The Secret Power Of The Words “Just” and “Only” (And 6 Other Tips To Help You Write More Compelling Copy)

copywriting secrets

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. We all write copy. Copywriting isn’t just for direct response marketers or ad men from the 1960s. Sales, marketing, customer success, and entrepreneurs, it doesn’t matter. From a cold prospecting email, to highlighting product updates to […]
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How to Improve Chatbot Engagement Through Context & Personalization

how to increase chatbot enagement

The secret to getting 15, 20, 30, or even 40% bot engagement is all about personalization and context. While this may sound simple, many companies still miss the boat on the basics, losing out on huge opportunities to streamline lead qualification, improve customer experience, and ultimately increase conversion rates. Used correctly, conversational marketing replicates the […]
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How to Use Real-Time Conversations in the Battle Against Churn

How to use chatbots to combat churn

Editor’s Note: The following is a guest post from Drift Partner New Breed. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. The value of chatbots cannot be overstated. By engaging with web visitors at the peak of their interest, chatbots take on much of the difficult work usually shouldered by sales and marketing […]
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Where & How to Start with Conversational Marketing: Targeting High-Intent Pages

Drift Conversational Marketing

Editor’s Note: The following is a guest post from Drift Partner New Breed. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. In a world where data rules and automation powers the majority of modern businesses’ internal processes, conversational marketing is turning the customer experience on its head. By now, you probably […]
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How to Bring the Best In-Person Buying Experience Online

How to bring in store buying experience online Drift

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. I walked into the Verizon store today for the third time this year. I was shocked by how bad the customer experience is. It’s actually not that different from trying to buy on many B2B […]
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Introducing TextUs for Drift: Conversational Text Messaging is Here to Help You Build Better Relationships Now 

TextUs Drift Integration

Editor’s Note: The following is a guest post from TextUs, a Drift partner, on our newest integration. You can learn more and get started here. Today, businesses are no longer in control – the customers are. And those customers aren’t up for cold calls and stale emails – they’re demanding real-time communication on their terms. In […]
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