The Making of a Super CRO: How This Business Increased Sales Opportunities by 566% in 30 Days with Conversational Marketing

increase sales ops with conversational marketing

Editor’s Note: The following is a guest post from Drift Partner SellPersonal. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. A newly appointed CRO recently came to me with the problem of replacing an antiquated sales and marketing process that had helped build a $30 million dollar revenue business. But the […]
Continue Reading

How AI & Machine Learning Are Changing Every Aspect of B2B Marketing (And What You Need to Know to Prepare)

How AI & Machine Learning Are Changing Every Aspect of B2B Marketing (And What You Need to Know to Prepare)

Editor’s Note: The following is a guest post from Atomic Reach. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. The goal of artificial intelligence, machine learning and marketing automation is to allow you to handle repetitive (but incredibly valuable) tasks, so you can manage more complex projects that are more appropriate […]
Continue Reading

The Secret Power Of The Words “Just” and “Only” (And 6 Other Tips To Help You Write More Compelling Copy)

copywriting secrets

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. We all write copy. Copywriting isn’t just for direct response marketers or ad men from the 1960s. Sales, marketing, customer success, and entrepreneurs, it doesn’t matter. From a cold prospecting email, to highlighting product updates to […]
Continue Reading

Leveling Up Your Chatbot: How to Go from 2% to 30% Engagement Through Context & Personalization

how to increase chatbot enagement

Editor’s Note: The following is a guest post from Drift Partner Ultra Cool, which specializes in building natural language AI chatbots. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. The secret to getting 15, 20, 30, or even 40% bot engagement is all about personalization and context. While this may sound […]
Continue Reading

How Drift Helped This Company Book 145% More Sales Meetings in 12 Months

Book more meetings with Drift

Editor’s Note: The following is a guest post from Drift Partner Pepper Inbound Marketing. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. Pepper Inbound Marketing is a boutique marketing consulting firm focused on the travel industry. We started using Drift in March of 2018. At the time we were struggling with low […]
Continue Reading

How to Use Real-Time Conversations in the Battle Against Churn

How to use chatbots to combat churn

Editor’s Note: The following is a guest post from Drift Partner New Breed. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. The value of chatbots cannot be overstated. By engaging with web visitors at the peak of their interest, chatbots take on much of the difficult work usually shouldered by sales and marketing […]
Continue Reading

Where & How to Start with Conversational Marketing: Targeting High-Intent Pages

Drift Conversational Marketing

Editor’s Note: The following is a guest post from Drift Partner New Breed. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. In a world where data rules and automation powers the majority of modern businesses’ internal processes, conversational marketing is turning the customer experience on its head. By now, you probably […]
Continue Reading

4 Reasons Why Conversation Development Reps are Your Team’s New Secret Weapon

Drift Conversation Development Reps

Editor’s Note: The following is a guest post from Drift Partner CloudTask. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. What’s a time-tested formula for effective sales and marketing that too many B2B leaders still ignore? It’s a strategy that’s been used in commerce for thousands of years – engaging […]
Continue Reading

How to Optimize Your SEO Strategy and Close More Deals with Content in 2019

SEO for Sales Enablement

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. 59% of customers prefer to do an extensive amount of research before talking to a salesperson when buying a software product, according to a Forrester report from 2015. Does that mean sales is an unnecessary […]
Continue Reading

How to Bring the Best In-Person Buying Experience Online

How to bring in store buying experience online Drift

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. I walked into the Verizon store today for the third time this year. I was shocked by how bad the customer experience is. It’s actually not that different from trying to buy on many B2B […]
Continue Reading

Introducing TextUs for Drift: Conversational Text Messaging is Here to Help You Build Better Relationships Now 

TextUs Drift Integration

Editor’s Note: The following is a guest post from TextUs, a Drift partner, on our newest integration. You can learn more and get started here. Today, businesses are no longer in control – the customers are. And those customers aren’t up for cold calls and stale emails – they’re demanding real-time communication on their terms. In […]
Continue Reading