drift vs intercom

Why Go With Drift 
vs Intercom?

See what a Driftbot would look like on your site. Absolutely 0 coding required!

we’d just like to give a quick nod to the team at Intercom. They’ve built a great product to help businesses (and if you’re here because you’re evaluating Drift vs. Intercom, or looking for Intercom alternatives, then you’re already doing the right thing by finding a product that will help you have more conversations with your customers).

So what’s the difference between Drift and Intercom?

Sure there are features and product stuff that’s different between the two companies (which we get into further down this page if you’re interested),

the biggest difference is our DNA

The founding team at Intercom initially built software for developers and designers, while the founding team at Drift has been building sales and marketing software for the last decade and most recently helped build one of the best marketing automation platforms in the world during their time at HubSpot.

So, long story short: if you’re in sales or marketing and looking for a product built to help you generate leads, book sales meetings, and close deals faster – then you’re in the right place. We created Drift and the category of Conversational Marketing for you. Come on in. The 
water’s warm.

kate adams
VP of Marketing, Drift

Need more convincing? I totally get it. So the rest of this page is for you.We sat down with a few of our top sales reps and our best customer success managers to help write this page and asked each of them:

“Hey if you had to put a page up on our website breaking down the top reasons why people pick Drift vs. Intercom, what would you say?”

They gave us a handful of clear answers that should help you.

dna of drift is conversational marketing

The TOP Reasons Why Companies Use Drift vs Intercom

/ drift vs intercom
Reason #1
Drift Helps You Start Conversations, Not Avoid Them

We built the category of Conversational Marketing. Literally. We wrote the book on it. And (spoiler alert) here’s the #1 rule of conversational marketing: make it easy for your buyers to start conversations with you. Because we know from working with thousands of sales and marketing teams that conversations are the fastest path to revenue. Intercom, however, was actually built to help you avoid conversations. That’s what support chat is supposed to do because it saves your company money. So if you’re hoping to grow revenue with chat, you need Drift.

Reason #2
Integrations With Salesforce, Marketo, Pardot, Eloqua, LinkedIn & Outreach

Because Drift is built for sales & marketing people, we understand the modern tech stack and built integrations that go beyond just syncing data. With Drift, you can use data from Salesforce, Marketo, Pardot, Eloqua, LinkedIn & Outreach to send personalized messages to people when they visit your website, whether they’re an open opportunity in Salesforce or coming to your website for the very first time. Nobody wants a product that isn’t connected to their stack very nicely.

Learn more about our integrations here.

Reason #3
Reporting Built For Sales & Marketing People

One of the limitations of Intercom not being built specifically for sales and marketing people is their reporting. Yes, Intercom has A/B testing for email, but it’s tough to compare bots to understand which one is performing better (and you don’t always know where people fall off in your funnel). With Conversation Analysis, you can use it to identify a drop off in conversations, know what your site visitors are asking for so you can create relevant content, and define what a good conversation looks like so you can improve tactics across your sales team and book more meetings.

Learn more about conversation analysis.

Reason #4
You Get Unlimited Contacts With Drift

Drift now includes unlimited contacts. We want you to focus on having great conversations and growing your business, not worrying about your bill each month and doing crazy things to try and delete contacts like you have to do with Intercom. Intercom’s pricing is set up to penalize you for growing: the more contacts you add, the more you pay them. Yikes. Our pricing is dead simple: you’ll know exactly what your bill will be every month and we won’t penalize you for actually doing your job as a marketer and generating more leads. We’ve got your back with unlimited contacts. Now you go out there and get those leads already 😜

Read more about our unlimited contacts announcement.

Reason #5
Advanced Targeting

Every company can say “send the right message to the right person at the right time.” But with Drift you can take things a step further than Intercom and send the right message to an anonymous website visitor and greet them with a welcome message based on their company name, industry, and technology they are using (even if it’s the first time they visit your website).

Learn more about Drift Intel.

We Wrote The Book On Conversational Marketing

Speaking of sales & marketing expertise: in 2019 we released the first official book on Conversational Marketing and it was a #1 new release on Amazon in the marketing, sales, and commerce categories and a top 20 business book in the U.S. It’s available today everywhere books are sold.

We created Drift and the category of Conversational Marketing for you.

See What People Are Saying About Conversational Marketing

Connect Your Sales Teams With Your Future Customers NOW

So whether you’re a customer or someone just stopping by to learn more about Intercom alternatives, we couldn’t have created this category without you. Thank you. Interested in learning more? See what Drift would look like on your site (ZERO coding required).

Drift Is #1 in Conversational Marketing

didn’t just write the book on Conversational Marketing: we were also named #1 in Conversational Marketing in G2 Crowd’s Grid® Report for Spring 2019 based on real customer reviews. But don’t just take our word for it. People said Drift beat out Intercom in all of these categories:

"Here is why I tell every business owner, marketer and entrepreneur they need Drift…" G2 Review zac
"Drift put money in my pocket" Adrien C. G2 Crowd Review
"Drift has been absolutely amazing!!!" Ashely S. G2 Crowd Review
Dee A. G2 Crowd Review "Drift cuts out the static."

When it comes to intercom alternatives, Drift is #1

Let’s see how we can help your business.

Still Not Convinced?

Try Drift totally free, or set up a demo with our team of experts