drift vs intercom

Why Go With Drift 
vs Intercom?

(100% free to get started. No credit card required)

we’d just like to give a quick nod to the team at Intercom. They’ve built a great product to help businesses (and if you’re here because you’re evaluating Drift vs. Intercom, or looking for Intercom alternatives, then you’re already doing the right thing by finding a product that will help you have more conversations with your customers).

So what’s the difference between Drift and Intercom?

Sure there are features and product stuff that’s different between the two companies (which we get into further down this page if you’re interested),

the biggest difference is our DNA 🧬

The founding team at Intercom initially built software for developers and designers, while the founding team at Drift has been building sales and marketing software for the last decade and most recently helped build one of the best marketing automation platforms in the world during their time at HubSpot.

So, long story short: if you’re in sales or marketing and looking for a product built to help you generate leads, book sales meetings, and close deals faster – then you’re in the right place. We created Drift and the category of Conversational Marketing for you. Come on in. The 
water’s warm.

dave gerhardt
VP of Marketing, Drift

Need more convincing? I totally get it. So the rest of this page is for you.We sat down with a few of our top sales reps and our best customer success managers to help write this page and asked each of them:

“Hey if you had to put a page up on our website breaking down the top reasons why people pick Drift vs. Intercom, what would you say?”

They gave us a handful of clear answers that should help you.

dna of drift is conversational marketing

The TOP Reasons Why Companies Use Drift vs Intercom

/ drift vs intercom
Reason #1
You Get Unlimited Contacts With Drift

Drift now includes unlimited contacts. We want you to focus on having great conversations and growing your business, not worrying about your bill each month and doing crazy things to try and delete contacts like you have to do with Intercom. Intercom’s pricing is setup to penalize you for growing: the more contacts you add, the more you pay them. Yikes. So our pricing is dead simple: you’ll know exactly what your bill will be every month and we won’t penalize you for actually doing your job as a marketer and generating more leads. We’ve got your back with unlimited contacts. Now you go out there and get those leads already 😜   Read more about our unlimited contacts announcement.

Reason #2
Integrations With Salesforce, Marketo, Pardot, Eloqua, LinkedIn & Outreach

Because Drift is built for sales & marketing people, we understand the modern tech stack and built integrations that go beyond just syncing data. With Drift, you can use data from Salesforce, Marketo, Pardot, Eloqua, LinkedIn & Outreach to send personalized messages to people when they visit your website, whether they’re an open opportunity in Salesforce, or coming to your website from a LinkedIn InMail, a Marketo campaign, or an Outreach email sequence. Nobody wants a product that isn’t connected to their stack very nicely. Learn more about our integrations here.

Reason #3
Reporting Built For Sales & Marketing People

One of the limitations of Intercom not being built specifically for sales and marketing people is their reporting. Yes, Intercom has A/B testing for email, but it’s tough to compare bots to understand which one is performing better (and you don’t always know where people fall off in your funnel). Drift gives you the data and reporting you need, whether you’re a marketing manager that needs to optimize a campaign or a VP of Marketing that needs data for the leadership team. Learn more about our Revenue Reporting.

Reason #4
Advanced Targeting

Every company can say “send the right message to the right person at the right time.” But with Drift you can take things a step further than Intercom and send the right message to an anonymous website visitor and greet them with a welcome message based on their company name, industry, and technology they are using (even if it’s the first time they visit your website). Learn more about Drift Visitor Intel.

Reason #5
Sales & Marketing Expertise

We are a company of sales & marketing people just like you and we’re committed to teaching, educating, and sharing information with you and your team to help you grow. We have the sales and marketing expertise you can lean on to be successful with chatbots and Conversational Marketing that Intercom or any alternative can’t provide today. Need help figuring out what type of work you need to do to connect your tech stack? Need enterprise-level onboarding to help you generate the leads and revenue goals you’ve committed to for this year? Need training content to help your sales team get up and running with Drift? Need expert-level content to share with your marketing team to help them grow? We’ve got your back. We’re built for this. Learn more about our experience.

We Wrote The Book On Conversational Marketing

Speaking of sales & marketing expertise: in 2019 we released the first official book on Conversational Marketing and it was a #1 new release on Amazon in the marketing, sales, and commerce categories and a top 20 business book in the U.S. It’s available today everywhere books are sold.

that’s me in Times Square on the day of the book launch. 

That’s Taylor & Nate from Drift as the airport in North Carolina; the book was available at airports around the U.S. ✈️ The book has been a big hit with marketers from around the world, and people are saying things like:

Basically a handbook keeping up with modern marketing

Drift has been leading the charge with a new way to get marketing done for anyone in the B2B space. This is basically the guidebook on how to start adding conversation into your marketing toolbox. I enjoyed how practical the book was – this wasn’t a philosophical handwaving book – this was directly enabling to get up and tune our conversational marketing team.”

– ⭐ ⭐ ⭐ ⭐ ⭐ a review on Amazon
We created Drift and the category of Conversational Marketing for you.

So whether you’re a customer or someone just stopping by to learn more about Intercom alternatives, we couldn’t have created this category without you. Thank you. Interested in learning more? Let’s have a conversation.

Chat with us

See What People Are Saying About Conversational Marketing

Drift Is #1 in Conversational Marketing

didn’t just write the book on Conversational Marketing: we were also named #1 in Conversational Marketing in G2 Crowd’s Grid® Report for Spring 2019 based on real customer reviews. But don’t just take our word for it. People said Drift beat out Intercom in all of these categories:

"Here is why I tell every business owner, marketer and entrepreneur they need Drift…" G2 Review zac
"Drift put money in my pocket" Adrien C. G2 Crowd Review
"Drift has been absolutely amazing!!!" Ashely S. G2 Crowd Review
Dee A. G2 Crowd Review "Drift cuts out the static."

When it comes to intercom alternatives, Drift is #1

Let’s see how we can help your business.

Still Not Convinced?

Try Drift totally free, or set up a demo with our team of experts