How Chatbots Can Enhance Your Email Nurture Campaigns

Editor’s Note: The following is a guest post from Drift partner Digital Litmus. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. We all know chatbots can do amazing things, and as we get even more familiar with their fantastic potential, new use cases arise on an almost daily basis. It’s […]
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How to Generate Thousands of Leads Using Sales Chat

generate thousands of leads with chat

Editor’s Note: The following is a guest post from Drift Partner New Breed. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Someone starts doing research on a challenge they have. They Google a phrase, find your website and read your blog post. They liked what they read and found it valuable, so […]
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How Conversational Marketing Elevates Sales, Marketing and ABM

How Conversational Marketing Elevates Sales, Marketing and ABM

Editor’s Note: The following is a guest post from Go Nimbly. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Customer-centricity is the foundation upon which modern marketing and sales were built, and as such, it is critical to make relationship-building a core focus of your go to market strategy. Conversational […]
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How to Unlock Your Sales Team’s Potential in 5 Steps

how to unlock your sales team's potential

Editor’s Note: The following is a guest post from Refract. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. As sales leaders, one of our greatest wins and challenges is unlocking the hidden potential across our teams. While we’re inevitably judged on monthly KPIs that are easy to measure, few would […]
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Stop Making it Hard for People to Buy Your Product: Why You Should Kill Gated Content if You’re Actually Trying to Build a Buyer-Centric Journey.

Steven-Broudy-Kill-Gated-Content

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Stop and assess. Ask yourself three questions: If one were to land on your website, intending to purchase or evaluate your product, how hard have you made that for them? What’s your top priority […]
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How Onshape’s Sales Team Uses Drift In Trial to Wow Prospects, Drive More Meetings, and Increase Overall Sales Opportunities

Onshape_Drift

Editor’s Note: The following is a guest post from Drift customer Onshape. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Let’s talk about an important part of the sales funnel for any technical software product—the trial. A trial gives prospects first-hand experience working with a product, which we all know can go […]
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The Making of a Super CRO: How This Business Increased Sales Opportunities by 566% in 30 Days with Conversational Marketing

increase sales ops with conversational marketing

Editor’s Note: The following is a guest post from Drift Partner SellPersonal. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. A newly appointed CRO recently came to me with the problem of replacing an antiquated sales and marketing process that had helped build a $30 million dollar revenue business. But the […]
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How AI & Machine Learning Are Changing Every Aspect of B2B Marketing (And What You Need to Know to Prepare)

How AI & Machine Learning Are Changing Every Aspect of B2B Marketing (And What You Need to Know to Prepare)

Editor’s Note: The following is a guest post from Atomic Reach. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. The goal of artificial intelligence, machine learning and marketing automation is to allow you to handle repetitive (but incredibly valuable) tasks, so you can manage more complex projects that are more appropriate […]
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