement
    • Visitor Intelligence
    • Real-Time Personalization
  • About Us
    • About Us
    • Diversity Equity Inclusion
    • Careers
    • Leadership Team
    • Leadership Principles
    • Newsroom
    • Brand Assets
    • Security & Compliance
    • Contact Us
  • Resources
    • Resources
    • Insider
    • Books, Reports & More
    • Blog
    • Drift Learning Center
    • Events
    • Training & Certifications
    • Podcasts
    • Become a Drift Insider
  • Support
    • Drift Help Center
    • Community
  • Get Drift
    • Get Drift
    • Pricing
    • Test Drive Drift
    • Live Demo
    • Mobile App
    • Video Mobile App
    • Drift for Chrome
    • Drift for Startups
    • Drift Store
Terms Privacy Policy Drift Status Sitemap © Copyright 2022 Drift.com, Inc.